24.33
Overview
News
Price History
Option Chain
Financials
Why HOG Down?
Discussions
Forecast
Stock Split
Dividend History
Harley Davidson Inc stock is traded at $24.33, with a volume of 3.05M.
It is down -6.50% in the last 24 hours and up +3.09% over the past month.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
See More
Previous Close:
$26.02
Open:
$26.285
24h Volume:
3.05M
Relative Volume:
1.54
Market Cap:
$2.96B
Revenue:
$4.79B
Net Income/Loss:
$353.52M
P/E Ratio:
9.0784
EPS:
2.68
Net Cash Flow:
$921.19M
1W Performance:
+1.42%
1M Performance:
+3.09%
6M Performance:
-10.09%
1Y Performance:
-35.12%
Harley Davidson Inc Stock (HOG) Company Profile
Name
Harley Davidson Inc
Sector
Industry
Phone
414-343-8553
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Compare HOG with other stocks
Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
---|---|---|---|---|---|---|
![]()
HOG
Harley Davidson Inc
|
24.33 | 3.16B | 4.79B | 353.52M | 921.19M | 2.68 |
![]()
THO
Thor Industries Inc
|
90.99 | 4.96B | 9.69B | 209.91M | 389.92M | 3.91 |
![]()
BC
Brunswick Corp
|
58.29 | 3.89B | 5.09B | 82.30M | 406.30M | 1.21 |
![]()
PII
Polaris Inc
|
52.91 | 2.98B | 6.97B | 40.20M | 168.90M | 0.72 |
![]()
LCII
Lci Industries
|
95.00 | 2.43B | 3.78B | 130.94M | 358.12M | 5.14 |
Harley Davidson Inc Stock (HOG) Upgrades & Downgrades
Date | Action | Analyst | Rating Change |
---|---|---|---|
Jan-23-25 | Reiterated | Citigroup | Neutral |
Jan-21-25 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
Dec-31-24 | Reiterated | Robert W. Baird | Neutral |
Oct-02-24 | Downgrade | Robert W. Baird | Outperform → Neutral |
Apr-23-24 | Resumed | Morgan Stanley | Overweight |
Jul-21-23 | Upgrade | DA Davidson | Neutral → Buy |
Jul-13-23 | Reiterated | UBS | Neutral |
Apr-19-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
Mar-21-23 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
Mar-15-23 | Upgrade | Jefferies | Underperform → Hold |
Nov-15-22 | Initiated | Jefferies | Underperform |
Oct-24-22 | Initiated | Citigroup | Neutral |
Oct-14-22 | Reiterated | DA Davidson | Neutral |
Jul-20-22 | Reiterated | BofA Securities | Buy |
Jul-01-22 | Initiated | DA Davidson | Neutral |
Feb-01-22 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
Jul-27-21 | Downgrade | Edward Jones | Hold → Sell |
Apr-23-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
Apr-14-21 | Initiated | BofA Securities | Buy |
Apr-09-21 | Upgrade | Northcoast | Neutral → Buy |
Mar-31-21 | Upgrade | Robert W. Baird | Neutral → Outperform |
Jan-29-21 | Downgrade | Northcoast | Buy → Neutral |
Jan-19-21 | Reiterated | Citigroup | Buy |
Nov-30-20 | Resumed | William Blair | Mkt Perform |
Nov-02-20 | Downgrade | UBS | Buy → Neutral |
Oct-28-20 | Downgrade | Morgan Stanley | Overweight → Equal-Weight |
Jul-16-20 | Upgrade | Wedbush | Neutral → Outperform |
Jul-15-20 | Upgrade | UBS | Neutral → Buy |
Jul-14-20 | Upgrade | BMO Capital Markets | Market Perform → Outperform |
Jul-10-20 | Upgrade | RBC Capital Mkts | Underperform → Sector Perform |
Jul-09-20 | Upgrade | Northcoast | Neutral → Buy |
Jul-06-20 | Initiated | Citigroup | Buy |
Jun-25-20 | Upgrade | Wolfe Research | Peer Perform → Outperform |
Jun-09-20 | Reiterated | Wedbush | Neutral |
May-05-20 | Upgrade | Argus | Hold → Buy |
Apr-06-20 | Downgrade | Argus | Buy → Hold |
Mar-16-20 | Downgrade | RBC Capital Mkts | Sector Perform → Underperform |
Jan-29-20 | Upgrade | KeyBanc Capital Markets | Underweight → Sector Weight |
Nov-04-19 | Downgrade | KeyBanc Capital Markets | Sector Weight → Underweight |
Oct-09-19 | Reiterated | Wedbush | Neutral |
Apr-24-19 | Downgrade | Goldman | Neutral → Sell |
Apr-08-19 | Downgrade | Wells Fargo | Outperform → Market Perform |
Oct-19-18 | Downgrade | BMO Capital Markets | Outperform → Market Perform |
View All
Harley Davidson Inc Stock (HOG) Latest News
Harley-Davidson (NYSE:HOG) Issues Quarterly Earnings Results - MarketBeat
Harley-Davidson (NYSE:HOG) Shares Gap UpHere's Why - MarketBeat
Harley-Davidson’s Earnings Call: Strategic Moves Amid Challenges - MSN
Harley-Davidson, Inc. (NYSE:HOG) Q2 2025 Earnings Call Transcript - Insider Monkey
An iconic motorcycle brand is launching a bike that will cost under $6k - Houston Chronicle
You thought electric cars were having a tough time? Harley-Davidson’s electric bike brand is getting crushed - Sherwood News
This plan by Harley-Davidson 'could really move the needle': Analyst - The Business Journals
Harley-Davidson Confirms Entry-Level $6000 'Sprint' Motorcycle To Launch In 2026, Targeting New Riders - Benzinga
Harley-Davidson (HOG) Surges 13% on $5-Billion Sale of Lending Arm - Insider Monkey
Harley-Davidson: Q2 Earnings Snapshot - Huron Daily Tribune
Harley-Davidson launches brand new $6k model& confirms release date - The US Sun
Harley-Davidson Inc (HOG) Q2 2025 Earnings Call Highlights: Navigating Challenges with ... By GuruFocus - Investing.com Canada
Harley-Davidson Inc (HOG) Q2 2025 Earnings Call Highlights: Navigating Challenges with Strategic Moves - GuruFocus
Harley-Davidson (HOG) Q2 Revenue Up 19% - The Motley Fool
Harley-Davidson’s Q2 2025: Strategic Moves Amid Challenges - TipRanks
HARLEY-DAVIDSON MAKES IT EASIER THAN EVER TO RIDE - The Auto Channel
Harley-Davidson Sprint launches in 2026; can this $6K bike win over Gen Z? - The Economic Times
Harley-Davidson Announces Strategic Partnership For HDFS - Motorcycle.com
Harley-Davidson inks loan deal with KKR and Pimco - IFR Asia
Harley-Davidson Stock Skyrockets. It Wasn’t Earnings. - Barron's
Entry-Level Harley-Davidson Sprint Confirmed for 2026 - Motorcycle.com
Harley-Davidson Stock Jumps as Partners Buy Stakes in Financing Arm - Investopedia
Harley-Davidson Inc. (NYSE: HOG) Archives - FXLeaders
Motorcycle sales keep falling, but Harley’s stock is soaring. Here’s why. - MarketWatch
Harley-Davidson Sells $5 Billion In Loans To KKR And PIMCO - Finimize
Harley Davidon shares jump 16% after plans to monetise finance unit to private equity - TradingView
Harley-Davidson is introducing a $6,000 motorcycle in 2026 - Yahoo Finance
Harley-Davidson Shares Jump on Cash Infusion From KKR, Pimco Partnership - The Wall Street Journal
Earnings call transcript: Harley-Davidson sees 19% revenue drop in Q2 2025 By Investing.com - Investing.com South Africa
Why Is Harley-Davidson (HOG) Stock Rocketing Higher Today - Barchart.com
Harley Says Crushing Tariffs Are Worsening Already-Weak Sales - Bloomberg
Harley-Davidson sells $5 billion loan portfolio; tariff headwinds persist By Reuters - Investing.com
Harley-Davidson’s $1.25 Billion Deal Shifts Gears On Wall Street - Finimize
Why Is Harley-Davidson Stock Trading Higher TodayHarley-Davidson (NYSE:HOG) - Benzinga
Harley-Davidson (HOG) Reports Q2 Earnings: What Key Metrics Have to Say - Yahoo Finance
Harley-Davidson Teams Up With KKR And PIMCO For Loan Deal - Finimize
Harley-Davidson Soars as KKR, Pimco to Buy Stake in Finance Arm - Bloomberg
Harley-Davidson Q2 2025 slides: HDFS transaction unlocks $1.25B amid sales decline - Investing.com Australia
Harley-Davidson posts lower second-quarter profit - 1470 & 100.3 WMBD
Harley-Davidson signs $5 billion deal to sell stake of consumer lending division - Yahoo Finance
Harley-Davidson shares rally on deal for finance unit, overshadowing downbeat Q2 results (HOG:NYSE) - Seeking Alpha
Harley-Davidson (HOG) Lags Q2 Earnings and Revenue Estimates - Yahoo Finance
Harley-Davidson strikes deal for financing unit as sales decreases continue - The Business Journals
Harley-Davidson partners with KKR, PIMCO in $1.25 billion deal - Investing.com Australia
Harley-Davidson misses second-quarter profit estimates as tariffs weigh - Reuters
Harley-Davidson Reports Q2 Revenue Decline and New Partnership - TipRanks
Harley-Davidson posts lower second-quarter profit as tariffs weigh - Reuters
Harley-Davidson (NYSE:HOG) Misses Q2 Sales Targets - TradingView
Harley-Davidson sells $5 billion loan portfolio; tariff headwinds persist - MarketScreener
Harley-Davidson Delivers Second Quarter Financial Results and Announces HDFS Transaction with KKR and PIMCO - Yahoo Finance
LiveWire Group, Inc. Reports 2025 Second Quarter Financial Results - TradingView
Harley Davidson Inc Stock (HOG) Financials Data
Revenue
Net Income
Cash Flow
EPS
Open in Yahoo
|
Open in Google
|
Open in Finviz
|
Open in MarketWatch
|
Open in EDGAR
|
Open in Reuters
Cap:
|
Volume (24h):