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19.35
0.82%
-0.1096
Overview
News
Price History
Option Chain
Financials
Why HOG Down?
Discussions
Forecast
Stock Split
Dividend History
Harley Davidson Inc stock is traded at $19.35, with a volume of 226.38K.
It is down -0.82% in the last 24 hours and down -3.93% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
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Previous Close:
$19.46
Open:
$19.25
24h Volume:
226.38K
Relative Volume:
0.07
Market Cap:
$2.29B
Revenue:
$4.79B
Net Income/Loss:
$353.52M
P/E Ratio:
7.2203
EPS:
2.68
Net Cash Flow:
$921.19M
1W Performance:
+4.95%
1M Performance:
-3.93%
6M Performance:
-36.09%
1Y Performance:
-23.17%
1-Day Range:
$19.17
$19.48
1-Week Range:
$17.11
$19.63
52-Week Range:
$17.11
$31.25
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG vs BC, THO, PATK, LCII, PII
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
HOG
Harley Davidson Inc
|
19.35 | 2.30B | 4.79B | 353.52M | 921.19M | 2.68 |
|
BC
Brunswick Corp
|
77.53 | 5.07B | 5.36B | -135.90M | 396.30M | -2.0967 |
|
THO
Thor Industries Inc
|
91.11 | 4.80B | 9.83B | 280.63M | 373.02M | 5.2887 |
|
PATK
Patrick Industries Inc
|
120.62 | 4.02B | 3.95B | 135.06M | 246.49M | 3.9024 |
|
LCII
Lci Industries
|
135.57 | 3.28B | 3.99B | 179.11M | 309.69M | 7.1626 |
|
PII
Polaris Inc
|
55.51 | 3.18B | 6.97B | 40.20M | 168.90M | 0.72 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Feb-12-26 | Reiterated | DA Davidson | Buy |
| Nov-25-25 | Initiated | Loop Capital | Hold |
| Nov-10-25 | Reiterated | DA Davidson | Buy |
| Oct-27-25 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Aug-25-25 | Reiterated | DA Davidson | Buy |
| Jan-23-25 | Reiterated | Citigroup | Neutral |
| Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
| Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
| Apr-23-24 | Resumed | Morgan Stanley | Overweight |
| Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
| Jul-13-23 | Reiterated | UBS | Neutral |
| Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
| Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
| Nov-15-22 | Initiated | Jefferies | Underperform |
| Oct-24-22 | Initiated | Citigroup | Neutral |
| Oct-14-22 | Reiterated | DA Davidson | Neutral |
| Jul-20-22 | Reiterated | BofA Securities | Buy |
| Jul-01-22 | Initiated | DA Davidson | Neutral |
| Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
| Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Apr-14-21 | Initiated | BofA Securities | Buy |
| Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
| Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
| Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
| Jan-19-21 | Reiterated | Citigroup | Buy |
| Nov-30-20 | Resumed | William Blair | Mkt Perform |
| Nov-02-20 | Downgrade | UBS | Buy → Neutral |
| Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
| Jul-15-20 | Upgrade | UBS | Neutral → Buy |
| Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
| Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
| Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
| Jul-06-20 | Initiated | Citigroup | Buy |
| Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jun-09-20 | Reiterated | Wedbush | Neutral |
| May-05-20 | Upgrade | Argus | Hold → Buy |
| Apr-06-20 | Downgrade | Argus | Buy → Hold |
| Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
| Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
| Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
| Oct-09-19 | Reiterated | Wedbush | Neutral |
| Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
| Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
| Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
View All
Harley Davidson Inc Stock (HOG) Latest News
Harley-Davidson unit to redeem €700M notes due 2026 - Investing.com India
Harley-Davidson Financial Services, Inc. announces notice of full redemption of its outstanding EUR700,000,000 5.125 per cent. guaranteed notes due 2026 - marketscreener.com
Harley-Davidson financial unit redeems €700 million notes early - StreetInsider
Harley-Davidson to redeem €700M notes on March 15, 2026 - Stock Titan
Can Harley-Davidson pull a U-turn as sales decline and its main demographic stops riding? - The Globe and Mail
Smoke LED Tail Light Turn Signal Light For Harley Sportster Dyna Electra Glide R - hotelier.com.py
UBS Adjusts Price Target on Harley-Davidson to $19 From $27, Maintains Neutral Rating - marketscreener.com
Harley-Davidson dealership closure leaves riders stranded without crucial repairs & riding gear at kickstart of season - the-sun.com
Harley-Davidson Reveals Three New 2026 Motorcycle Styling Options - Motor Sports Newswire
Harley-Davidson’s Ride for Heroes Charity Motorcycle Event Returns For 2026 - RideApart.com
Harley-Davidson's Cafe Racer Concept Needs To Be Built, Along With a Smaller Pan America - RideApart.com
Harley-Davidson Driver Wins Second Consecutive Driving Championship - Heavy Duty Trucking
Harley-Davidson Sportster in 2026: Iconic name, radically new bike - AD HOC NEWS
Harley-Davidson Inc. stock rises Tuesday, outperforms market - MarketWatch
Harley-Davidson unveils ‘revolutionary’ new motorcycle - the-sun.com
Legendary Harley-Davidson dealership revs up for concert with rock legends as bike shop turns venue for FREE show - the-sun.com
Harley-Davidson IR director to field investor questions at Citi 2026 conference - Stock Titan
Harley-Davidson dealership in Sunbury closes amid ownership transition - Yahoo
Voltage Rectifier Regulator For Harley Davidson Sportster 883 XL883 - hotelier.com.py
Harley-Davidson Raises Quarterly Dividend by 4.2% - National Today
Harley-Davidson Announces Quarterly Dividend Increase - National Today
Harley-Davidson Inc (NYSE:HOG) Offers a High, Secure Dividend from a Fundamentally Sound Business - ChartMill
American Century Companies Inc. Has $110.11 Million Stock Position in Harley-Davidson, Inc. $HOG - MarketBeat
2003 Harley-Davidson FLSTFIFat Boy 100th Anniversary $Extras!* *Book - hotelier.com.py
Exhaust Pipes Harley Davidson Harley Davidson Dyna Wide Glide 2010 Harley Exhaust Used - hotelier.com.py
Insider Buying: Rafeh Masood Acquires Shares in Harley-Davidson Inc (HOG) - GuruFocus
Harley-Davidson (NYSE:HOG) Director Rafeh Masood Purchases 2,775 Shares - MarketBeat
Harley-Davidson (HOG) director Masood Rafeh buys 2,775 shares at $18 - Stock Titan
Harley-Davidson confirms historic 'oldest dealership' to close after 114 years - the-sun.com
1999-2006 Ultra Street Glide Bolt Set Harley Davidson Big Twin Black Stainless Engine Bolt Kit Harley Bolt Kit - hotelier.com.py
Harley-Davidson (NYSE:HOG) Sets New 1-Year LowShould You Sell? - MarketBeat
Harley-Davidson, Inc. (NYSE:HOG) Given Average Recommendation of "Hold" by Brokerages - MarketBeat
2012 Harley-Davidson Street Glide | American Motorcycle Trading Company - hotelier.com.py
Harley-Davidson, Inc.: - marketscreener.com
Harley-Davidson, Inc. Trade Ideas — LSX:871394 - TradingView
Bald Eagle Harley-Davidson hits the road, coming to Escanaba - dailypress.net
Harley-Davidson Inc. stock falls Friday, underperforms market - MarketWatch
Harley-Davidson dealership in Sunbury closes amid new ownership - NBC4 WCMH-TV
Harley-Davidson (HOG) Falls on Revenue Decline and Pricing Pressure - Yahoo Finance
Vanguard Group Inc. Boosts Stock Position in Harley-Davidson, Inc. $HOG - MarketBeat
Decoding Harley-Davidson Inc (HOG): A Strategic SWOT Insight - GuruFocus
Harley-Davidson Inc. stock falls Thursday, underperforms market - MarketWatch
Director James D. Farley Jr. sells 6,454 Harley-Davidson (HOG) shares in open-market trade - Stock Titan
Harley-Davidson (HOG) awards 19,589 restricted stock units to marketing & tech chief - Stock Titan
Harley-Davidson (NYSE: HOG) CHRO granted 12,341 RSUs - Stock Titan
Harley-Davidson (HOG) HR chief receives share grant and withholds stock for taxes - Stock Titan
Harley-Davidson (HOG) CEO Artie Starrs granted 159,158 restricted stock units - Stock Titan
Harley-Davidson (NYSE: HOG) CFO granted 48,972 restricted stock units - Stock Titan
Harley-Davidson (HOG) CFO reports 2,800-share award and 821-share tax withholding - Stock Titan
Harley-Davidson (HOG) COO receives 36,729 restricted stock units in equity grant - Stock Titan
[Form 4] HARLEY-DAVIDSON, INC. Insider Trading Activity - Stock Titan
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
1.32%
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