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23.62
0.94%
0.22
After Hours:
23.62
Overview
News
Price History
Option Chain
Financials
Why HOG Down?
Discussions
Forecast
Stock Split
Dividend History
Harley Davidson Inc stock is traded at $23.62, with a volume of 1.06M.
It is up +0.94% in the last 24 hours and down -0.25% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
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Previous Close:
$23.40
Open:
$23.48
24h Volume:
1.06M
Relative Volume:
0.43
Market Cap:
$2.91B
Revenue:
$5.55B
Net Income/Loss:
$598.06M
P/E Ratio:
5.3198
EPS:
4.44
Net Cash Flow:
$769.85M
1W Performance:
+0.47%
1M Performance:
-0.25%
6M Performance:
-28.25%
1Y Performance:
-30.75%
1-Day Range:
$23.28
$23.78
1-Week Range:
$22.81
$24.10
52-Week Range:
$20.45
$39.93
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG with other stocks
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
HOG
Harley Davidson Inc
|
23.62 | 2.91B | 5.55B | 598.06M | 769.85M | 4.44 |
|
THO
Thor Industries Inc
|
76.57 | 3.99B | 9.69B | 209.91M | 389.92M | 3.91 |
|
BC
Brunswick Corp
|
47.98 | 3.11B | 5.44B | 273.50M | 215.00M | 4.02 |
|
DOOO
Brp Inc
|
35.61 | 2.52B | 6.51B | 143.97M | 380.44M | 1.8792 |
|
LCII
Lci Industries
|
85.50 | 2.01B | 3.78B | 130.94M | 358.12M | 5.14 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Jan-23-25 | Reiterated | Citigroup | Neutral |
| Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
| Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
| Apr-23-24 | Resumed | Morgan Stanley | Overweight |
| Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
| Jul-13-23 | Reiterated | UBS | Neutral |
| Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
| Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
| Nov-15-22 | Initiated | Jefferies | Underperform |
| Oct-24-22 | Initiated | Citigroup | Neutral |
| Oct-14-22 | Reiterated | DA Davidson | Neutral |
| Jul-20-22 | Reiterated | BofA Securities | Buy |
| Jul-01-22 | Initiated | DA Davidson | Neutral |
| Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
| Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Apr-14-21 | Initiated | BofA Securities | Buy |
| Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
| Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
| Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
| Jan-19-21 | Reiterated | Citigroup | Buy |
| Nov-30-20 | Resumed | William Blair | Mkt Perform |
| Nov-02-20 | Downgrade | UBS | Buy → Neutral |
| Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
| Jul-15-20 | Upgrade | UBS | Neutral → Buy |
| Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
| Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
| Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
| Jul-06-20 | Initiated | Citigroup | Buy |
| Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jun-09-20 | Reiterated | Wedbush | Neutral |
| May-05-20 | Upgrade | Argus | Hold → Buy |
| Apr-06-20 | Downgrade | Argus | Buy → Hold |
| Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
| Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
| Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
| Oct-09-19 | Reiterated | Wedbush | Neutral |
| Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
| Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
| Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
View All
Harley Davidson Inc Stock (HOG) Latest News
Harley-Davidson (HOG) Unveils New Global Racing Series with Moto - GuruFocus
Harley-Davidson to launch a racing series in 2026 (HOG:NYSE) - Seeking Alpha
Motorcycling-Harley-Davidson to launch racing series with MotoGP in 2026 - 1470 & 100.3 WMBD
Harley-Davidson to launch racing series with MotoGP in 2026 - ESPN
Harley-Davidson to launch series with MotoGP - ESPN
HARLEY-DAVIDSON® AND MOTOGP™ ANNOUNCE NEW GLOBAL RACING SERIES L - GuruFocus
HARLEY-DAVIDSON® AND MOTOGP™ ANNOUNCE NEW GLOBAL RACING SERIES LAUNCHING IN 2026 - Stock Titan
Crestline Management LP Raises Holdings in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat
Algert Global LLC Lowers Holdings in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat
MotoGP & Harley-Davidson Launching Global Bagger Series - Roadracing World
Dissident investor claims Harley-Davidson has engaged in unethical tactics - Milwaukee Journal Sentinel
Dissident shareholder says Harley-Davidson’s board is making 'secret commitments' - The Business Journals
Harley-Davidson reveals brand new bike that pays homage to iconic model as fans rave over 'masterpiece' - The US Sun
H Partners alleges Harley-Davidson board has made ‘secret, undisclosed’ commitments with some shareholdersBizTimes - BizTimes - Milwaukee Business News
Harley-Davidson (HOG) Defends Board Actions Amid H Partners' Accusations | HOG Stock News - GuruFocus
Harley-Davidson Comments on H Partners' Latest Missive | HOG Stock News - GuruFocus
Harley-Davidson Comments on H Partners' Latest Missive - Nasdaq
GRAB FARROW BUCKS at Farrow Harley Davidson with Qfm96 and Rewind! - QFM96
Harley Growth Sidelined by Tariffs and Macroeconomic Ambiguity, Weighing on Share Performance - Morningstar
Harley-Davidson Reveals New Limited-Production Fat Boy Gray Ghost model - Motor Sports Newswire
How Harley-Davidson has fared under CEO Jochen Zeitz - The Business Journals
H Partners Exposes the Harley-Davidson (HOG) Board’s Apparent Attempt to Secure Votes by Making Secret, Undisclosed Commitments Ahead of Annual Meeting - StreetInsider
H Partners Exposes the Harley-Davidson Board’s Apparent Attempt to Secure Votes by Making Secret, Undisclosed Commitments Ahead of Annual Meeting - Business Wire
35 Years Strong: The 2025 Fat Boy Gray Ghost Brings The Legend Full Circle - HotCars
Harley-Davidson 'evaluating all options' for LiveWire - The Business Journals
Iconic: The 2025 Harley-Davidson Fat Boy Gray Ghost - Motorcycle.com
Harley-Davidson Posts Messages to its Websites - marketscreener.com
The Iconic Harley-Davidson Gray Ghost Is Here To Woo You - Top Speed
Harley's Boardroom Fight is Heating Up, Will Come to a Head Next Week - RideApart.com
Brown Advisory Inc. Boosts Holdings in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat
Harley-Davidson, Inc. (NYSE:HOG) Receives Average Rating of "Hold" from Analysts - MarketBeat
Harley-Davidson chaos over 'split decision' on brand's future as dealers forced to take sides after CEO abruptly retires - The US Sun
Harley-Davidson Clashes With Activist Investors Over Board Nominations - Finimize
Jim Cramer on Harley-Davidson (HOG): “Sales Slump Leaves This Iconic Brand Struggling” - Insider Monkey
Harley-Davidson has a heated board battle revving up - MSN
Proxy advisor firms pick sides in H Partners, Harley-Davidson disputeBizTimes - BizTimes - Milwaukee Business News
Harley-Davidson LiveWire Is Going Under, Says The Rumor Mill - Top Speed
Harley-Davidson Delivers 1st Quarter Financial Results - Motorcycle & Powersports News
New Harley-Davidson 'doom' bike is a 'masterpiece' with stylish handles and light-up tires& it has a matching outfit - The US Sun
Harley-Davidson Trouble Gets Much Worse - 24/7 Wall St.
Harley-Davidson (HOG) Responds to Proxy Advisory Reports Ahead of Annual Meeting | HOG Stock News - GuruFocus
Harley-Davidson has a heated board battle revving up (HOG:NYSE) - Seeking Alpha
Harley-Davidson Issues Comment Strongly Disagreeing With Glass Lewis' And Egan-Jones' Recommendations - marketscreener.com
Harley-Davidson disputes proxy advisor recommendations - Investing.com
Harley-Davidson (HOG) Issues Comment Strongly Disagreeing with Glass Lewis' and Egan-Jones' Recommendations - StreetInsider
Harley-Davidson Issues Comment Strongly Disagreeing with Glass Lewis' and Egan-Jones' Recommendations - PR Newswire
Harley-Davidson (HOG) Faces Diverging Proxy Firm Recommendations | HOG Stock News - GuruFocus
Harley-Davidson, Inc. (NYSE:HOG) Shares Sold by PDT Partners LLC - MarketBeat
Decoding Harley-Davidson Inc (HOG): A Strategic SWOT Insight - GuruFocus
Proxy Firms Split on Harley-Davidson Board Shake-UpWSJ - WSJ
Two Leading Independent Proxy Advisory Firms Recommend Harley-Davidson Shareholders Vote “Withhold” to Unseat Three Entrenched Directors - Business Wire
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
0.21%
0.71%
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