38.53
price down icon2.13%   -0.84
after-market After Hours: 38.53
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Harley Davidson Inc stock is traded at $38.53, with a volume of 1.19M. It is down -2.13% in the last 24 hours and up +2.91% over the past month. Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 38% of the heavyweight domestic market in 2023.
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Previous Close:
$39.37
Open:
$39.05
24h Volume:
1.19M
Relative Volume:
0.70
Market Cap:
$5.07B
Revenue:
$5.78B
Net Income/Loss:
$637.44M
P/E Ratio:
7.8313
EPS:
4.92
Net Cash Flow:
$603.56M
1W Performance:
-0.41%
1M Performance:
+2.91%
6M Performance:
-11.91%
1Y Performance:
+16.55%
1-Day Range:
Value
$38.39
$39.25
1-Week Range:
Value
$37.83
$39.87
52-Week Range:
Value
$25.43
$44.16

Harley Davidson Inc Stock (HOG) Company Profile

Name
Name
Harley Davidson Inc
Name
Phone
414-343-8553
Name
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Name
Employee
6,400
Name
Twitter
@harleydavidson
Name
Next Earnings Date
2024-10-24
Name
Latest SEC Filings
Name
HOG's Discussions on Twitter

Harley Davidson Inc Stock (HOG) Upgrades & Downgrades

Date Action Analyst Rating Change
Jul-21-23 Upgrade DA Davidson Neutral → Buy
Jul-13-23 Reiterated UBS Neutral
Apr-19-23 Initiated KeyBanc Capital Markets Sector Weight
Mar-21-23 Upgrade Morgan Stanley Equal-Weight → Overweight
Mar-15-23 Upgrade Jefferies Underperform → Hold
Nov-15-22 Initiated Jefferies Underperform
Oct-24-22 Initiated Citigroup Neutral
Oct-14-22 Reiterated DA Davidson Neutral
Jul-20-22 Reiterated BofA Securities Buy
Jul-01-22 Initiated DA Davidson Neutral
Feb-01-22 Upgrade Morgan Stanley Underweight → Equal-Weight
Jul-27-21 Downgrade Edward Jones Hold → Sell
Apr-23-21 Downgrade Morgan Stanley Equal-Weight → Underweight
Apr-14-21 Initiated BofA Securities Buy
Apr-09-21 Upgrade Northcoast Neutral → Buy
Mar-31-21 Upgrade Robert W. Baird Neutral → Outperform
Jan-29-21 Downgrade Northcoast Buy → Neutral
Jan-19-21 Reiterated Citigroup Buy
Nov-30-20 Resumed William Blair Mkt Perform
Nov-02-20 Downgrade UBS Buy → Neutral
Oct-28-20 Downgrade Morgan Stanley Overweight → Equal-Weight
Jul-16-20 Upgrade Wedbush Neutral → Outperform
Jul-15-20 Upgrade UBS Neutral → Buy
Jul-14-20 Upgrade BMO Capital Markets Market Perform → Outperform
Jul-10-20 Upgrade RBC Capital Mkts Underperform → Sector Perform
Jul-09-20 Upgrade Northcoast Neutral → Buy
Jul-06-20 Initiated Citigroup Buy
Jun-25-20 Upgrade Wolfe Research Peer Perform → Outperform
Jun-09-20 Reiterated Wedbush Neutral
May-05-20 Upgrade Argus Hold → Buy
Apr-06-20 Downgrade Argus Buy → Hold
Mar-16-20 Downgrade RBC Capital Mkts Sector Perform → Underperform
Jan-29-20 Upgrade KeyBanc Capital Markets Underweight → Sector Weight
Nov-04-19 Downgrade KeyBanc Capital Markets Sector Weight → Underweight
Oct-09-19 Reiterated Wedbush Neutral
Apr-24-19 Downgrade Goldman Neutral → Sell
Apr-08-19 Downgrade Wells Fargo Outperform → Market Perform
Oct-19-18 Downgrade BMO Capital Markets Outperform → Market Perform
View All

Harley Davidson Inc Stock (HOG) Latest News

pulisher
05:29 AM

Harley-Davidson Inc. stock falls Monday, underperforms market - MarketWatch

05:29 AM
pulisher
Sep 29, 2024

Is Harley-Davidson, Inc. (HOG) the Best Small Cap EV Stock to Invest In? - Insider Monkey

Sep 29, 2024
pulisher
Sep 29, 2024

Is Harley-Davidson, Inc. (HOG) the Best Small Cap EV Stock to Invest In? - Yahoo Finance

Sep 29, 2024
pulisher
Sep 29, 2024

Bank of Montreal Can Has $15.73 Million Holdings in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Sep 29, 2024
pulisher
Sep 28, 2024

Harley-Davidson, Inc. (NYSE:HOG) Stake Lifted by Squarepoint Ops LLC - MarketBeat

Sep 28, 2024
pulisher
Sep 27, 2024

Harley-Davidson Inc. stock rises Friday, outperforms market - MarketWatch

Sep 27, 2024
pulisher
Sep 27, 2024

Final hours before Harley-Davidson dealership closes for good – customers can save thousands with 75% off s... - The US Sun

Sep 27, 2024
pulisher
Sep 27, 2024

Harley-Davidson Inc (HOG) Trading 3.76% Higher on Sep 27 - GuruFocus.com

Sep 27, 2024
pulisher
Sep 27, 2024

Harley-Davidson Archives - The Burg News

Sep 27, 2024
pulisher
Sep 27, 2024

Caxton Associates LP Buys Shares of 20,562 Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Sep 27, 2024
pulisher
Sep 26, 2024

Harley-Davidson Inc. stock rises Thursday, still underperforms market - MarketWatch

Sep 26, 2024
pulisher
Sep 26, 2024

Sport Edition: JvB-moto’s radical 1988 Harley FXR - Bike EXIF

Sep 26, 2024
pulisher
Sep 26, 2024

Inaugural Bourbon Bike Rally a success for Wildcat Harley-Davidson, London - The Sentinel-Echo

Sep 26, 2024
pulisher
Sep 25, 2024

Harley-Davidson Inc. stock falls Wednesday, underperforms market - MarketWatch

Sep 25, 2024
pulisher
Sep 25, 2024

Harley-Davidson Recall certain 2024 FLHX, FLHXSE, FLTRX, FLTRXSE, and FLTRXSTSE motorcycles - Motor Sports Newswire

Sep 25, 2024
pulisher
Sep 25, 2024

Harley-Davidson recalling more than 40,000 motorcycles - AOL

Sep 25, 2024
pulisher
Sep 25, 2024

See LiveWire's Silicon Valley offices as it moves to Harley HQ - The Business Journals

Sep 25, 2024
pulisher
Sep 25, 2024

Bakersfield driver arrested following fatal Harley Davidson crash in SLO County - KMPH Fox 26

Sep 25, 2024
pulisher
Sep 25, 2024

Bakersfield driver arrested following fatal Harley Davidson crash in SLO County - Bakersfield Now

Sep 25, 2024
pulisher
Sep 25, 2024

HDFS selects CGI to streamline loan origination system - Powersports Business

Sep 25, 2024
pulisher
Sep 25, 2024

Harley-Davidson recalls 41K motorcycles over wiring issue that could cause loss of power - Yahoo Finance

Sep 25, 2024
pulisher
Sep 25, 2024

Harley-Davidson recalls 41K motorcycles over wiring issue that could cause loss of power - Fox Business

Sep 25, 2024
pulisher
Sep 25, 2024

Harley-Davidson recalls nearly 42,000 motorcycles for wire safety issue - Yahoo Finance

Sep 25, 2024
pulisher
Sep 25, 2024

Performance Brokerage Services Advises on the Sale of Renegade Harley-Davidson in Springfield, Missouri to Ed Morse Automotive Group - PR Web

Sep 25, 2024
pulisher
Sep 24, 2024

Northern California crash kills two motorcyclists on Harley Davidson - KTXL FOX 40 Sacramento

Sep 24, 2024
pulisher
Sep 24, 2024

Harley-Davidson dealership confirms it’s closing for good in days with 75% off sales – owner insists he had... - The US Sun

Sep 24, 2024
pulisher
Sep 24, 2024

Kiltearn Partners LLP Sells 142,000 Shares of Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Sep 24, 2024
pulisher
Sep 23, 2024

Harley-Davidson dealership in New York City closing - The Business Journals

Sep 23, 2024
pulisher
Sep 23, 2024

Harley-Davidson's (NYSE:HOG) investors will be pleased with their 19% return over the last year - Simply Wall St

Sep 23, 2024
pulisher
Sep 23, 2024

A New Honda Rebel Is Coming To Worry Harley-Davidson Even More - TopSpeed

Sep 23, 2024
pulisher
Sep 23, 2024

How and why conservative influencer Starbuck targeted Harley-Davidson, Molson Coors: Q&A - The Business Journals

Sep 23, 2024
pulisher
Sep 23, 2024

Brokerages Set Harley-Davidson, Inc. (NYSE:HOG) Target Price at $46.00 - MarketBeat

Sep 23, 2024
pulisher
Sep 21, 2024

Ford, Harley-Davidson, John Deere... big companies are abandoning Diversity, Equity and Inclusion - Voz Media

Sep 21, 2024
pulisher
Sep 20, 2024

10 Most Innovative Harley-Davidson Bikes Ever - TopSpeed

Sep 20, 2024
pulisher
Sep 20, 2024

Dimensional Fund Advisors LP Has $209.58 Million Position in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Sep 20, 2024
pulisher
Sep 20, 2024

Evansville Harley Davidson holds Pink Ribbon Bike Night - AOL

Sep 20, 2024
pulisher
Sep 19, 2024

Evansville Harley Davidson holds Pink Ribbon Bike Night - Eyewitness News (WEHT/WTVW)

Sep 19, 2024
pulisher
Sep 19, 2024

Dave Bautista Shows Us His Collection Of Harley Davidsons, A '77 Trans Am, And Lunchboxes - HotCars

Sep 19, 2024
pulisher
Sep 19, 2024

Quick Test: Harley-Davidson Livewire - MoreBikes

Sep 19, 2024
pulisher
Sep 18, 2024

All roads lead to Harley-Davidson Museum for boy with love for motorcycles - FOX 6 Milwaukee

Sep 18, 2024
pulisher
Sep 18, 2024

The Harley-Davidson Cruiser With The Highest Tank Range In 2024 - TopSpeed

Sep 18, 2024
pulisher
Sep 18, 2024

Born to Ride: 7 Must-Haves for Every Harley Davidson Fan - Kiss 95.1

Sep 18, 2024
pulisher
Sep 18, 2024

Citi lifts Harley-Davidson stock target, holds neutral on renewed optimism - Investing.com

Sep 18, 2024
pulisher
Sep 18, 2024

Bishop rides his Harley-Davidson for annual churches event - Shropshire Star

Sep 18, 2024
pulisher
Sep 18, 2024

How does Harley-Davidson, Inc. (HOG) change from a tortoise to a hare? - SETE News

Sep 18, 2024
pulisher
Sep 18, 2024

Edgestream Partners L.P. Invests $4.80 Million in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Sep 18, 2024
pulisher
Sep 18, 2024

Jim Cramer on The Home Depot Inc. (HD): ‘Another Stock That Fits the Federal Reserve’s Rate-Cutting Cycle’ - Insider Monkey

Sep 18, 2024
pulisher
Sep 17, 2024

Why Hasbro (HAS) Outpaced the Stock Market Today - Yahoo Finance

Sep 17, 2024
pulisher
Sep 17, 2024

Two Wheeler Accessories Market Forecast Report 2024-2030, with Focus on Select Players Including GIVI, - Daily Guardian Canada

Sep 17, 2024
pulisher
Sep 17, 2024

Harley-Davidson Inc. stock rises Tuesday, outperforms market - MarketWatch

Sep 17, 2024
pulisher
Sep 17, 2024

Windy City Motorcycle Co. Accelerates Optimization Plans for Harley-Davidson Chicago Market Dealerships - Motorcycle & Powersports News

Sep 17, 2024

Harley Davidson Inc Stock (HOG) Financials Data

Revenue

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Net Income

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Cash Flow

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EPS

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recreational_vehicles PII
$83.24
price down icon 2.01%
recreational_vehicles BC
$83.82
price down icon 0.84%
$59.54
price down icon 2.17%
recreational_vehicles THO
$109.89
price down icon 0.07%
$120.54
price up icon 0.42%
Cap:     |  Volume (24h):