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28.30
2.28%
0.63
After Hours:
28.40
0.10
+0.35%
Overview
News
Price History
Option Chain
Financials
Why HOG Down?
Discussions
Forecast
Stock Split
Dividend History
Harley Davidson Inc stock is traded at $28.30, with a volume of 1.30M.
It is up +2.28% in the last 24 hours and up +6.75% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
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Previous Close:
$27.67
Open:
$27.49
24h Volume:
1.30M
Relative Volume:
0.53
Market Cap:
$2.95B
Revenue:
$4.32B
Net Income/Loss:
$222.48M
P/E Ratio:
16.06
EPS:
1.7619
Net Cash Flow:
$43.87M
1W Performance:
+0.71%
1M Performance:
+6.75%
6M Performance:
+45.43%
1Y Performance:
-6.26%
1-Day Range:
$27.49
$28.86
1-Week Range:
$26.96
$28.86
52-Week Range:
$17.09
$31.25
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG vs BC, THO, PII, PATK
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
HOG
Harley Davidson Inc
|
28.30 | 2.88B | 4.32B | 222.48M | 43.87M | 1.7619 |
BC
Brunswick Corp
|
74.43 | 5.25B | 5.52B | -135.10M | 340.10M | -2.0818 |
THO
Thor Industries Inc
|
76.94 | 4.10B | 9.82B | 259.97M | 199.65M | 4.9615 |
PII
Polaris Inc
|
62.52 | 3.67B | 7.27B | -445.30M | 222.10M | -7.8304 |
PATK
Patrick Industries Inc
|
82.84 | 2.75B | 3.94B | 136.30M | 193.65M | 3.8865 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Mar-11-26 | Initiated | Wells Fargo | Underweight |
| Feb-12-26 | Reiterated | DA Davidson | Buy |
| Nov-25-25 | Initiated | Loop Capital | Hold |
| Nov-10-25 | Reiterated | DA Davidson | Buy |
| Oct-27-25 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Aug-25-25 | Reiterated | DA Davidson | Buy |
| Jan-23-25 | Reiterated | Citigroup | Neutral |
| Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
| Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
| Apr-23-24 | Resumed | Morgan Stanley | Overweight |
| Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
| Jul-13-23 | Reiterated | UBS | Neutral |
| Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
| Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
| Nov-15-22 | Initiated | Jefferies | Underperform |
| Oct-24-22 | Initiated | Citigroup | Neutral |
| Oct-14-22 | Reiterated | DA Davidson | Neutral |
| Jul-20-22 | Reiterated | BofA Securities | Buy |
| Jul-01-22 | Initiated | DA Davidson | Neutral |
| Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
| Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Apr-14-21 | Initiated | BofA Securities | Buy |
| Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
| Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
| Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
| Jan-19-21 | Reiterated | Citigroup | Buy |
| Nov-30-20 | Resumed | William Blair | Mkt Perform |
| Nov-02-20 | Downgrade | UBS | Buy → Neutral |
| Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
| Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
| Jul-15-20 | Upgrade | UBS | Neutral → Buy |
| Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
| Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
| Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
| Jul-06-20 | Initiated | Citigroup | Buy |
| Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jun-09-20 | Reiterated | Wedbush | Neutral |
| May-05-20 | Upgrade | Argus | Hold → Buy |
| Apr-06-20 | Downgrade | Argus | Buy → Hold |
| Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
| Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
| Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
| Oct-09-19 | Reiterated | Wedbush | Neutral |
| Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
| Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
| Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
View All
Harley Davidson Inc Stock (HOG) Latest News
Why Harley And Indian Riders Over 60 Refuse To Trade Their 900-Pound Baggers For A Gold Wing - Top Speed
This 175-HP American Cruiser Is Coming For Every Harley-Davidson On The Road - HotCars
Milwaukee hosts Harley-Davidson 'The Ride Home' event - WISN
The Old-School Harley-Davidson Cruiser That’s Still In Production After 30 Years - Top Speed
Legal & General Group Plc Makes New Investment in Harley-Davidson, Inc. $HOG - MarketBeat
Jupiter Topco LLC Takes Position in Harley-Davidson, Inc. $HOG - MarketBeat
Harley-Davidson dealership cites economic pressures in announcing decision to close after 47 years in Muncie - WTHR
Harley-Davidson Inc. stock rises Friday, outperforms market - MarketWatch
Man killed after Harley-Davidson motorcycle crashes into multiple vehicles - Yahoo
Harley-Davidson, Inc. (NYSE:HOG) Announces Quarterly Dividend of $0.19 - MarketBeat
Harley-Davidson (HOG) Declares $0.1875 Quarterly Dividend; 2.7% Yield - StreetInsider
Harley-Davidson Keeps Quarterly Dividend at $0.1875 a Share, Payable Sept. 29 to Shareholders as of Sept. 15 - marketscreener.com
Harley-Davidson declares $0.1875 per share divi... - Pluang
Harley-Davidson sets a Sept. 29 payout for shareholders - Stock Titan
The Manufacturers Life Insurance Company Makes New $2.30 Million Investment in Harley-Davidson, Inc. $HOG - MarketBeat
Harley-Davidson (NYSE:HOG) CFO Sells $42,672.84 in Stock - MarketBeat
Harley-Davidson Inc. stock rises Wednesday, outperforms market - MarketWatch
Preplanned stock sale by Harley-Davidson (NYSE: HOG) CFO - Stock Titan
Harley-Davidson Inc. stock falls Tuesday, underperforms market - MarketWatch
Harley-Davidson (NYSE: HOG) officer may sell 3,113 shares from equity awards - Stock Titan
Harley-Davidson Inc. stock falls Monday, underperforms market - MarketWatch
40,546 Shares in Harley-Davidson, Inc. $HOG Bought by Jefferies Financial Group Inc. - MarketBeat
Man Group plc Purchases Shares of 244,266 Harley-Davidson, Inc. $HOG - MarketBeat
Bank of New York Mellon Corp Makes New Investment in Harley-Davidson, Inc. $HOG - MarketBeat
Watch 2026 Harley-Davidson Bagger World Cup: Silverstone Race 1 - Disney Plus
Empowered Funds LLC Buys Shares of 669,269 Harley-Davidson, Inc. $HOG - MarketBeat
Connor Clark & Lunn Investment Management Ltd. Purchases Shares of 212,781 Harley-Davidson, Inc. $HOG - MarketBeat
Zacks Industry Outlook General Motors, PACCAR, Ford and Harley-Davidson - TradingView
Deutsche Bank AG Purchases Shares of 112,908 Harley-Davidson, Inc. $HOG - MarketBeat
Harley-Davidson Inc. (HOG) Key Financial Ratios – Valuation, Profitability & More - Value Research
Redwood Investment Management LLC Purchases Shares of 90,891 Harley-Davidson, Inc. $HOG - MarketBeat
Algert Global LLC Reduces Stock Holdings in Harley-Davidson, Inc. $HOG - MarketBeat
Harley Davidson (HOG) Could Be 5% Overvalued After Its Recent Rebound - Sahm
PDT Partners LLC Purchases Shares of 267,478 Harley-Davidson, Inc. $HOG - MarketBeat
Manatuck Hill Partners LLC Acquires New Shares in Harley-Davidson, Inc. $HOG - MarketBeat
Harley-Davidson in the crosshairs of Canada's anti-American backlash (HOG:NYSE) - Seeking Alpha
Harley-Davidson, Inc. (NYSE:HOG) Given Consensus Rating of "Hold" by Brokerages - MarketBeat
The Harley Alternative That More Riders Should Consider - Top Speed
Harley-Davidson Needs To Build A Sports Bike And This Could Be The One - HotCars
This Forgotten Kawasaki Had Harley-Davidson Riders Wishing They Had More - HotCars
Harley's Already Massive Customization Catalog Is About To Get Bigger - RideApart.com
Renowned photojournalist to share stories behind images at Harley-Davidson Museum - Greater Milwaukee Today
News | Former longtime Harley-Davidson dealership sells outside Denver - CoStar
Harley-Davidson Softail Recall 0192 - harleysite.de
The Japanese Motorcycle That Terrified Harley-Davidson - HotCars
Harley-Davidson (NYSE:HOG) Price Target Raised to $33.00 - MarketBeat
HARLEY-DAVIDSON, INC. : D.A. DAVIDSON RAISES TARGET PRICE TO $33 FROM $30 - Bitget
Harley Davidson (HOG) Stock Looks Undervalued On Earnings While Returns Stay Mixed - Sahm
38,495 Shares in Harley-Davidson, Inc. $HOG Acquired by State of Wyoming - MarketBeat
Bank of America Corp DE Increases Position in Harley-Davidson, Inc. $HOG - MarketBeat
American Century group (NYSE: HOG) reports 5.1% Harley-Davidson ownership on 13G - Stock Titan
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
1.53%
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