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25.11
8.19%
1.90
After Hours:
25.01
-0.10
-0.40%
Overview
News
Price History
Option Chain
Financials
Why HOG Down?
Discussions
Forecast
Stock Split
Dividend History
Harley Davidson Inc stock is traded at $25.11, with a volume of 6.45M.
It is up +8.19% in the last 24 hours and up +20.37% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
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Previous Close:
$23.21
Open:
$23.33
24h Volume:
6.45M
Relative Volume:
1.73
Market Cap:
$2.81B
Revenue:
$4.47B
Net Income/Loss:
$329.15M
P/E Ratio:
9.6373
EPS:
2.6055
Net Cash Flow:
$415.24M
1W Performance:
+7.26%
1M Performance:
+20.37%
6M Performance:
-1.26%
1Y Performance:
+5.59%
1-Day Range:
$23.01
$25.12
1-Week Range:
$23.01
$25.12
52-Week Range:
$17.09
$31.25
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG vs BC, THO, PII, PATK
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
HOG
Harley Davidson Inc
|
25.11 | 2.60B | 4.47B | 329.15M | 415.24M | 2.6055 |
BC
Brunswick Corp
|
78.42 | 4.85B | 5.36B | -135.90M | 396.30M | -2.0967 |
THO
Thor Industries Inc
|
75.24 | 3.88B | 9.93B | 298.36M | 227.77M | 5.636 |
PII
Polaris Inc
|
66.11 | 3.56B | 7.27B | -445.30M | 222.10M | -7.8304 |
PATK
Patrick Industries Inc
|
90.06 | 2.82B | 3.94B | 136.30M | 193.65M | 3.8913 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Mar-11-26 | Initiated | Wells Fargo | Underweight |
| Feb-12-26 | Reiterated | DA Davidson | Buy |
| Nov-25-25 | Initiated | Loop Capital | Hold |
| Nov-10-25 | Reiterated | DA Davidson | Buy |
| Oct-27-25 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Aug-25-25 | Reiterated | DA Davidson | Buy |
| Jan-23-25 | Reiterated | Citigroup | Neutral |
| Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
| Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
| Apr-23-24 | Resumed | Morgan Stanley | Overweight |
| Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
| Jul-13-23 | Reiterated | UBS | Neutral |
| Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
| Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
| Nov-15-22 | Initiated | Jefferies | Underperform |
| Oct-24-22 | Initiated | Citigroup | Neutral |
| Oct-14-22 | Reiterated | DA Davidson | Neutral |
| Jul-20-22 | Reiterated | BofA Securities | Buy |
| Jul-01-22 | Initiated | DA Davidson | Neutral |
| Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
| Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Apr-14-21 | Initiated | BofA Securities | Buy |
| Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
| Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
| Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
| Jan-19-21 | Reiterated | Citigroup | Buy |
| Nov-30-20 | Resumed | William Blair | Mkt Perform |
| Nov-02-20 | Downgrade | UBS | Buy → Neutral |
| Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
| Jul-15-20 | Upgrade | UBS | Neutral → Buy |
| Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
| Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
| Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
| Jul-06-20 | Initiated | Citigroup | Buy |
| Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jun-09-20 | Reiterated | Wedbush | Neutral |
| May-05-20 | Upgrade | Argus | Hold → Buy |
| Apr-06-20 | Downgrade | Argus | Buy → Hold |
| Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
| Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
| Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
| Oct-09-19 | Reiterated | Wedbush | Neutral |
| Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
| Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
| Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
View All
Harley Davidson Inc Stock (HOG) Latest News
Harley-Davidson Targets Younger Riders with New Strategy - Autoweek
Harley-Davidson Inc. stock rises Tuesday, outperforms market - MarketWatch
Harley-Davidson Is Bringing Back the Air-Cooled Sportster For 2027 - Motorcycle.com
2027 Harley-Davidson Sprint Won’t Reach Sub-$6,000 Target Price - Motorcycle.com
Harley-Davidson rider killed in crash in Santa Cruz County, CHP says - KSBW
Harley-Davidson's Q1 profit down by $108 million, revenue dips 12%BizTimes - BizTimes - Milwaukee Business News
Harley-Davidson Q1 2026 slides: retail sales surge amid margin pressure - Investing.com
Harley-Davidson, Inc. Q1 2026 Earnings Call Summary - Yahoo Finance
Dealer Council chair weighs in on Harley’s struggles, recent reset - Powersports Business
Harley-Davidson CEO revives axed model with lowest ever price & reveals new plan - the-sun.com
Harley recalls over 88,000 bikes for crankcase pressure issue - Powersports Business
Harley-Davidson Q1 2026 earnings miss as profit plunges - Yahoo Finance
What's Going On With Harley-Davidson Stock Tuesday?Harley-Davidson (NYSE:HOG) - Benzinga
Harley-Davidson Reports Q1 2026 Results: Full Earnings Call Transcript - Benzinga
Harley-Davidson (HOG) Q1 2026 Earnings Transcript - AOL.com
Harley-Davidson bets on affordable models, dealer network in latest turnaround effort - Reuters
Harley-Davidson Stock Pops on Solid Earnings. It Has a Turnaround Plan. - Barron's
The Cruiser With Honda Reliability And Harley-Level Road Presence - Top Speed
Harley-Davidson (HOG) Stock Gains Ground Following Strong Q1 Performance and Strategic Pivot - Blockonomi
Harley-Davidson Inc reports results for the quarter ended March 31Earnings Summary - TradingView
Harley-Davidson (HOG) Stock Climbs After Q1 Beat and Bold New Turnaround Strategy - CoinCentral
Harley-Davidson, Inc. 2026 Q1ResultsEarnings Call Presentation (NYSE:HOG) 2026-05-05 - Seeking Alpha
Compared to Estimates, Harley-Davidson (HOG) Q1 Earnings: A Look at Key Metrics - Yahoo Finance
Harley-Davidson Releases Q1 2026 Financial Results - AlphaStreet
Harley-Davidson's profit drops sharply, new strategy aims for growth - AOL.com
Harley-Davidson (NYSE:HOG) Beats Q1 CY2026 Sales Expectations - Barchart.com
Harley-Davidson Inc (NYSE:HOG) Revenue Beat Overshadowed by Earnings Miss and Strategic Turnover - ChartMill
Harley-Davidson (HOG) Misses Q1 Earnings Estimates - Yahoo Finance
Harley-Davidson expects cost of new or increased tariffs to be about $75 mln to $90 mln in 2026, presentation says - marketscreener.com
Harley-Davidson Shifts Gears with Affordable Bikes and Stronger Dealer Ties in Latest Strategy - StockInvest.us
Harley-Davidson beats revenue estimates despite earnings miss - Investing.com
Harley-Davidson: Q1 Earnings Snapshot - Clinton Herald
Harley-Davidson (HOG) Misses Q1 EPS by 1c, Beats on Revenue; Offers Guidance - StreetInsider
Harley-Davidson’s New Boss Wants to Sell You a Bike You Can Actually Afford - WSJ
Harley-Davidson Delivers First Quarter Financial Results - PR Newswire
Harley First-Quarter Profit Tumbles as Price Cuts Bolster Sales - Bloomberg.com
Harley-Davidson (NYSE: HOG) Q1 2026 earnings fall as profit compresses - Stock Titan
Harley-Davidson Inc. stock falls Monday, underperforms market - MarketWatch
Nearly 90,000 Harley-Davidson Motorcycles Recalled For Safety Concerns - ESPN Sioux Falls
What Is The Harley-Davidson Low Bob? - Motorcycle.com
Harley-Davidson Q1 2026 earnings preview - MSN
Harley-Davidson earnings loom with strategic reset on deck By Investing.com - Investing.com Nigeria
Harley-Davidson earnings loom with strategic reset on deck - Investing.com
Harley-Davidson Recall Binge Involves Over 100,000 Models - ride-ct.com
Harley-Davidson Recall certain 2024-2026 FLTRX, FLHX, 2025-2026 FXBR, FLFB, 2025 FLHXU, 2026 FLTRXL, FLTRT, FLHXL, and FLHLT motorcycles - Motor Sports Newswire
Harley-Davidson (HOG) Q1 Earnings Report Preview: What To Look For - Yahoo Finance
Is Harley-Davidson, Inc. (HOG) A Good Stock To Buy Now? - Insider Monkey
More than 88,000 Harley Davidson motorcycles recalled due to issue that may eject oil - wfmynews2.com
Harley-Davidson recalls nearly 90,000 motorcycles over defect that could eject oil and cause injury - Fox Business
Harley-Davidson recalls nearly 90,000 motorcycles - fox5sandiego.com
MSN Money - MSN
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
4.91%
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