Get the Stockscreener App
25.36
6.46%
-1.75
After Hours:
25.36
Overview
News
Price History
Option Chain
Financials
Why HOG Down?
Discussions
Forecast
Stock Split
Dividend History
Harley Davidson Inc stock is traded at $25.36, with a volume of 5.16M.
It is down -6.46% in the last 24 hours and down -10.61% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
See More
Previous Close:
$27.11
Open:
$26.81
24h Volume:
5.16M
Relative Volume:
2.97
Market Cap:
$3.08B
Revenue:
$4.79B
Net Income/Loss:
$353.52M
P/E Ratio:
9.4627
EPS:
2.68
Net Cash Flow:
$921.19M
1W Performance:
-7.31%
1M Performance:
-10.61%
6M Performance:
+7.87%
1Y Performance:
-20.30%
1-Day Range:
$24.34
$26.89
1-Week Range:
$24.34
$27.46
52-Week Range:
$20.45
$35.21
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG with other stocks
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
HOG
Harley Davidson Inc
|
25.36 | 3.30B | 4.79B | 353.52M | 921.19M | 2.68 |
|
THO
Thor Industries Inc
|
102.32 | 5.49B | 9.69B | 209.91M | 389.92M | 3.91 |
|
BC
Brunswick Corp
|
64.21 | 4.30B | 5.09B | 82.30M | 406.30M | 1.21 |
|
PII
Polaris Inc
|
64.01 | 3.69B | 6.97B | 40.20M | 168.90M | 0.72 |
|
LCII
Lci Industries
|
106.84 | 2.59B | 3.87B | 152.23M | 297.16M | 6.0017 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Oct-27-25 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Aug-25-25 | Reiterated | DA Davidson | Buy |
| Jan-23-25 | Reiterated | Citigroup | Neutral |
| Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
| Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
| Apr-23-24 | Resumed | Morgan Stanley | Overweight |
| Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
| Jul-13-23 | Reiterated | UBS | Neutral |
| Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
| Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
| Nov-15-22 | Initiated | Jefferies | Underperform |
| Oct-24-22 | Initiated | Citigroup | Neutral |
| Oct-14-22 | Reiterated | DA Davidson | Neutral |
| Jul-20-22 | Reiterated | BofA Securities | Buy |
| Jul-01-22 | Initiated | DA Davidson | Neutral |
| Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
| Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Apr-14-21 | Initiated | BofA Securities | Buy |
| Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
| Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
| Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
| Jan-19-21 | Reiterated | Citigroup | Buy |
| Nov-30-20 | Resumed | William Blair | Mkt Perform |
| Nov-02-20 | Downgrade | UBS | Buy → Neutral |
| Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
| Jul-15-20 | Upgrade | UBS | Neutral → Buy |
| Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
| Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
| Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
| Jul-06-20 | Initiated | Citigroup | Buy |
| Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jun-09-20 | Reiterated | Wedbush | Neutral |
| May-05-20 | Upgrade | Argus | Hold → Buy |
| Apr-06-20 | Downgrade | Argus | Buy → Hold |
| Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
| Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
| Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
| Oct-09-19 | Reiterated | Wedbush | Neutral |
| Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
| Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
| Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
View All
Harley Davidson Inc Stock (HOG) Latest News
Harley-Davidson Stock Falls After Earnings Smash Expectations. Here’s Why. - Barron's
Harley-Davidson Shares Fall Despite Earnings Beat; Sales Slump Persists - The Wall Street Journal
Harley plans to drive profitability with affordable models, lean inventory - Reuters
Harley-Davidson Q3 2025 slides: HDFS transaction boosts results amid tariff headwinds - Investing.com
Why Harley-Davidson (HOG) Stock Is Down Today - Yahoo Finance
Harley boss says he's bringing soul back to the roads after ‘cultural depletion’ - The US Sun
Harley-Davidson reports $377 million quarterly profit, motorcycle sales down 6% - Yahoo Finance
Earnings call transcript: Harley-Davidson beats Q3 2025 earnings forecasts - Investing.com
Harley-Davidson: Q3 Earnings Snapshot - GMToday.com
Harley-Davidson Posts Weak Results in Tepid Welcome for New CEO - Bloomberg.com
Why Is Harley-Davidson Stock Sinking Tuesday?Harley-Davidson (NYSE:HOG) - Benzinga
Harley-Davidson (HOG) Q3 Earnings and Revenues Surpass Estimates - sharewise.com
Harley-Davidson (HOG) Q3 Earnings: Taking a Look at Key Metrics Versus Estimates - Yahoo Finance
Harley-Davidson reports sales decline and welcomes new CEO amid challenging period - Українські Національні Новини
Harley Davidson shares surge after Q3 earnings beat despite weak motorcycle sales - Invezz
Harley-Davidson Q3 results beat analysts’ expectations - Wisconsin State Journal
Harley-Davidson Earnings Smash Expectations. Why the Stock Is Down. - Barron's
Harley-Davidson's finance unit drives huge earnings increase - The Business Journals
Harley-Davidson (HOG) Surpasses Q3 Revenue Expectations - GuruFocus
Harley-Davidson Inc (HOG) Q3 Earnings: EPS Soars to $3.10, Crushing Estimates; Revenue Reaches $1,175 Million - GuruFocus
Earnings Flash (HOG) Harley-Davidson, Inc. Reports Q3 Revenue $1.34B, vs. FactSet Est of $1.19B - MarketScreener
Harley-Davidson Smashed Earnings Expectations. Why the Stock Is Down. - Barron's
Harley-Davidson (NYSE:HOG) Misses Q3 Sales Expectations - Yahoo Finance
Harley-Davidson’s third-quarter profit rises - 1470 & 100.3 WMBD
Earnings Flash (HOG) Harley-Davidson Posts Q3 Revenue $1.34B, vs. FactSet Est of $1.19B - MarketScreener
Earnings Flash (HOG) Harley-Davidson Posts Q3 EPS $3.10, vs. FactSet Est of $ 1.58 - MarketScreener
Harley-Davidson Profit Rises Despite Weak Consumer Confidence - The Wall Street Journal
Harley-DavidsonThe cost of new or increased tariffs implemented in 2025 was $27 million in Q3 2025 - MarketScreener
Harley-Davidson shares rise as HDFS transaction boosts Q3 earnings - Investing.com
Harley-Davidson beats Q3 revenue estimates, sets $200 mln stock buyback - TradingView
Harley-Davidson Delivers Third Quarter Financial Results - PR Newswire
Harley-Davidson enters $200 million share buyback agreement with Goldman Sachs - StreetInsider
How Harley Davidson Inc. (HAR) stock compares with tech leadersEarnings Overview Report & Advanced Swing Trade Entry Plans - newser.com
Trend analysis for Harley Davidson Inc. this weekWeekly Profit Recap & Safe Entry Trade Reports - newser.com
Can Harley Davidson Inc. stock attract ESG capital inflows2025 Technical Overview & Weekly High Return Forecasts - newser.com
Long term hold vs stop loss in Harley Davidson Inc.Market Activity Report & Weekly Return Optimization Plans - newser.com
Will Harley Davidson Inc. (HAR) stock return to pre crash levelsInsider Selling & Precise Buy Zone Tips - newser.com
Will Harley Davidson Inc. (HAR) stock beat value stocks2025 Stock Rankings & Community Consensus Stock Picks - newser.com
HARLEY-DAVIDSON REVEALS SELECT NEW 2026 MOTORCYCLES SHIPPING SOON TO WORLDWIDE AUTHORIZED DEALERSHIPS - Investing News Network
Harley-Davidson (NYSE: HOG) sets Jan. 14, 2026 Chapter Two reveal; adds Solo Trim - Stock Titan
How Harley-davidson Inc. (HOG) Affects Rotational Strategy Timing - news.stocktradersdaily.com
Harley-Davidson dealership is no more in US state with 'roads motorcyclists dream of' as bike shop sells to auto group - The US Sun
Will Harley Davidson Inc. bounce back from current support2025 Investor Takeaways & Low Volatility Stock Recommendations - newser.com
Real time scanner hits for Harley Davidson Inc. explainedEarnings Growth Summary & Weekly High Conviction Ideas - newser.com
Will Harley Davidson Inc. stock go up soon2025 Top Decliners & Community Consensus Trade Signals - newser.com
Is Harley Davidson Inc. stock a buy on dipsMarket Weekly Review & Step-by-Step Trade Execution Guides - newser.com
Ranking Harley Davidson Inc. among high performing stocks via toolsMarket Performance Summary & Capital Protection Trading Alerts - newser.com
Harley Davidson Inc. stock chart pattern explainedJuly 2025 Spike Watch & Weekly Top Performers Watchlists - newser.com
Harley-Davidson (HOG) Q3 Earnings Report Preview: What To Look For - Yahoo Finance
Reading community unites for 19th annual toy run with help of Classic Harley-Davidson - WFMZ.com
Why Harley Davidson Inc. stock is trending among retail traders2025 Market Trends & Fast Entry High Yield Stock Tips - newser.com
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
0.07%
Open in Yahoo
|
Open in Google
|
Open in Finviz
|
Open in MarketWatch
|
Open in EDGAR
|
Open in Reuters
Cap:
|
Volume (24h):