18.47

0.75% -0.14

After Hours: 18.42 -0.05 -0.27%

Harley Davidson Inc (HOG)

Overview News Price History Option Chain Financials Why HOG Down? Discussions Forecast Stock Split Dividend History

Harley Davidson Inc stock is traded at $18.47, with a volume of 3.40M. It is down -0.75% in the last 24 hours and down -1.12% over the past month. Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.

Previous Close:

$18.61

Open:

$18.71

24h Volume:

3.40M

Relative Volume:

0.98

Market Cap:

$2.07B

Revenue:

$4.47B

Net Income/Loss:

$329.15M

P/E Ratio:

7.0889

EPS:

2.6055

Net Cash Flow:

$415.24M

1W Performance:

+7.45%

1M Performance:

-1.12%

6M Performance:

-34.29%

1Y Performance:

-27.80%

1-Day Range:

$18.34

$18.86

1-Week Range:

$17.09

$19.19

52-Week Range:

$17.09

$31.25

Harley Davidson Inc Stock (HOG) Company Profile

Name

Harley Davidson Inc

Sector

Consumer Cyclical (551)

Industry

Recreational Vehicles (15)

Phone

414-343-8553

Address

3700 W JUNEAU AVE, MILWAUKEE, WI

Employee

7,200

Twitter

@harleydavidson

Next Earnings Date

2024-10-24

Latest SEC Filings

HOG's Discussions on Twitter

Compare HOG vs BC, THO, PATK, PII, LCII

Stocks	Price	Market Cap	Revenue	Net Income	Cash Flow	EPS
HOG Harley Davidson Inc	18.47	2.08B	4.47B	329.15M	415.24M	2.6055
BC Brunswick Corp	73.36	4.81B	5.36B	-135.90M	396.30M	-2.0967
THO Thor Industries Inc	81.62	4.37B	9.93B	298.36M	227.77M	5.636
PATK Patrick Industries Inc	112.00	3.72B	3.95B	135.06M	246.49M	3.9024
PII Polaris Inc	56.81	3.21B	7.15B	-464.80M	619.60M	-8.1786
LCII Lci Industries	122.92	2.98B	4.12B	188.25M	278.33M	7.557

Harley Davidson Inc Stock (HOG) Upgrades & Downgrades

Date	Action	Analyst	Rating Change
Mar-11-26	Initiated	Wells Fargo	Underweight
Feb-12-26	Reiterated	DA Davidson	Buy
Nov-25-25	Initiated	Loop Capital	Hold
Nov-10-25	Reiterated	DA Davidson	Buy
Oct-27-25	Downgrade	Morgan Stanley	Equal-Weight → Underweight
Aug-25-25	Reiterated	DA Davidson	Buy
Jan-23-25	Reiterated	Citigroup	Neutral
Jan-21-25	Downgrade	Morgan Stanley	Overweight → Equal-Weight
Dec-31-24	Reiterated	Robert W. Baird	Neutral
Oct-02-24	Downgrade	Robert W. Baird	Outperform → Neutral
Apr-23-24	Resumed	Morgan Stanley	Overweight
Jul-21-23	Upgrade	DA Davidson	Neutral → Buy
Jul-13-23	Reiterated	UBS	Neutral
Apr-19-23	Initiated	KeyBanc Capital Markets	Sector Weight
Mar-21-23	Upgrade	Morgan Stanley	Equal-Weight → Overweight
Mar-15-23	Upgrade	Jefferies	Underperform → Hold
Nov-15-22	Initiated	Jefferies	Underperform
Oct-24-22	Initiated	Citigroup	Neutral
Oct-14-22	Reiterated	DA Davidson	Neutral
Jul-20-22	Reiterated	BofA Securities	Buy
Jul-01-22	Initiated	DA Davidson	Neutral
Feb-01-22	Upgrade	Morgan Stanley	Underweight → Equal-Weight
Jul-27-21	Downgrade	Edward Jones	Hold → Sell
Apr-23-21	Downgrade	Morgan Stanley	Equal-Weight → Underweight
Apr-14-21	Initiated	BofA Securities	Buy
Apr-09-21	Upgrade	Northcoast	Neutral → Buy
Mar-31-21	Upgrade	Robert W. Baird	Neutral → Outperform
Jan-29-21	Downgrade	Northcoast	Buy → Neutral
Jan-19-21	Reiterated	Citigroup	Buy
Nov-30-20	Resumed	William Blair	Mkt Perform
Nov-02-20	Downgrade	UBS	Buy → Neutral
Oct-28-20	Downgrade	Morgan Stanley	Overweight → Equal-Weight
Jul-16-20	Upgrade	Wedbush	Neutral → Outperform
Jul-15-20	Upgrade	UBS	Neutral → Buy
Jul-14-20	Upgrade	BMO Capital Markets	Market Perform → Outperform
Jul-10-20	Upgrade	RBC Capital Mkts	Underperform → Sector Perform
Jul-09-20	Upgrade	Northcoast	Neutral → Buy
Jul-06-20	Initiated	Citigroup	Buy
Jun-25-20	Upgrade	Wolfe Research	Peer Perform → Outperform
Jun-09-20	Reiterated	Wedbush	Neutral
May-05-20	Upgrade	Argus	Hold → Buy
Apr-06-20	Downgrade	Argus	Buy → Hold
Mar-16-20	Downgrade	RBC Capital Mkts	Sector Perform → Underperform
Jan-29-20	Upgrade	KeyBanc Capital Markets	Underweight → Sector Weight
Nov-04-19	Downgrade	KeyBanc Capital Markets	Sector Weight → Underweight
Oct-09-19	Reiterated	Wedbush	Neutral
Apr-24-19	Downgrade	Goldman	Neutral → Sell
Apr-08-19	Downgrade	Wells Fargo	Outperform → Market Perform
Oct-19-18	Downgrade	BMO Capital Markets	Outperform → Market Perform

View All

Harley Davidson Inc Stock (HOG) Latest News

Mar 25, 2026

Harley-Davidson confirms it's AXING employees in surprise global reduction - The US Sun

Mar 25, 2026

Harley Street Glide Windshield Street Glide Windshield ONETK 8 Inch Smoke Windshield For Harley Davidson Touring Models 1996-2013 Harley Davidson Windshield Harley Davidson Softail Windshield - hotelier.com.py

Mar 25, 2026

Harley-Davidson Announces Job Reductions - Urban Milwaukee

Mar 25, 2026

Harley-Davidson Slashing Jobs as Tariffs Erase Profits - Yahoo Finance

Mar 25, 2026

Harley Davidson Genuine XLCH XLH Ironhead Sportster Buddy Seat - hotelier.com.py

Mar 25, 2026

Harley-Davidson Sportster: Iconic Cruiser Line Celebrates 65 Years with Enduring Appeal in 2026 Moto - AD HOC NEWS

Mar 25, 2026

Harley Davidson King Tour Pak Pack Vivid Denim Black For Harley - hotelier.com.py

Mar 25, 2026

Arthur Davidson (Harley Davidson Founder) Photos And Premium High Res PicturesGetty Images - hotelier.com.py

Mar 25, 2026

Mar 24, 2026

Trunk Luggage Rack W/ LED Light Fit For Harley Touring Electra Glide - hotelier.com.py

Mar 24, 2026

LOWRIDER LICENSE PLATE Topper Chicano CALIFAS BOMBS HARLEY DAVIDSON CALIFORNIA $35.00 - hotelier.com.py

Mar 24, 2026

Harley-Davidson confirms sudden closure of TWO iconic dealerships after 48 years of service - The US Sun

Mar 24, 2026

Harley-Davidson makes global workforce layoffs - spectrumnews1.com

Mar 24, 2026

Black Vinyl Coated Hydraulic Clutch Line 2017 & Up Harley-Davidson Touring Motor - hotelier.com.py

Mar 24, 2026

Harley Davidson Decor Detail Harley Davidson Script Logo Koleksi Nomer 12 Harley Davidson Metal Decal - hotelier.com.py

Mar 24, 2026

JB Beckett: What Harley-Davidson’s words reveal more than its numbers - Investment Week

Mar 24, 2026

Mar 23, 2026

HARLEY DAVIDSON SPORTSTER 1967-1978 Chrome Battery Box Cover Used - hotelier.com.py

Mar 23, 2026

Harley-Davidson Inc. stock rises Monday, outperforms market - MarketWatch

Mar 23, 2026

Harley-Davidson cuts jobs as profits fall 26%. Wisconsin impact unknown - Yahoo Finance

Mar 23, 2026

2014 HARLEY DAVIDSON SPORTSTER XL883N IRON DENIM BLACK - hotelier.com.py

Mar 23, 2026

Harley-Davidson notifies employees of 'reduction in force' - The Business Journals

Mar 23, 2026

Guardian Bell "Halo Bell" For Harley-Davidson – California Motorcycles - hotelier.com.py

Mar 23, 2026

Beloved Harley-Davidson dealership closes after 27 years to move 60 miles away - The US Sun

Mar 23, 2026

Copperhead Harley-Davidson hosts 2026 model demo event - Texomashomepage.com

Mar 23, 2026

Aazon.co: TARAZON Aluinu CNC 12" 13" Forward Controls Foot Pegs For Harley Davidson Softail - hotelier.com.py

Mar 23, 2026

Hudson Bay Capital Reduces Harley-Davidson Stake - National Today

Mar 23, 2026