27.11

0.48% 0.13

After Hours: 27.11

Harley Davidson Inc (HOG)

Overview News Price History Option Chain Financials Why HOG Down? Discussions Forecast Stock Split Dividend History

Harley Davidson Inc stock is traded at $27.11, with a volume of 3.11M. It is up +0.48% in the last 24 hours and down -4.44% over the past month. Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.

Previous Close:

$26.98

Open:

$26.64

24h Volume:

3.11M

Relative Volume:

1.82

Market Cap:

$3.30B

Revenue:

$4.79B

Net Income/Loss:

$353.52M

P/E Ratio:

10.12

EPS:

2.68

Net Cash Flow:

$921.19M

1W Performance:

+0.48%

1M Performance:

-4.44%

6M Performance:

+15.31%

1Y Performance:

-14.94%

1-Day Range:

$26.22

$27.19

1-Week Range:

$26.02

$27.50

52-Week Range:

$20.45

$35.21

Harley Davidson Inc Stock (HOG) Company Profile

Name

Harley Davidson Inc

Sector

Consumer Cyclical (577)

Industry

Recreational Vehicles (15)

Phone

414-343-8553

Address

3700 W JUNEAU AVE, MILWAUKEE, WI

Employee

5,900

Twitter

@harleydavidson

Next Earnings Date

2024-10-24

Latest SEC Filings

HOG's Discussions on Twitter

Compare HOG with other stocks

Stocks	Price	Market Cap	Revenue	Net Income	Cash Flow	EPS
HOG Harley Davidson Inc	27.11	3.28B	4.79B	353.52M	921.19M	2.68
THO Thor Industries Inc	104.30	5.49B	9.69B	209.91M	389.92M	3.91
BC Brunswick Corp	66.07	4.30B	5.09B	82.30M	406.30M	1.21
PII Polaris Inc	65.65	3.72B	6.97B	40.20M	168.90M	0.72
LCII Lci Industries	106.92	2.50B	3.87B	152.23M	297.16M	6.0017

Harley Davidson Inc Stock (HOG) Upgrades & Downgrades

Date	Action	Analyst	Rating Change
Oct-27-25	Downgrade	Morgan Stanley	Equal-Weight → Underweight
Aug-25-25	Reiterated	DA Davidson	Buy
Jan-23-25	Reiterated	Citigroup	Neutral
Jan-21-25	Downgrade	Morgan Stanley	Overweight → Equal-Weight
Dec-31-24	Reiterated	Robert W. Baird	Neutral
Oct-02-24	Downgrade	Robert W. Baird	Outperform → Neutral
Apr-23-24	Resumed	Morgan Stanley	Overweight
Jul-21-23	Upgrade	DA Davidson	Neutral → Buy
Jul-13-23	Reiterated	UBS	Neutral
Apr-19-23	Initiated	KeyBanc Capital Markets	Sector Weight
Mar-21-23	Upgrade	Morgan Stanley	Equal-Weight → Overweight
Mar-15-23	Upgrade	Jefferies	Underperform → Hold
Nov-15-22	Initiated	Jefferies	Underperform
Oct-24-22	Initiated	Citigroup	Neutral
Oct-14-22	Reiterated	DA Davidson	Neutral
Jul-20-22	Reiterated	BofA Securities	Buy
Jul-01-22	Initiated	DA Davidson	Neutral
Feb-01-22	Upgrade	Morgan Stanley	Underweight → Equal-Weight
Jul-27-21	Downgrade	Edward Jones	Hold → Sell
Apr-23-21	Downgrade	Morgan Stanley	Equal-Weight → Underweight
Apr-14-21	Initiated	BofA Securities	Buy
Apr-09-21	Upgrade	Northcoast	Neutral → Buy
Mar-31-21	Upgrade	Robert W. Baird	Neutral → Outperform
Jan-29-21	Downgrade	Northcoast	Buy → Neutral
Jan-19-21	Reiterated	Citigroup	Buy
Nov-30-20	Resumed	William Blair	Mkt Perform
Nov-02-20	Downgrade	UBS	Buy → Neutral
Oct-28-20	Downgrade	Morgan Stanley	Overweight → Equal-Weight
Jul-16-20	Upgrade	Wedbush	Neutral → Outperform
Jul-15-20	Upgrade	UBS	Neutral → Buy
Jul-14-20	Upgrade	BMO Capital Markets	Market Perform → Outperform
Jul-10-20	Upgrade	RBC Capital Mkts	Underperform → Sector Perform
Jul-09-20	Upgrade	Northcoast	Neutral → Buy
Jul-06-20	Initiated	Citigroup	Buy
Jun-25-20	Upgrade	Wolfe Research	Peer Perform → Outperform
Jun-09-20	Reiterated	Wedbush	Neutral
May-05-20	Upgrade	Argus	Hold → Buy
Apr-06-20	Downgrade	Argus	Buy → Hold
Mar-16-20	Downgrade	RBC Capital Mkts	Sector Perform → Underperform
Jan-29-20	Upgrade	KeyBanc Capital Markets	Underweight → Sector Weight
Nov-04-19	Downgrade	KeyBanc Capital Markets	Sector Weight → Underweight
Oct-09-19	Reiterated	Wedbush	Neutral
Apr-24-19	Downgrade	Goldman	Neutral → Sell
Apr-08-19	Downgrade	Wells Fargo	Outperform → Market Perform
Oct-19-18	Downgrade	BMO Capital Markets	Outperform → Market Perform

View All

Harley Davidson Inc Stock (HOG) Latest News

07:07 AM

Harley-Davidson (NYSE: HOG) sets Jan. 14, 2026 Chapter Two reveal; adds Solo Trim - Stock Titan

07:07 AM

07:03 AM

HARLEY-DAVIDSON REVEALS SELECT NEW 2026 MOTORCYCLES SHIPPING SOON TO WORLDWIDE AUTHORIZED DEALERSHIPS - PR Newswire

07:03 AM

04:36 AM

Harley-Davidson dealership is no more in US state with 'roads motorcyclists dream of' as bike shop sells to auto group - The US Sun

04:36 AM

10:04 AM

Will Harley Davidson Inc. bounce back from current support2025 Investor Takeaways & Low Volatility Stock Recommendations - newser.com

10:04 AM

09:45 AM

Real time scanner hits for Harley Davidson Inc. explainedEarnings Growth Summary & Weekly High Conviction Ideas - newser.com

09:45 AM

09:33 AM

Will Harley Davidson Inc. (HAR) stock beat value stocksWeekly Gains Summary & Long-Term Capital Growth Ideas - newser.com

09:33 AM

08:02 AM

Will Harley Davidson Inc. stock go up soon2025 Top Decliners & Community Consensus Trade Signals - newser.com

08:02 AM

07:09 AM

Trend analysis for Harley Davidson Inc. this weekQuarterly Profit Report & AI Based Buy/Sell Signal Reports - newser.com

07:09 AM

07:01 AM

Is Harley Davidson Inc. stock a buy on dipsMarket Weekly Review & Step-by-Step Trade Execution Guides - newser.com

07:01 AM

05:56 AM

How Harley Davidson Inc. (HAR) stock compares with tech leadersJuly 2025 PreEarnings & AI Enhanced Trade Execution Alerts - newser.com

05:56 AM

05:41 AM

Ranking Harley Davidson Inc. among high performing stocks via toolsMarket Performance Summary & Capital Protection Trading Alerts - newser.com

05:41 AM

01:16 AM

Harley Davidson Inc. stock chart pattern explainedJuly 2025 Spike Watch & Weekly Top Performers Watchlists - newser.com

01:16 AM

Nov 02, 2025

Harley-Davidson (HOG) Q3 Earnings Report Preview: What To Look For - Yahoo Finance

Nov 02, 2025

Will Harley Davidson Inc. (HAR) stock return to pre crash levelsPortfolio Value Summary & Growth Focused Stock Pick Reports - newser.com

Nov 02, 2025

Reading community unites for 19th annual toy run with help of Classic Harley-Davidson - WFMZ.com

Nov 02, 2025

Why Harley Davidson Inc. stock is trending among retail traders2025 Market Trends & Fast Entry High Yield Stock Tips - newser.com

Nov 02, 2025

Can Harley Davidson Inc. stock beat analyst upgradesTrend Reversal & Verified Technical Signals - newser.com

Nov 02, 2025

Using fundamentals and technicals on Harley Davidson Inc.Trade Ideas & Verified Entry Point Detection - newser.com

Nov 02, 2025

Can Harley Davidson Inc. (HAR) stock retain market dominanceWeekly Trade Summary & AI Enhanced Market Trend Forecasts - newser.com

Nov 02, 2025

Published on: 2025-11-02 05:39:37 - newser.com

Nov 02, 2025

Multi asset correlation models including Harley Davidson Inc.2025 Buyback Activity & Reliable Momentum Entry Alerts - newser.com

Nov 02, 2025

Nov 01, 2025

Why Harley Davidson Inc. (HAR) stock attracts wealthy investorsPortfolio Return Report & Weekly Breakout Stock Alerts - newser.com

Nov 01, 2025

Zacks Research Forecasts Weaker Earnings for Harley-Davidson - MarketBeat

Nov 01, 2025

Is Harley Davidson Inc. (HAR) stock testing key supportPortfolio Performance Report & Weekly Breakout Stock Alerts - newser.com

Nov 01, 2025

Oct 31, 2025

No injuries, building safe, after semi hits Harley-Davidson building near Libertyville - Lake and McHenry County Scanner

Oct 31, 2025

Harley-Davidson (HOG) Faces Downgrade Amidst Challenging Market Conditions - GuruFocus

Oct 31, 2025

Can Harley Davidson Inc. (HAR) stock withstand sector downturnsTrade Entry Summary & High Conviction Buy Zone Picks - newser.com

Oct 31, 2025

Comparing Harley Davidson Inc. in custom built stock radarsJuly 2025 Catalysts & Scalable Portfolio Growth Ideas - newser.com

Oct 31, 2025

Oct 30, 2025