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18.47
0.75%
-0.14
After Hours:
18.42
-0.05
-0.27%
Overview
News
Price History
Option Chain
Financials
Why HOG Down?
Discussions
Forecast
Stock Split
Dividend History
Harley Davidson Inc stock is traded at $18.47, with a volume of 3.40M.
It is down -0.75% in the last 24 hours and down -1.12% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
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Previous Close:
$18.61
Open:
$18.71
24h Volume:
3.40M
Relative Volume:
0.98
Market Cap:
$2.07B
Revenue:
$4.47B
Net Income/Loss:
$329.15M
P/E Ratio:
7.0889
EPS:
2.6055
Net Cash Flow:
$415.24M
1W Performance:
+7.45%
1M Performance:
-1.12%
6M Performance:
-34.29%
1Y Performance:
-27.80%
1-Day Range:
$18.34
$18.86
1-Week Range:
$17.09
$19.19
52-Week Range:
$17.09
$31.25
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG vs BC, THO, PATK, PII, LCII
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
HOG
Harley Davidson Inc
|
18.47 | 2.08B | 4.47B | 329.15M | 415.24M | 2.6055 |
BC
Brunswick Corp
|
73.36 | 4.81B | 5.36B | -135.90M | 396.30M | -2.0967 |
THO
Thor Industries Inc
|
81.62 | 4.37B | 9.93B | 298.36M | 227.77M | 5.636 |
PATK
Patrick Industries Inc
|
112.00 | 3.72B | 3.95B | 135.06M | 246.49M | 3.9024 |
PII
Polaris Inc
|
56.81 | 3.21B | 7.15B | -464.80M | 619.60M | -8.1786 |
LCII
Lci Industries
|
122.92 | 2.98B | 4.12B | 188.25M | 278.33M | 7.557 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Mar-11-26 | Initiated | Wells Fargo | Underweight |
| Feb-12-26 | Reiterated | DA Davidson | Buy |
| Nov-25-25 | Initiated | Loop Capital | Hold |
| Nov-10-25 | Reiterated | DA Davidson | Buy |
| Oct-27-25 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Aug-25-25 | Reiterated | DA Davidson | Buy |
| Jan-23-25 | Reiterated | Citigroup | Neutral |
| Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
| Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
| Apr-23-24 | Resumed | Morgan Stanley | Overweight |
| Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
| Jul-13-23 | Reiterated | UBS | Neutral |
| Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
| Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
| Nov-15-22 | Initiated | Jefferies | Underperform |
| Oct-24-22 | Initiated | Citigroup | Neutral |
| Oct-14-22 | Reiterated | DA Davidson | Neutral |
| Jul-20-22 | Reiterated | BofA Securities | Buy |
| Jul-01-22 | Initiated | DA Davidson | Neutral |
| Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
| Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Apr-14-21 | Initiated | BofA Securities | Buy |
| Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
| Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
| Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
| Jan-19-21 | Reiterated | Citigroup | Buy |
| Nov-30-20 | Resumed | William Blair | Mkt Perform |
| Nov-02-20 | Downgrade | UBS | Buy → Neutral |
| Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
| Jul-15-20 | Upgrade | UBS | Neutral → Buy |
| Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
| Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
| Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
| Jul-06-20 | Initiated | Citigroup | Buy |
| Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jun-09-20 | Reiterated | Wedbush | Neutral |
| May-05-20 | Upgrade | Argus | Hold → Buy |
| Apr-06-20 | Downgrade | Argus | Buy → Hold |
| Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
| Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
| Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
| Oct-09-19 | Reiterated | Wedbush | Neutral |
| Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
| Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
| Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
View All
Harley Davidson Inc Stock (HOG) Latest News
CNC Chrome Motorcycle Side Mirrors For Harley Davidson Heritage Softail - hotelier.com.py
Harley-Davidson confirms it's AXING employees in surprise global reduction - The US Sun
Harley Street Glide Windshield Street Glide Windshield ONETK 8 Inch Smoke Windshield For Harley Davidson Touring Models 1996-2013 Harley Davidson Windshield Harley Davidson Softail Windshield - hotelier.com.py
Harley-Davidson Announces Job Reductions - Urban Milwaukee
Harley-Davidson Slashing Jobs as Tariffs Erase Profits - Yahoo Finance
Harley Davidson Genuine XLCH XLH Ironhead Sportster Buddy Seat - hotelier.com.py
Harley-Davidson Sportster: Iconic Cruiser Line Celebrates 65 Years with Enduring Appeal in 2026 Moto - AD HOC NEWS
Harley Davidson King Tour Pak Pack Vivid Denim Black For Harley - hotelier.com.py
Arthur Davidson (Harley Davidson Founder) Photos And Premium High Res PicturesGetty Images - hotelier.com.py
Trunk Luggage Rack W/ LED Light Fit For Harley Touring Electra Glide - hotelier.com.py
Harley-Davidson planning new round of layoffs - WISN
Harley-Davidson Inc. stock rises Tuesday, outperforms market - MarketWatch
Harley-Davidson to spend $6.8M on HQ project - The Business Journals
LOWRIDER LICENSE PLATE Topper Chicano CALIFAS BOMBS HARLEY DAVIDSON CALIFORNIA $35.00 - hotelier.com.py
Harley-Davidson confirms sudden closure of TWO iconic dealerships after 48 years of service - The US Sun
Harley-Davidson makes global workforce layoffs - Spectrum News 1
Black Vinyl Coated Hydraulic Clutch Line 2017 & Up Harley-Davidson Touring Motor - hotelier.com.py
Harley Davidson Decor Detail Harley Davidson Script Logo Koleksi Nomer 12 Harley Davidson Metal Decal - hotelier.com.py
JB Beckett: What Harley-Davidson’s words reveal more than its numbers - Investment Week
HARLEY DAVIDSON SPORTSTER 1967-1978 Chrome Battery Box Cover Used - hotelier.com.py
Harley-Davidson Inc. stock rises Monday, outperforms market - MarketWatch
Harley-Davidson cuts jobs as profits fall 26%. Wisconsin impact unknown - Yahoo Finance
2014 HARLEY DAVIDSON SPORTSTER XL883N IRON DENIM BLACK - hotelier.com.py
Harley-Davidson notifies employees of 'reduction in force' - The Business Journals
Guardian Bell "Halo Bell" For Harley-Davidson – California Motorcycles - hotelier.com.py
Beloved Harley-Davidson dealership closes after 27 years to move 60 miles away - The US Sun
Copperhead Harley-Davidson hosts 2026 model demo event - Texomashomepage.com
Aazon.co: TARAZON Aluinu CNC 12" 13" Forward Controls Foot Pegs For Harley Davidson Softail - hotelier.com.py
Hudson Bay Capital Reduces Harley-Davidson Stake - National Today
Harley-Davidson, Inc. $HOG Shares Sold by Hudson Bay Capital Management LP - MarketBeat
HOG Stock Price, Quote & Chart | HARLEY-DAVIDSON INC (NYSE:HOG) - ChartMill
Motorcycle Sportster Roadster Nightster 2004 2013 2022 Harley-Davidson Sportster 883 Harley Davidson Bike Cover - hotelier.com.py
BICYCLE REFLECTOR JEWEL FIT SCHWINN REAR RACKS HARLEY DAVIDSON SADDLEBAG OTHERS - hotelier.com.py
Harley Davidson Rear Fender Stretched Rear Fender '09-'20 Harley Touring Fender Extension Harley - hotelier.com.py
Here’s what analysts are saying about Harley-Davidson (HOG) post earnings - MSN
1999 Harley-Davidson® FXDS-CONV Dyna® Convertible For Sale In Somerset - hotelier.com.py
Harley-Davidson Executive Sells Shares: Charles Do Reduces Stake | HOGNews and Statistics - IndexBox
Harley-Davidson Executive Sells Over 4,000 Shares - Yahoo Finance
Clearance chopper sylvester stallone harley davidson Deals Photos and Pictures Actor Sylvester Stallone arriving at the Late Show with David Letterman - маяк32.рф
Performance Brokerage Services advises on the Sale of Southside Harley-Davidson and Hampton Roads Harley-Davidson, in Virginia to Michael Veracka After 45 Years of Ownership - Yahoo Finance
Regulator Rectifier For Honda Rectifier/Regulator Harley-Davidson 1970-75 509070 Harley Voltage Regulator - hotelier.com.py
1960 Harley-Davidson G Servi-Car - Hagerty
HARLEY DAVIDSON KNUCKLEHEAD Flathead Original Early Beehive Tail Light - hotelier.com.py
Sparkplug For Motorcycle NGK SPARK PLUG IRIDIUM DCPR7EIX FOR HARLEY Davidson I3077557478 - hotelier.com.py
Trunk Lock & Keys Fit For Harley Davidson Touring Touring - hotelier.com.py
Harley-Davidson Inc. stock rises Thursday, outperforms market - MarketWatch
Harley-Davidson confirms strict deadline to pick up stored bikes as owner says 'it’s time to say goodbye' - The US Sun
Harley-Davidson Board Member Sells Shares in February 2026 Transaction | Insider TradeNews and Statistics - IndexBox
Ford's Jim Farley Sells 6,454 Harley-Davidson Shares Worth $121,000 - The Motley Fool
Dunlop to supply new Harley-Davidson Bagger World Cup - Tire Business
Harley-Davidson’s Workforce Keeps Shrinking, Is It Time For The Company To Adapt? - RideApart.com
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
0.06%
0.25%
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