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23.44
3.86%
-0.94
Pre-market:
23.51
0.07
+0.30%
Overview
News
Price History
Option Chain
Financials
Why HOG Down?
Discussions
Forecast
Stock Split
Dividend History
Harley Davidson Inc stock is traded at $23.44, with a volume of 1.61M.
It is down -3.86% in the last 24 hours and down -5.14% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
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Previous Close:
$24.38
Open:
$24.16
24h Volume:
1.61M
Relative Volume:
0.73
Market Cap:
$3.09B
Revenue:
$4.79B
Net Income/Loss:
$353.52M
P/E Ratio:
8.7463
EPS:
2.68
Net Cash Flow:
$921.19M
1W Performance:
-7.79%
1M Performance:
-5.14%
6M Performance:
-25.73%
1Y Performance:
-30.13%
1-Day Range:
$23.43
$24.23
1-Week Range:
$23.43
$25.66
52-Week Range:
$20.45
$39.93
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG with other stocks
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
HOG
Harley Davidson Inc
|
23.44 | 3.09B | 4.79B | 353.52M | 921.19M | 2.68 |
|
THO
Thor Industries Inc
|
85.28 | 4.71B | 9.69B | 209.91M | 389.92M | 3.91 |
|
BC
Brunswick Corp
|
55.01 | 3.83B | 5.09B | 82.30M | 406.30M | 1.21 |
|
DOOO
Brp Inc
|
47.21 | 3.57B | 5.74B | -149.24M | 227.43M | -2.024 |
|
PII
Polaris Inc
|
40.05 | 2.39B | 6.97B | 40.20M | 168.90M | 0.72 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Jan-23-25 | Reiterated | Citigroup | Neutral |
| Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
| Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
| Apr-23-24 | Resumed | Morgan Stanley | Overweight |
| Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
| Jul-13-23 | Reiterated | UBS | Neutral |
| Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
| Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
| Nov-15-22 | Initiated | Jefferies | Underperform |
| Oct-24-22 | Initiated | Citigroup | Neutral |
| Oct-14-22 | Reiterated | DA Davidson | Neutral |
| Jul-20-22 | Reiterated | BofA Securities | Buy |
| Jul-01-22 | Initiated | DA Davidson | Neutral |
| Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
| Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Apr-14-21 | Initiated | BofA Securities | Buy |
| Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
| Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
| Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
| Jan-19-21 | Reiterated | Citigroup | Buy |
| Nov-30-20 | Resumed | William Blair | Mkt Perform |
| Nov-02-20 | Downgrade | UBS | Buy → Neutral |
| Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
| Jul-15-20 | Upgrade | UBS | Neutral → Buy |
| Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
| Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
| Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
| Jul-06-20 | Initiated | Citigroup | Buy |
| Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jun-09-20 | Reiterated | Wedbush | Neutral |
| May-05-20 | Upgrade | Argus | Hold → Buy |
| Apr-06-20 | Downgrade | Argus | Buy → Hold |
| Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
| Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
| Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
| Oct-09-19 | Reiterated | Wedbush | Neutral |
| Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
| Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
| Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
View All
Harley Davidson Inc Stock (HOG) Latest News
Harley-Davidson (HOG) Passes Through 3% Yield Mark - Nasdaq
Thunder Road Harley-Davidson 200 at South Boston Speedway Holds a Special Place in Brandon Pierce’s Heart - Speedway Digest
Harley-Davidson, Inc. (NYSE:HOG) Stake Increased by SG Americas Securities LLC - MarketBeat
The Harley Pan America ST Is A Hidden Gem With Unmatched Endurance And Style - Top Speed
Harley-Davidson, Inc. (NYSE:HOG) Might Not Be As Mispriced As It Looks - simplywall.st
Over 82,000 Harley-Davidson softail motorcycles recalledGulf Coast News and Weather - Gulf Coast News and Weather - Southwest Florida News
Harley-Davidson Softails Recalled - Ksst Radio
Citigroup Increases Harley-Davidson (NYSE:HOG) Price Target to $27.00 - MarketBeat
Citigroup Raises Price Target for Harley-Davidson (HOG) to $27 | HOG Stock News - GuruFocus
Harley-Davidson Stock: A Deep Dive Into Analyst Perspectives (5 Ratings) - Benzinga
Harley-Davidson Recall certain 2018-2024 Softail motorcycles - Motor Sports Newswire
Citi Adjusts Price Target for Harley-Davidson (HOG) Amid Market Changes | HOG Stock News - GuruFocus
Harley-Davidson Recall: Here's More Than 80K Motorcycles Have Been Recalled - Blavity News
Harley-Davidson urgently recalls 82,000 bikes over 'life-threatening' defect that increases crash risksee full list - The US Sun
Harley-Davidson Recalls Over 80,000 Motorcycles Over Tire Safety Issue. See the List - TODAY.com
The Indian That Quietly Beats Harley At Its Own Game - Top Speed
Over 80,000 Harley-Davidson motorcycles recalled for dangerous tire issue - WSYX
Harley-Davidson recalls over 82,000 motorcycles for issue that increases risk of crashes - WLUK
Rocky's Harley-Davidson set to close, ending 70-year ride in London - London Free Press
Harley-Davidson Announces Troubling Recall of More Than 82,000 Motorcycles - Men's Journal
Over 82,000 Harley-Davidson motorcycles recalled - USA Today
Watch Out, Harley-Davidson Has Recalled Over 50,000 Softail Motorcycles - Top Speed
Why The Harley-Davidson Heritage Classic Might Be The Most Practical Cruiser Currently On Sale - Top Speed
Harley-Davidson Homecoming® Festival Will Rev And Rock - Roadracing World
Harley-Davidson Homecoming Festival will Rev and Rock Milwaukee July 10 – 13 - Motor Sports Newswire
Harley-Davidson’s Homecoming Brings Rock, Rides, and Festival Energy to Milwaukee This July - AOL.com
Full line of 'discontinued' Harley-Davidsons is back with a fresh makeover and fans can buy 3 built-by-hand models - The US Sun
Harley-Davidson, Inc. (HOG): A Bull Case Theory - MSN
GAMMA Investing LLC Acquires 56,355 Shares of Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat
HARLEY-DAVIDSON HOMECOMING® FESTIVAL WILL REV AND ROCK MILWAUKEE JULY 10-13 - StreetInsider
Why The Harley-Davidson Sportster 1200 Is Still A Street Legend - Top Speed
Central Standard to Relocate to Historic Harley-Davidson Campus - Fred Minnick
Homecoming: A Noise Cycles’ Twin-Cam Dyna with ’40s WR Flavor - Bike EXIF
Harley-Davidson dealer closes after sale to rival but fans can still buy bikes - The US Sun
Harley-Davidson suffers embarrassing loss at 'largest event in history' after failing to notice glaring issue - The US Sun
The FXDR 114 Is The Fastest 5-Year-Old Harley-Davidson Cruiser - Top Speed
Here's A Souped-Up Yamaha Cruiser That Makes H-D Sportsters Seem Vanilla - Top Speed
Harley-Davidson dealership owner buys rival, merges locations under new name - The Business Journals
July 25th Options Now Available For Harley-Davidson (HOG) - Nasdaq
H Partners Obtains Clear Referendum for Change in Harley-Davidson Leadership - Motorcycle & Powersports News
Harley-Davidson, Inc. (NYSE:HOG) Given Average Rating of "Hold" by Analysts - MarketBeat
Harley-Davidson 'rival' launches after legal battle with iconic brand & CEO vows to give them a run for their money - The US Sun
Universal Beteiligungs und Servicegesellschaft mbH Purchases New Position in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat
Central Standard Moving Distillery To Harley-Davidson Headquarters - Urban Milwaukee
Central Standard Craft Distillery moving to Harley-Davidson campus--helping redevelop site - Milwaukee Journal Sentinel
Central Standard to Relocate Distillery Operations in Expansion to Harley-Davidson's Historic Headquarters - The Manila Times
Central Standard to Relocate Distillery Operations in Expansion to Harley-Davidson’s Historic Headquarters - GlobeNewswire
Harley-Davidson Inc (HOG) Shares Up 3.72% on Jun 3 - GuruFocus
Harley-Davidson makes history with 'world's first motorcycle ride' using cutting edge invention - The US Sun
Harley-Davidson, Inc. (NYSE:HOG) Shares Acquired by UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC - MarketBeat
The Law Offices of Frank R. Cruz Announces Investigation of Harley-Davidson, Inc. (HOG) on Behalf of Investors - Eastern Progress
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
3.24%
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