24.33
price down icon6.50%   -1.69
after-market After Hours: 24.50 0.17 +0.70%
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Harley Davidson Inc stock is traded at $24.33, with a volume of 3.05M. It is down -6.50% in the last 24 hours and up +3.09% over the past month. Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
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Previous Close:
$26.02
Open:
$26.285
24h Volume:
3.05M
Relative Volume:
1.54
Market Cap:
$2.96B
Revenue:
$4.79B
Net Income/Loss:
$353.52M
P/E Ratio:
9.0784
EPS:
2.68
Net Cash Flow:
$921.19M
1W Performance:
+1.42%
1M Performance:
+3.09%
6M Performance:
-10.09%
1Y Performance:
-35.12%
1-Day Range:
Value
$24.22
$26.72
1-Week Range:
Value
$22.85
$28.55
52-Week Range:
Value
$20.45
$39.93

Harley Davidson Inc Stock (HOG) Company Profile

Name
Name
Harley Davidson Inc
Name
Phone
414-343-8553
Name
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Name
Employee
5,900
Name
Twitter
@harleydavidson
Name
Next Earnings Date
2024-10-24
Name
Latest SEC Filings
Name
HOG's Discussions on Twitter

Compare HOG with other stocks

Stocks Price Market Cap Revenue Net Income Cash Flow EPS
Recreational Vehicles icon
HOG
Harley Davidson Inc
24.33 3.16B 4.79B 353.52M 921.19M 2.68
Recreational Vehicles icon
THO
Thor Industries Inc
90.99 4.96B 9.69B 209.91M 389.92M 3.91
Recreational Vehicles icon
BC
Brunswick Corp
58.29 3.89B 5.09B 82.30M 406.30M 1.21
Recreational Vehicles icon
PII
Polaris Inc
52.91 2.98B 6.97B 40.20M 168.90M 0.72
Recreational Vehicles icon
LCII
Lci Industries
95.00 2.43B 3.78B 130.94M 358.12M 5.14

Harley Davidson Inc Stock (HOG) Upgrades & Downgrades

Date Action Analyst Rating Change
Jan-23-25 Reiterated Citigroup Neutral
Jan-21-25 Downgrade Morgan Stanley Overweight → Equal-Weight
Dec-31-24 Reiterated Robert W. Baird Neutral
Oct-02-24 Downgrade Robert W. Baird Outperform → Neutral
Apr-23-24 Resumed Morgan Stanley Overweight
Jul-21-23 Upgrade DA Davidson Neutral → Buy
Jul-13-23 Reiterated UBS Neutral
Apr-19-23 Initiated KeyBanc Capital Markets Sector Weight
Mar-21-23 Upgrade Morgan Stanley Equal-Weight → Overweight
Mar-15-23 Upgrade Jefferies Underperform → Hold
Nov-15-22 Initiated Jefferies Underperform
Oct-24-22 Initiated Citigroup Neutral
Oct-14-22 Reiterated DA Davidson Neutral
Jul-20-22 Reiterated BofA Securities Buy
Jul-01-22 Initiated DA Davidson Neutral
Feb-01-22 Upgrade Morgan Stanley Underweight → Equal-Weight
Jul-27-21 Downgrade Edward Jones Hold → Sell
Apr-23-21 Downgrade Morgan Stanley Equal-Weight → Underweight
Apr-14-21 Initiated BofA Securities Buy
Apr-09-21 Upgrade Northcoast Neutral → Buy
Mar-31-21 Upgrade Robert W. Baird Neutral → Outperform
Jan-29-21 Downgrade Northcoast Buy → Neutral
Jan-19-21 Reiterated Citigroup Buy
Nov-30-20 Resumed William Blair Mkt Perform
Nov-02-20 Downgrade UBS Buy → Neutral
Oct-28-20 Downgrade Morgan Stanley Overweight → Equal-Weight
Jul-16-20 Upgrade Wedbush Neutral → Outperform
Jul-15-20 Upgrade UBS Neutral → Buy
Jul-14-20 Upgrade BMO Capital Markets Market Perform → Outperform
Jul-10-20 Upgrade RBC Capital Mkts Underperform → Sector Perform
Jul-09-20 Upgrade Northcoast Neutral → Buy
Jul-06-20 Initiated Citigroup Buy
Jun-25-20 Upgrade Wolfe Research Peer Perform → Outperform
Jun-09-20 Reiterated Wedbush Neutral
May-05-20 Upgrade Argus Hold → Buy
Apr-06-20 Downgrade Argus Buy → Hold
Mar-16-20 Downgrade RBC Capital Mkts Sector Perform → Underperform
Jan-29-20 Upgrade KeyBanc Capital Markets Underweight → Sector Weight
Nov-04-19 Downgrade KeyBanc Capital Markets Sector Weight → Underweight
Oct-09-19 Reiterated Wedbush Neutral
Apr-24-19 Downgrade Goldman Neutral → Sell
Apr-08-19 Downgrade Wells Fargo Outperform → Market Perform
Oct-19-18 Downgrade BMO Capital Markets Outperform → Market Perform
View All

Harley Davidson Inc Stock (HOG) Latest News

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Jul 31, 2025

Harley-Davidson (NYSE:HOG) Issues Quarterly Earnings Results - MarketBeat

Jul 31, 2025
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Jul 31, 2025

Harley-Davidson (NYSE:HOG) Shares Gap UpHere's Why - MarketBeat

Jul 31, 2025
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Jul 31, 2025

Harley-Davidson’s Earnings Call: Strategic Moves Amid Challenges - MSN

Jul 31, 2025
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Jul 31, 2025

Harley-Davidson, Inc. (NYSE:HOG) Q2 2025 Earnings Call Transcript - Insider Monkey

Jul 31, 2025
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Jul 31, 2025

An iconic motorcycle brand is launching a bike that will cost under $6k - Houston Chronicle

Jul 31, 2025
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Jul 31, 2025

You thought electric cars were having a tough time? Harley-Davidson’s electric bike brand is getting crushed - Sherwood News

Jul 31, 2025
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Jul 31, 2025

This plan by Harley-Davidson 'could really move the needle': Analyst - The Business Journals

Jul 31, 2025
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Jul 31, 2025

Harley-Davidson Confirms Entry-Level $6000 'Sprint' Motorcycle To Launch In 2026, Targeting New Riders - Benzinga

Jul 31, 2025
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Jul 31, 2025

Harley-Davidson (HOG) Surges 13% on $5-Billion Sale of Lending Arm - Insider Monkey

Jul 31, 2025
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Jul 31, 2025

Harley-Davidson: Q2 Earnings Snapshot - Huron Daily Tribune

Jul 31, 2025
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Jul 31, 2025

Harley-Davidson launches brand new $6k model& confirms release date - The US Sun

Jul 31, 2025
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Jul 31, 2025

Harley-Davidson Inc (HOG) Q2 2025 Earnings Call Highlights: Navigating Challenges with ... By GuruFocus - Investing.com Canada

Jul 31, 2025
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Jul 31, 2025

Harley-Davidson Inc (HOG) Q2 2025 Earnings Call Highlights: Navigating Challenges with Strategic Moves - GuruFocus

Jul 31, 2025
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Jul 31, 2025

Harley-Davidson (HOG) Q2 Revenue Up 19% - The Motley Fool

Jul 31, 2025
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Jul 31, 2025

Harley-Davidson’s Q2 2025: Strategic Moves Amid Challenges - TipRanks

Jul 31, 2025
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Jul 30, 2025

HARLEY-DAVIDSON MAKES IT EASIER THAN EVER TO RIDE - The Auto Channel

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson Sprint launches in 2026; can this $6K bike win over Gen Z? - The Economic Times

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson Announces Strategic Partnership For HDFS - Motorcycle.com

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson inks loan deal with KKR and Pimco - IFR Asia

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson Stock Skyrockets. It Wasn’t Earnings. - Barron's

Jul 30, 2025
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Jul 30, 2025

Entry-Level Harley-Davidson Sprint Confirmed for 2026 - Motorcycle.com

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson Stock Jumps as Partners Buy Stakes in Financing Arm - Investopedia

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson Inc. (NYSE: HOG) Archives - FXLeaders

Jul 30, 2025
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Jul 30, 2025

Motorcycle sales keep falling, but Harley’s stock is soaring. Here’s why. - MarketWatch

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson Sells $5 Billion In Loans To KKR And PIMCO - Finimize

Jul 30, 2025
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Jul 30, 2025

Harley Davidon shares jump 16% after plans to monetise finance unit to private equity - TradingView

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson is introducing a $6,000 motorcycle in 2026 - Yahoo Finance

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson Shares Jump on Cash Infusion From KKR, Pimco Partnership - The Wall Street Journal

Jul 30, 2025
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Jul 30, 2025

Earnings call transcript: Harley-Davidson sees 19% revenue drop in Q2 2025 By Investing.com - Investing.com South Africa

Jul 30, 2025
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Jul 30, 2025

Why Is Harley-Davidson (HOG) Stock Rocketing Higher Today - Barchart.com

Jul 30, 2025
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Jul 30, 2025

Harley Says Crushing Tariffs Are Worsening Already-Weak Sales - Bloomberg

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson sells $5 billion loan portfolio; tariff headwinds persist By Reuters - Investing.com

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson’s $1.25 Billion Deal Shifts Gears On Wall Street - Finimize

Jul 30, 2025
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Jul 30, 2025

Why Is Harley-Davidson Stock Trading Higher TodayHarley-Davidson (NYSE:HOG) - Benzinga

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson (HOG) Reports Q2 Earnings: What Key Metrics Have to Say - Yahoo Finance

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson Teams Up With KKR And PIMCO For Loan Deal - Finimize

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson Soars as KKR, Pimco to Buy Stake in Finance Arm - Bloomberg

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson Q2 2025 slides: HDFS transaction unlocks $1.25B amid sales decline - Investing.com Australia

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson posts lower second-quarter profit - 1470 & 100.3 WMBD

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson signs $5 billion deal to sell stake of consumer lending division - Yahoo Finance

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson shares rally on deal for finance unit, overshadowing downbeat Q2 results (HOG:NYSE) - Seeking Alpha

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson (HOG) Lags Q2 Earnings and Revenue Estimates - Yahoo Finance

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson strikes deal for financing unit as sales decreases continue - The Business Journals

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson partners with KKR, PIMCO in $1.25 billion deal - Investing.com Australia

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson misses second-quarter profit estimates as tariffs weigh - Reuters

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson Reports Q2 Revenue Decline and New Partnership - TipRanks

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson posts lower second-quarter profit as tariffs weigh - Reuters

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson (NYSE:HOG) Misses Q2 Sales Targets - TradingView

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson sells $5 billion loan portfolio; tariff headwinds persist - MarketScreener

Jul 30, 2025
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Jul 30, 2025

Harley-Davidson Delivers Second Quarter Financial Results and Announces HDFS Transaction with KKR and PIMCO - Yahoo Finance

Jul 30, 2025
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Jul 30, 2025

LiveWire Group, Inc. Reports 2025 Second Quarter Financial Results - TradingView

Jul 30, 2025

Harley Davidson Inc Stock (HOG) Financials Data

Revenue

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Net Income

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Cash Flow

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EPS

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recreational_vehicles PII
$52.91
price down icon 0.21%
$95.00
price down icon 1.47%
recreational_vehicles BC
$58.29
price down icon 1.47%
$50.51
price down icon 1.67%
recreational_vehicles THO
$90.99
price down icon 3.08%
Cap:     |  Volume (24h):