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28.70
6.06%
1.64
Overview
News
Price History
Option Chain
Financials
Why HOG Down?
Discussions
Forecast
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Dividend History
Harley Davidson Inc stock is traded at $28.70, with a volume of 1.90M.
It is up +6.06% in the last 24 hours and up +17.38% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
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Previous Close:
$27.06
Open:
$27.32
24h Volume:
1.90M
Relative Volume:
0.99
Market Cap:
$3.49B
Revenue:
$4.79B
Net Income/Loss:
$353.52M
P/E Ratio:
10.71
EPS:
2.68
Net Cash Flow:
$921.19M
1W Performance:
+4.74%
1M Performance:
+17.38%
6M Performance:
+8.63%
1Y Performance:
-20.87%
1-Day Range:
$27.32
$28.82
1-Week Range:
$26.73
$28.82
52-Week Range:
$20.45
$39.93
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG with other stocks
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
HOG
Harley Davidson Inc
|
28.70 | 3.36B | 4.79B | 353.52M | 921.19M | 2.68 |
|
THO
Thor Industries Inc
|
111.67 | 5.61B | 9.69B | 209.91M | 389.92M | 3.91 |
|
BC
Brunswick Corp
|
65.92 | 4.12B | 5.09B | 82.30M | 406.30M | 1.21 |
|
PII
Polaris Inc
|
57.15 | 3.17B | 6.97B | 40.20M | 168.90M | 0.72 |
|
LCII
Lci Industries
|
107.41 | 2.48B | 3.78B | 130.94M | 358.12M | 5.14 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Jan-23-25 | Reiterated | Citigroup | Neutral |
| Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
| Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
| Apr-23-24 | Resumed | Morgan Stanley | Overweight |
| Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
| Jul-13-23 | Reiterated | UBS | Neutral |
| Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
| Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
| Nov-15-22 | Initiated | Jefferies | Underperform |
| Oct-24-22 | Initiated | Citigroup | Neutral |
| Oct-14-22 | Reiterated | DA Davidson | Neutral |
| Jul-20-22 | Reiterated | BofA Securities | Buy |
| Jul-01-22 | Initiated | DA Davidson | Neutral |
| Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
| Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Apr-14-21 | Initiated | BofA Securities | Buy |
| Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
| Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
| Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
| Jan-19-21 | Reiterated | Citigroup | Buy |
| Nov-30-20 | Resumed | William Blair | Mkt Perform |
| Nov-02-20 | Downgrade | UBS | Buy → Neutral |
| Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
| Jul-15-20 | Upgrade | UBS | Neutral → Buy |
| Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
| Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
| Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
| Jul-06-20 | Initiated | Citigroup | Buy |
| Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jun-09-20 | Reiterated | Wedbush | Neutral |
| May-05-20 | Upgrade | Argus | Hold → Buy |
| Apr-06-20 | Downgrade | Argus | Buy → Hold |
| Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
| Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
| Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
| Oct-09-19 | Reiterated | Wedbush | Neutral |
| Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
| Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
| Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
View All
Harley Davidson Inc Stock (HOG) Latest News
Bore and Stoke Podcast Ep. 8: Bill Davidson Talks Harley-Davidson - Motorcycle.com
Harley Rides into the Future - Field Ethos
Harley-Davidson, Inc. $HOG Shares Sold by Swiss National Bank - MarketBeat
American Century Companies Inc. Has $95.10 Million Stock Position in Harley-Davidson, Inc. $HOG - MarketBeat
Cetera Investment Advisers Sells 28,064 Shares of Harley-Davidson, Inc. $HOG - MarketBeat
Harley-Davidson Q3 EPS Forecast Lifted by Zacks Research - MarketBeat
26,102 Shares in Harley-Davidson, Inc. $HOG Purchased by Fox Run Management L.L.C. - MarketBeat
The Harley Nightster Special Might Be The Most Versatile V-Twin Cruiser Of 2025 - Top Speed
Harley-Davidson, Inc. $HOG Shares Sold by Vanguard Group Inc. - MarketBeat
Harley-Davidson, Inc. (NYSE:HOG) Receives Average Rating of "Hold" from Brokerages - MarketBeat
The Pan America 1250 ST Is The Harley-Davidson That Can Actually Handle Twisties - Top Speed
A Look At The Fair Value Of Harley-Davidson, Inc. (NYSE:HOG) - Yahoo Finance
Connor Clark & Lunn Investment Management Ltd. Takes Position in Harley-Davidson, Inc. $HOG - MarketBeat
Harley-Davidson Names New CEO, Who Comes From the Entertainment and Pizza Worlds - MSN
Boston Partners Lowers Holdings in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat
The Luxurious Harley-Davidson That’s Cheaper Than A New Honda Civic Is The Street Glide - Top Speed
Harley-Davidson Woes: 10 Key Takeaways From The Latest Financial Report - MSN
Harley-Davidson targets 10% dealer inventory reduction by 2025 end amid strategic shifts - MSN
How Much Does It Cost To Replace A Harley Clutch In 2025? - Top Speed
Zacks Research Lowers Earnings Estimates for Harley-Davidson - MarketBeat
Harley-Davidson names Topgolf's Starrs as new CEO - MSN
11,208 Shares in Harley-Davidson, Inc. (NYSE:HOG) Acquired by CCM Investment Group LLC - MarketBeat
Harley-Davidson Buyers Halted in Bid to Revive Warranty Suit - Bloomberg Law News
Multi Factor Analysis Ranks Harley Davidson Inc. as Strong BuyQuarterly Market Summary & Momentum Based Trading Ideas - sundaytimes.kr
Layoffs coming for over 400 York County workers in September - York Dispatch
2026 Harley-Davidson Bagger World Cup Schedule Announced - Motorcycle.com
MotoGP: Introducing The Harley-Davidson Bagger World Cup - Roadracing World
Is Harley Davidson Inc. in a long term uptrendRate Hike & Verified Entry Point Detection - newsyoung.net
Harley-Davidson, Inc. (NYSE:HOG) Shares Bought by Donald Smith & CO. Inc. - MarketBeat
Harley-Davidson revs up excitement in Marion with new location - WSIL-TV
Harley-Davidson Inc. stock rises Wednesday, outperforms market - MarketWatch
Why The Sportster S Is The 3-Year-Old Harley Worth Buying In 2025 - Top Speed
Fund Update: DONALD SMITH & CO., INC. added 2,108,099 shares of HARLEY-DAVIDSON (HOG) to their portfolio - Quiver Quantitative
Motorcycle Accessories Market Rides Full Throttle to USD 33.85 Billion by 2034 - GlobeNewswire Inc.
Harley-Davidson dealership forced to close and begs 'don't come by'after simple twist of fate avoided more bad news - The US Sun
The Cheapest Harley-Davidson Touring Bike In 2025 Is The Pan America ST - Top Speed
Polaris, Brunswick, Malibu Boats, Harley-Davidson, and Bark Shares Are Soaring, What You Need To Know - Yahoo Finance
Harley-Davidson Announces Strategic Partnership with KKR and PIMCO - The Globe and Mail
Harley-Davidson’s Q2 Earnings Call: Our Top 5 Analyst Questions - Yahoo Finance
Harley-Davidson, Inc. (NYSE:HOG) Director Purchases $49,756.08 in Stock - MarketBeat
Zips Harley-Davidson dealership closed indefinitely after car crashes into building - WPBN
Harley-Davidson's New CEO Is Here, And He’s Not From The Motorcycle World - MSN
Rep. Tim Moore Buys Harley-Davidson, Inc. (NYSE:HOG) Shares - MarketBeat
Is Harley Davidson Inc. undervalued by DCF analysisWeekly Turnaround Stock Picks - thegnnews.com
Is Harley Davidson Inc. stock a value trapPortfolio Risk Diversification Tips - thegnnews.com
What makes Harley Davidson Inc. stock price move sharplyReal Trader Watchlist of Hot Stocks Released - beatles.ru
Black Hills Harley-Davidson Breaks Sales Record During Sturgis Rally - NewsCenter1
Black Hills Harley-Davidson breaks sales record during Sturgis Rally - Mitchell Republic
No Holds Barred: A Bareknuckle Harley Shovelhead from South Africa - Bike EXIF
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
7.24%
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