27.11
                                            
                                Overview
                                News
                                Price History
                                    Option Chain
                                Financials
                                    Why HOG Down?
                                Discussions
                                Forecast
                                    Stock Split
                                    Dividend History
                        
                        
            Harley Davidson Inc stock is traded at $27.11, with a volume of 3.11M.
            It is up +0.48% in the last 24 hours and down -4.44% over the past month.
            Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
        
        See More
    Previous Close:
              $26.98
            Open:
              $26.64
            24h Volume:
                3.11M
            Relative Volume:
              1.82
            Market Cap:
                $3.30B
            Revenue:
              $4.79B
            Net Income/Loss:
              $353.52M
            P/E Ratio:
              10.12
            EPS:
                2.68
            Net Cash Flow:
                $921.19M
            1W Performance:
              +0.48%
            1M Performance:
              -4.44%
            6M Performance:
                +15.31%
            1Y Performance:
              -14.94%
            Harley Davidson Inc Stock (HOG) Company Profile
Name
                  
                      Harley Davidson Inc
                    
                Sector
                  Industry
                  Phone
                  
                      414-343-8553
                    
                Address
                  
                      3700 W JUNEAU AVE, MILWAUKEE, WI
                    
                Compare HOG with other stocks
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS | 
|---|---|---|---|---|---|---|
| 
                         
                          
                                HOG
                            
                             
                        Harley Davidson Inc 
                           | 
                    27.11 | 3.28B | 4.79B | 353.52M | 921.19M | 2.68 | 
| 
                         
                          
                                THO
                            
                             
                        Thor Industries Inc 
                           | 
                    104.30 | 5.49B | 9.69B | 209.91M | 389.92M | 3.91 | 
| 
                         
                          
                                BC
                            
                             
                        Brunswick Corp 
                           | 
                    66.07 | 4.30B | 5.09B | 82.30M | 406.30M | 1.21 | 
| 
                         
                          
                                PII
                            
                             
                        Polaris Inc 
                           | 
                    65.65 | 3.72B | 6.97B | 40.20M | 168.90M | 0.72 | 
| 
                         
                          
                                LCII
                            
                             
                        Lci Industries 
                           | 
                    106.92 | 2.50B | 3.87B | 152.23M | 297.16M | 6.0017 | 
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change | 
|---|---|---|---|
| Oct-27-25 | Downgrade | Morgan Stanley | Equal-Weight → Underweight | 
| Aug-25-25 | Reiterated | DA Davidson | Buy | 
| Jan-23-25 | Reiterated | Citigroup | Neutral | 
| Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight | 
| Dec-31-24 | Reiterated | Robert W. Baird | Neutral | 
| Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral | 
| Apr-23-24 | Resumed | Morgan Stanley | Overweight | 
| Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy | 
| Jul-13-23 | Reiterated | UBS | Neutral | 
| Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight | 
| Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight | 
| Mar-15-23 | Upgrade | Jefferies | Underperform → Hold | 
| Nov-15-22 | Initiated | Jefferies | Underperform | 
| Oct-24-22 | Initiated | Citigroup | Neutral | 
| Oct-14-22 | Reiterated | DA Davidson | Neutral | 
| Jul-20-22 | Reiterated | BofA Securities | Buy | 
| Jul-01-22 | Initiated | DA Davidson | Neutral | 
| Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight | 
| Jul-27-21 | Downgrade | Edward Jones | Hold → Sell | 
| Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight | 
| Apr-14-21 | Initiated | BofA Securities | Buy | 
| Apr-09-21 | Upgrade | Northcoast | Neutral → Buy | 
| Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform | 
| Jan-29-21 | Downgrade | Northcoast | Buy → Neutral | 
| Jan-19-21 | Reiterated | Citigroup | Buy | 
| Nov-30-20 | Resumed | William Blair | Mkt Perform | 
| Nov-02-20 | Downgrade | UBS | Buy → Neutral | 
| Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight | 
| Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform | 
| Jul-15-20 | Upgrade | UBS | Neutral → Buy | 
| Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform | 
| Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform | 
| Jul-09-20 | Upgrade | Northcoast | Neutral → Buy | 
| Jul-06-20 | Initiated | Citigroup | Buy | 
| Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform | 
| Jun-09-20 | Reiterated | Wedbush | Neutral | 
| May-05-20 | Upgrade | Argus | Hold → Buy | 
| Apr-06-20 | Downgrade | Argus | Buy → Hold | 
| Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform | 
| Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight | 
| Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight | 
| Oct-09-19 | Reiterated | Wedbush | Neutral | 
| Apr-24-19 | Downgrade | Goldman | Neutral → Sell | 
| Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform | 
| Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform | 
                    View All
                    
                  
                Harley Davidson Inc Stock (HOG) Latest News
Harley-Davidson (NYSE: HOG) sets Jan. 14, 2026 Chapter Two reveal; adds Solo Trim - Stock Titan
HARLEY-DAVIDSON REVEALS SELECT NEW 2026 MOTORCYCLES SHIPPING SOON TO WORLDWIDE AUTHORIZED DEALERSHIPS - PR Newswire
Harley-Davidson dealership is no more in US state with 'roads motorcyclists dream of' as bike shop sells to auto group - The US Sun
Will Harley Davidson Inc. bounce back from current support2025 Investor Takeaways & Low Volatility Stock Recommendations - newser.com
Real time scanner hits for Harley Davidson Inc. explainedEarnings Growth Summary & Weekly High Conviction Ideas - newser.com
Will Harley Davidson Inc. (HAR) stock beat value stocksWeekly Gains Summary & Long-Term Capital Growth Ideas - newser.com
Will Harley Davidson Inc. stock go up soon2025 Top Decliners & Community Consensus Trade Signals - newser.com
Trend analysis for Harley Davidson Inc. this weekQuarterly Profit Report & AI Based Buy/Sell Signal Reports - newser.com
Is Harley Davidson Inc. stock a buy on dipsMarket Weekly Review & Step-by-Step Trade Execution Guides - newser.com
How Harley Davidson Inc. (HAR) stock compares with tech leadersJuly 2025 PreEarnings & AI Enhanced Trade Execution Alerts - newser.com
Ranking Harley Davidson Inc. among high performing stocks via toolsMarket Performance Summary & Capital Protection Trading Alerts - newser.com
Harley Davidson Inc. stock chart pattern explainedJuly 2025 Spike Watch & Weekly Top Performers Watchlists - newser.com
Harley-Davidson (HOG) Q3 Earnings Report Preview: What To Look For - Yahoo Finance
Will Harley Davidson Inc. (HAR) stock return to pre crash levelsPortfolio Value Summary & Growth Focused Stock Pick Reports - newser.com
Reading community unites for 19th annual toy run with help of Classic Harley-Davidson - WFMZ.com
Why Harley Davidson Inc. stock is trending among retail traders2025 Market Trends & Fast Entry High Yield Stock Tips - newser.com
Can Harley Davidson Inc. stock beat analyst upgradesTrend Reversal & Verified Technical Signals - newser.com
Using fundamentals and technicals on Harley Davidson Inc.Trade Ideas & Verified Entry Point Detection - newser.com
Can Harley Davidson Inc. (HAR) stock retain market dominanceWeekly Trade Summary & AI Enhanced Market Trend Forecasts - newser.com
Published on: 2025-11-02 05:39:37 - newser.com
Multi asset correlation models including Harley Davidson Inc.2025 Buyback Activity & Reliable Momentum Entry Alerts - newser.com
Why Harley Davidson Inc. (HAR) stock attracts wealthy investorsPortfolio Return Report & Weekly Breakout Stock Alerts - newser.com
Zacks Research Forecasts Weaker Earnings for Harley-Davidson - MarketBeat
Is Harley Davidson Inc. (HAR) stock testing key supportPortfolio Performance Report & Weekly Breakout Stock Alerts - newser.com
No injuries, building safe, after semi hits Harley-Davidson building near Libertyville - Lake and McHenry County Scanner
Harley-Davidson (HOG) Faces Downgrade Amidst Challenging Market Conditions - GuruFocus
Harley-Davidson Q3 May Be Worse Than Expectations, UBS Says - MarketScreener
Harley-Davidson (NYSE:HOG) Stock Rating Lowered by Zacks Research - MarketBeat
Harley-Davidson Q1 EPS Estimate Decreased by Zacks Research - MarketBeat
Why Harley’s Softail Lineup Is More Versatile Than Ever In 2025 - Top Speed
Can Harley Davidson Inc. (HAR) stock withstand sector downturnsTrade Entry Summary & High Conviction Buy Zone Picks - newser.com
Comparing Harley Davidson Inc. in custom built stock radarsJuly 2025 Catalysts & Scalable Portfolio Growth Ideas - newser.com
Harley-Davidson, Inc. (HOG) Analyst insights, Price targets and Recommendations - Yahoo! Finance Australia
Harley-Davidson, Inc. (HOG) Analyst Insights, Price Targets & Recommendations - Yahoo! Finance Canada
December 12th Options Now Available For Harley-Davidson (HOG) - Nasdaq
Published on: 2025-10-30 06:37:29 - newser.com
The First Harley-Davidson Softail Came Out 40 Years AgoHere's What It Looked It - Currently.com
# Harley-Davidson’s SWOT analysis: tariff headwinds stall iconic motorcycle stock’s recovery - Investing.com
Harley-Davidson Inc. stock falls Wednesday, underperforms market - MarketWatch
Long term hold vs stop loss in Harley Davidson Inc.July 2025 Outlook & AI Enhanced Trading Signals - newser.com
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
        Open in Yahoo
        |
        Open in Google
            |
            Open in Finviz
        |
        Open in MarketWatch
            |
            Open in EDGAR    
        |
        Open in Reuters
    
    
                Cap:
                 
                  | 
                Volume (24h):