2.68
price up icon2.29%   0.06
after-market After Hours: 2.68
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Baozun Inc Adr stock is traded at $2.68, with a volume of 726.47K. It is up +2.29% in the last 24 hours and up +11.67% over the past month. Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including strategy and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.
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Previous Close:
$2.62
Open:
$2.7
24h Volume:
726.47K
Relative Volume:
2.33
Market Cap:
$155.72M
Revenue:
$1.39B
Net Income/Loss:
$-27.70M
P/E Ratio:
-4.6016
EPS:
-0.5824
Net Cash Flow:
$89.90M
1W Performance:
+5.51%
1M Performance:
+11.67%
6M Performance:
-22.09%
1Y Performance:
+15.52%
1-Day Range:
Value
$2.65
$2.78
1-Week Range:
Value
$2.35
$2.78
52-Week Range:
Value
$2.07
$4.88

Baozun Inc Adr Stock (BZUN) Company Profile

Name
Name
Baozun Inc Adr
Name
Phone
-
Name
Address
-
Name
Employee
6,960
Name
Twitter
Name
Next Earnings Date
2026-03-25
Name
Latest SEC Filings
Name
BZUN's Discussions on Twitter

Compare BZUN vs AMZN, BABA, PDD, MELI, SE

Stocks Price Market Cap Revenue Net Income Cash Flow EPS
BZUN icon
BZUN
Baozun Inc Adr
2.68 152.24M 1.39B -27.70M 89.90M -0.5824
AMZN icon
AMZN
Amazon Com Inc
248.50 2.68T 716.92B 77.67B 7.70B 7.1722
BABA icon
BABA
Alibaba Group Holding Ltd Adr
133.28 314.16B 141.52B 12.89B 12.98B 5.3795
PDD icon
PDD
Pdd Holdings Inc Adr
101.97 144.95B 60.13B 13.84B 14.85B 9.3177
MELI icon
MELI
Mercadolibre Inc
1,872.12 93.32B 28.89B 2.00B 7.95B 39.39
SE icon
SE
Sea Ltd Adr
90.33 50.68B 22.93B 1.61B 5.02B 2.5785

Baozun Inc Adr Stock (BZUN) Upgrades & Downgrades

Date Action Analyst Rating Change
Aug-30-24 Downgrade CLSA Outperform → Hold
Mar-26-24 Downgrade China Renaissance Buy → Hold
Feb-08-24 Upgrade Daiwa Securities Outperform → Buy
Feb-27-23 Upgrade CLSA Underperform → Outperform
Jan-30-23 Initiated JP Morgan Overweight
Jan-11-23 Upgrade JP Morgan Neutral → Overweight
May-16-22 Upgrade JP Morgan Underweight → Neutral
Mar-14-22 Downgrade JP Morgan Overweight → Underweight
Mar-11-22 Upgrade Credit Suisse Underperform → Neutral
Dec-02-21 Downgrade CLSA Buy → Outperform
Aug-20-21 Downgrade Daiwa Securities Buy → Neutral
Jul-23-21 Downgrade Credit Suisse Outperform → Underperform
Jun-08-21 Resumed JP Morgan Overweight
May-19-21 Upgrade Credit Suisse Neutral → Outperform
Jan-25-21 Upgrade CLSA Outperform → Buy
Nov-24-20 Downgrade Credit Suisse Outperform → Neutral
Jun-03-20 Upgrade Credit Suisse Neutral → Outperform
Mar-31-20 Downgrade BofA/Merrill Buy → Neutral
Nov-22-19 Downgrade Credit Suisse Outperform → Neutral
Aug-22-19 Downgrade CLSA Buy → Outperform
Aug-05-19 Initiated Jefferies Buy
Jul-17-19 Resumed Credit Suisse Outperform
Oct-11-18 Upgrade CLSA Outperform → Buy
Mar-06-18 Downgrade CLSA Buy → Outperform
Jun-16-15 Initiated BofA/Merrill Buy
Jun-15-15 Initiated Morgan Stanley Overweight
View All

Baozun Inc Adr Stock (BZUN) Latest News

pulisher
09:23 AM

Wenbin Qiu Buys 12,100 Shares of Baozun (NASDAQ:BZUN) Stock - MarketBeat

09:23 AM
pulisher
09:23 AM

Insider Buying: Baozun (NASDAQ:BZUN) CEO Purchases $30,245.00 in Stock - MarketBeat

09:23 AM
pulisher
06:30 AM

Baozun (BZUN) CEO adds 23,600 ADS in indirect open‑market buys - Stock Titan

06:30 AM
pulisher
Apr 14, 2026

Baozun (NASDAQ:BZUN) Insider Junhua Wu Buys 11,084 Shares - MarketBeat

Apr 14, 2026
pulisher
Apr 14, 2026

Insider Buying: Baozun (NASDAQ:BZUN) Insider Acquires 5,372 Shares of Stock - MarketBeat

Apr 14, 2026
pulisher
Apr 14, 2026

Baozun (NASDAQ: BZUN) strategy chief adds 16,456 ADS in open-market buys - Stock Titan

Apr 14, 2026
pulisher
Apr 13, 2026

Baozun (NASDAQ:BZUN) CEO Buys $30,057.00 in Stock - MarketBeat

Apr 13, 2026
pulisher
Apr 13, 2026

Wenbin Qiu Buys 12,400 Shares of Baozun (NASDAQ:BZUN) Stock - MarketBeat

Apr 13, 2026
pulisher
Apr 13, 2026

[Form 4] Baozun Inc. Insider Trading Activity - Stock Titan

Apr 13, 2026
pulisher
Apr 10, 2026

Insider Buying: Baozun (NASDAQ:BZUN) Insider Purchases 30,886 Shares of Stock - MarketBeat

Apr 10, 2026
pulisher
Apr 10, 2026

Baozun (BZUN) chief strategy officer boosts stake with 30,886 ADS buy - Stock Titan

Apr 10, 2026
pulisher
Apr 09, 2026

Wenbin Qiu Buys 11,600 Shares of Baozun (NASDAQ:BZUN) Stock - MarketBeat

Apr 09, 2026
pulisher
Apr 09, 2026

Baozun (NASDAQ:BZUN) CEO Acquires $30,120.00 in Stock - MarketBeat

Apr 09, 2026
pulisher
Apr 09, 2026

Baozun (NASDAQ: BZUN) reports unchanged March 2026 share capital and HK public float - Stock Titan

Apr 09, 2026
pulisher
Apr 09, 2026

Baozun (BZUN) CEO adds 23,600 ADS through indirect open-market buys - Stock Titan

Apr 09, 2026
pulisher
Apr 09, 2026

Co-Founder of Baozun Junhua Wu Buys 49% More Shares - Sahm

Apr 09, 2026
pulisher
Apr 07, 2026

Baozun (NASDAQ:BZUN) Insider Junhua Wu Acquires 30,000 Shares of Stock - Defense World

Apr 07, 2026
pulisher
Apr 06, 2026

Baozun (NASDAQ:BZUN) Insider Junhua Wu Acquires 30,000 Shares - MarketBeat

Apr 06, 2026
pulisher
Apr 06, 2026

Insider at Baozun (NASDAQ: BZUN) buys 30,000 ADS - Stock Titan

Apr 06, 2026
pulisher
Apr 06, 2026

Jefferies Remains a Buy on Baozun, Inc. Class A (9991) - The Globe and Mail

Apr 06, 2026
pulisher
Apr 04, 2026

Baozun, Pony AI, Agree Realty, Spruce, Wave Shock - tipranks.com

Apr 04, 2026
pulisher
Apr 02, 2026

Baozun (NASDAQ:BZUN) Insider Buys $33,600.00 in Stock - marketbeat.com

Apr 02, 2026
pulisher
Apr 01, 2026

Baozun (BZUN) strategy chief lifts stake with 14,000 ADS buy - Stock Titan

Apr 01, 2026
pulisher
Mar 31, 2026

Baozun (BZUN) CFO receives 300,000 RSU grant with 2029–2030 vesting - Stock Titan

Mar 31, 2026
pulisher
Mar 30, 2026

[6-K] Baozun Inc. Current Report (Foreign Issuer) | BZUN SEC FilingForm 6-K - Stock Titan

Mar 30, 2026
pulisher
Mar 28, 2026

Analysts Are Bullish on Top Consumer Cyclical Stocks: Carnival (CCL), Baozun (BZUN) - The Globe and Mail

Mar 28, 2026
pulisher
Mar 27, 2026

CMB International raises Baozun stock price target on profit growth By Investing.com - Investing.com India

Mar 27, 2026
pulisher
Mar 27, 2026

CMB International raises Baozun stock price target on profit growth - Investing.com

Mar 27, 2026
pulisher
Mar 26, 2026

Baozun Inc Bets on Profits as Growth Rebuilds - TipRanks

Mar 26, 2026
pulisher
Mar 26, 2026

Earnings Scheduled For March 25, 2026 - Sahm

Mar 26, 2026
pulisher
Mar 26, 2026

Baozun (NASDAQ:BZUN) Releases Earnings Results - MarketBeat

Mar 26, 2026
pulisher
Mar 26, 2026

Baozun Inc. (NASDAQ:BZUN) Q4 2025 earnings call transcript - msn.com

Mar 26, 2026
pulisher
Mar 26, 2026

Baozun Inc. (NASDAQ:BZUN) Q4 2025 Earnings Call Transcript - Insider Monkey

Mar 26, 2026
pulisher
Mar 25, 2026

Baozun Q4 2025 slides: brand unit breaks even, margins surge By Investing.com - Investing.com India

Mar 25, 2026
pulisher
Mar 25, 2026

Baozun E-commerce (09991.HK) Full-Year Loss Expands to RMB242 Million - AASTOCKS.com

Mar 25, 2026
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Mar 25, 2026

Earnings call transcript: Baozun Inc Q4 2025 earnings beat expectations By Investing.com - Investing.com South Africa

Mar 25, 2026
pulisher
Mar 25, 2026

Baozun (NASDAQ: BZUN) posts 2025 non-GAAP profit rebound - Stock Titan

Mar 25, 2026
pulisher
Mar 25, 2026

Baozun (Nasdaq: BZUN) lifts 2025 margins with non-GAAP profit turnaround - stocktitan.net

Mar 25, 2026
pulisher
Mar 25, 2026

Baozun Q4 Earnings Call Highlights - marketbeat.com

Mar 25, 2026
pulisher
Mar 25, 2026

Baozun Q4 2025 slides: brand unit breaks even, margins surge - Investing.com

Mar 25, 2026
pulisher
Mar 25, 2026

Earnings call transcript: Baozun Inc Q4 2025 earnings beat expectations - Investing.com

Mar 25, 2026
pulisher
Mar 25, 2026

Baozun beats Q4 earnings estimates but shares edge down By Investing.com - Investing.com South Africa

Mar 25, 2026
pulisher
Mar 25, 2026

Baozun beats Q4 earnings estimates but shares edge down - Investing.com

Mar 25, 2026
pulisher
Mar 25, 2026

Baozun Announces Fourth Quarter and Fiscal Year 2025 Unaudited Financial Results - The Manila Times

Mar 25, 2026
pulisher
Mar 23, 2026

Baozun (NASDAQ: BZUN) director discloses 26.47M share position - Stock Titan

Mar 23, 2026
pulisher
Mar 20, 2026

Baozun (BZUN) director discloses RSU and ADS ownership stake - Stock Titan

Mar 20, 2026
pulisher
Mar 17, 2026

Baozun (NASDAQ: BZUN) director discloses 16,809 fully vested RSUs in Form 3 - Stock Titan

Mar 17, 2026
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Mar 17, 2026

Baozun (BZUN) CSO Wu Junhua discloses RSU, ADS and share stakes - Stock Titan

Mar 17, 2026
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Mar 17, 2026

Baozun (NASDAQ: BZUN) director discloses 51,809 RSUs in Form 3 - Stock Titan

Mar 17, 2026
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Mar 17, 2026

Baozun (BZUN) CFO Zhu Yanjie reports vested and unvested RSU holdings - Stock Titan

Mar 17, 2026
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Mar 17, 2026

Baozun (BZUN) director reports RSU and ADS holdings in Form 3 - Stock Titan

Mar 17, 2026

Baozun Inc Adr Stock (BZUN) Financials Data

Revenue

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Net Income

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Cash Flow

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EPS

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Baozun Inc Adr Stock (BZUN) Insider Trading

Insider Trading Relationship Date Transaction Cost #Shares Value ($) #Shares Total
Qiu Wenbin
Chief Executive Officer
Apr 13 '26
Buy
2.48
12,100
30,008
1,377,872
Wu Junhua
Chief Strategy Officer
Apr 13 '26
Buy
2.49
11,084
27,599
138,770
Wu Junhua
Chief Strategy Officer
Apr 10 '26
Buy
2.40
5,372
12,893
127,686
Qiu Wenbin
Chief Executive Officer
Apr 10 '26
Buy
2.43
12,400
30,132
1,365,772
Qiu Wenbin
Chief Executive Officer
Apr 09 '26
Buy
2.58
11,650
30,057
1,353,372
Wu Junhua
Chief Strategy Officer
Apr 08 '26
Buy
2.54
30,886
78,450
122,314
Qiu Wenbin
Chief Executive Officer
Apr 07 '26
Buy
2.51
12,000
30,120
1,330,122
Qiu Wenbin
Chief Executive Officer
Apr 08 '26
Buy
2.58
11,600
29,928
1,341,722
Wu Junhua
Chief Strategy Officer
Apr 02 '26
Buy
2.47
30,000
74,019
91,428
Wu Junhua
Chief Strategy Officer
Mar 31 '26
Buy
2.40
14,000
33,597
61,428
W W
$76.92
price up icon 2.94%
$27.17
price up icon 4.94%
$21.29
price up icon 2.75%
JD JD
$31.47
price up icon 0.70%
$100.01
price down icon 0.39%
SE SE
$90.33
price up icon 5.53%
Cap:     |  Volume (24h):