Get the Stockscreener App
22.86
1.34%
-0.31
After Hours:
22.54
-0.32
-1.40%
Overview
News
Price History
Option Chain
Financials
Why HOG Down?
Discussions
Forecast
Stock Split
Dividend History
Harley Davidson Inc stock is traded at $22.86, with a volume of 3.96M.
It is down -1.34% in the last 24 hours and up +29.67% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
See More
Previous Close:
$23.17
Open:
$23.18
24h Volume:
3.96M
Relative Volume:
1.09
Market Cap:
$2.56B
Revenue:
$4.47B
Net Income/Loss:
$329.15M
P/E Ratio:
8.7737
EPS:
2.6055
Net Cash Flow:
$415.24M
1W Performance:
+7.17%
1M Performance:
+29.67%
6M Performance:
-14.99%
1Y Performance:
+5.78%
1-Day Range:
$22.61
$23.26
1-Week Range:
$21.29
$23.51
52-Week Range:
$17.09
$31.25
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG vs BC, THO, PATK, LCII, PII
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
HOG
Harley Davidson Inc
|
22.86 | 2.59B | 4.47B | 329.15M | 415.24M | 2.6055 |
BC
Brunswick Corp
|
77.23 | 5.13B | 5.36B | -135.90M | 396.30M | -2.0967 |
THO
Thor Industries Inc
|
76.18 | 4.14B | 9.93B | 298.36M | 227.77M | 5.636 |
PATK
Patrick Industries Inc
|
99.26 | 3.69B | 3.95B | 135.06M | 246.49M | 3.9024 |
LCII
Lci Industries
|
120.64 | 3.10B | 4.12B | 188.25M | 278.33M | 7.557 |
PII
Polaris Inc
|
47.88 | 3.25B | 7.15B | -464.80M | 619.60M | -8.1786 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Mar-11-26 | Initiated | Wells Fargo | Underweight |
| Feb-12-26 | Reiterated | DA Davidson | Buy |
| Nov-25-25 | Initiated | Loop Capital | Hold |
| Nov-10-25 | Reiterated | DA Davidson | Buy |
| Oct-27-25 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Aug-25-25 | Reiterated | DA Davidson | Buy |
| Jan-23-25 | Reiterated | Citigroup | Neutral |
| Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
| Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
| Apr-23-24 | Resumed | Morgan Stanley | Overweight |
| Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
| Jul-13-23 | Reiterated | UBS | Neutral |
| Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
| Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
| Nov-15-22 | Initiated | Jefferies | Underperform |
| Oct-24-22 | Initiated | Citigroup | Neutral |
| Oct-14-22 | Reiterated | DA Davidson | Neutral |
| Jul-20-22 | Reiterated | BofA Securities | Buy |
| Jul-01-22 | Initiated | DA Davidson | Neutral |
| Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
| Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Apr-14-21 | Initiated | BofA Securities | Buy |
| Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
| Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
| Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
| Jan-19-21 | Reiterated | Citigroup | Buy |
| Nov-30-20 | Resumed | William Blair | Mkt Perform |
| Nov-02-20 | Downgrade | UBS | Buy → Neutral |
| Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
| Jul-15-20 | Upgrade | UBS | Neutral → Buy |
| Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
| Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
| Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
| Jul-06-20 | Initiated | Citigroup | Buy |
| Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jun-09-20 | Reiterated | Wedbush | Neutral |
| May-05-20 | Upgrade | Argus | Hold → Buy |
| Apr-06-20 | Downgrade | Argus | Buy → Hold |
| Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
| Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
| Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
| Oct-09-19 | Reiterated | Wedbush | Neutral |
| Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
| Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
| Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
View All
Harley Davidson Inc Stock (HOG) Latest News
Harley-Davidson synonymous with American motorcycle culture - USA Today
Harley-Davidson, Inc. to Host Audio Webcast to Provide an Invest - GuruFocus
Harley-Davidson, Inc. to Host Audio Webcast to Provide an Investor Discussion of Harley-Davidson Financial Services on Thursday, April 16, 2026 - Investing News Network
Harley-Davidson, Inc. to Host Audio Webcast to Provide an Investor Discussion of Harley-Davidson Financial Services (HDFS) on Thursday, April 16, 2026 - 富途牛牛
Harley-Davidson Inc. stock rises Tuesday, outperforms market - MarketWatch
Harley-Davidson Sportster: Electric Shift Faces EV Competition Surge - AD HOC NEWS
Harley-Davidson Sportster: Between Aging Appeal and EV Shift, Things Are Getting Interesting - AD HOC NEWS
New Owner of Harley-Davidson of Jonesboro Announced - Jonesboro Right Now
The Japanese Touring Bike That Made Harley-Davidson Jealous - HotCars
Micron Technology and Harley-Davidson have been highlighted as Zacks Bull and Bear of the Day - Yahoo Finance
Bear of the Day: Harley-Davidson (HOG) - Yahoo Finance
Harley Davidson headquarters gets brand new look & added features in revamp - the-sun.com
Top 2 Consumer Stocks That May Fall Off A Cliff In Q2 - Benzinga
Harley-Davidson (HOG) Valuation Check As New RIDE Brand Platform Seeks To Reignite Growth - Sahm
Twelve Points Wealth Management Reduces Harley-Davidson Stake - National Today
Harley-Davidson gives sneak peek at TOTAL brand reset featuring new logo - the-sun.com
Harley-Davidson resets brand ahead of growth strategy rollout - Marketing Dive
Is Harley-Davidson’s (HOG) New RIDE Platform a Pivot in Its Long-Term Brand Strategy? - Sahm
Harley-Davidson Inc (HOG) Shares Surge 6.2% -- What GF Score of 72 Tells Investors - GuruFocus
Harley-Davidson Inc. stock rises Thursday, outperforms market - MarketWatch
Relief for Harley-Davidson fans as dealer brings beloved brand back - the-sun.com
Suspect charged as stolen Harley-Davidson motorcycles recovered in Macon - WGXA
Why Harley-Davidson Stock Is Riding Higher Today - TipRanks
Harley-Davidson launches new brand platform ahead of strategy update By Investing.com - Investing.com India
Harley-Davidson launches new brand platform ahead of strategy update - Investing.com
Harley-Davidson brings back bar and shield logo in brand reset - Stock Titan
Harley-Davidson (HOG) grants 7,143 RSUs to chief accounting officer - Stock Titan
HOG Stock Price, Quote & Chart | HARLEY-DAVIDSON INC (NYSE:HOG) - ChartMill
The Cheapest Harley-Davidson That Still Feels Like A Harley - Top Speed
Iconic Harley-Davidson from Indiana Jones and the Dial of Destiny goes up for auction - the-sun.com
Harley-Davidson Inc (NYSE:HOG): A High-Yield Dividend Stock Backed by Strong Fundamentals - ChartMill
Chrome Front Turn Signal Swivel Mount Kit For Harley-Davidson Motorcycles – Chris Products Part #8185 - Santo André BIZ
Here’s what analysts are saying about Harley-Davidson (HOG) post earnings - MSN
MotoAmerica: Get Access With Harley-Davidson Fan Passes - Roadracing World
Harley Twin Cam Camshafts Timing Chain Guide For 1999-2006 Harley Davidson Twin Cam Big Twins – OEM #39965-99 Replacement, 1-Year Warranty Cam Chain Tensioner Harley - Santo André BIZ
Harley-Davidson, Inc. (HOG) Options Chain - Yahoo! Finance Canada
Tilley Harley-Davidson's Spring Service Surge: A Defensive Play or Early Sign of Rider Comeback? - Bitget
Harley-Davidson, Inc. (HOG) Stock Price, News, Quote & History - Yahoo! Finance Canada
The Forgotten Harley-Davidson That Could Outrun A Porsche 911 - HotCars
Harley-Davidson quietly kills off one of its most popular models after 32 years - the-sun.com
Harley-Davidson Announces Layoffs Amid Profit Decline and Restructuring - bitget.com
Harley-Davidson Sportster: Iconic Motorcycle Line's Enduring Legacy and Strategic Market Position fo - AD HOC NEWS
United Parks & Resorts, Harley-Davidson, and United Airlines Shares Are Soaring, What You Need To Know - Yahoo Finance
Harley-Davidson Sportster: Iconic Motorcycle Line's Evolution and Strategic Role in North American M - AD HOC NEWS
Harley-Davidson, Inc. (HOG) Stock forecasts - Yahoo Finance UK
Motorcycle fans can own a bit of Harley-Davidson history as iconic 'last of its kind' pre-war Flathead heads to auction - the-sun.com
Iconic Harley-Davidson dealership becomes rock venue as embattled brand looks to bring in new riders - the-sun.com
Harley-Davidson fans discover hidden gem in popular dealershipand shoppers can't help but come back - the-sun.com
Here's why you should retain Harley Davidson in your portfolio now - MSN
What A Used Harley Tri Glide Is Really Worth In 2026 - Top Speed
JPMorgan Chase & Co. Increases Stake in Harley-Davidson - National Today
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
16.72%
Open in Yahoo
|
Open in Google
|
Open in Finviz
|
Open in MarketWatch
|
Open in EDGAR
|
Open in Reuters
Cap:
|
Volume (24h):