0.4019
price down icon2.73%   -0.0113
after-market After Hours: .42 0.0181 +4.50%
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Purple Innovation Inc stock is traded at $0.4019, with a volume of 423.70K. It is down -2.73% in the last 24 hours and down -38.85% over the past month. Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
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Previous Close:
$0.4132
Open:
$0.4017
24h Volume:
423.70K
Relative Volume:
1.19
Market Cap:
$43.74M
Revenue:
$460.28M
Net Income/Loss:
$-62.92M
P/E Ratio:
-0.6926
EPS:
-0.5803
Net Cash Flow:
$-16.15M
1W Performance:
-5.12%
1M Performance:
-38.85%
6M Performance:
-45.01%
1Y Performance:
-51.26%
1-Day Range:
Value
$0.3952
$0.4155
1-Week Range:
Value
$0.3927
$0.4406
52-Week Range:
Value
$0.3927
$1.26

Purple Innovation Inc Stock (PRPL) Company Profile

Name
Name
Purple Innovation Inc
Name
Phone
801-756-2600
Name
Address
4100 N. CHAPEL RIDGE RD, LEHI, UT
Name
Employee
1,100
Name
Twitter
@Purple
Name
Next Earnings Date
2026-04-28
Name
Latest SEC Filings
Name
PRPL's Discussions on Twitter

Compare PRPL vs SN, SGI, MHK, ALH, WHR

Stocks Price Market Cap Revenue Net Income Cash Flow EPS
PRPL icon
PRPL
Purple Innovation Inc
0.4019 44.97M 460.28M -62.92M -16.15M -0.5803
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SN
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112.03 15.88B 6.59B 705.00M 371.38M 4.9608
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ALH icon
ALH
Alliance Laundry Holdings Inc
24.77 4.81B 1.69B 127.64M 0 0.6381
WHR icon
WHR
Whirlpool Corp
42.67 2.80B 15.17B 179.00M -178.00M 2.9829

Purple Innovation Inc Stock (PRPL) Upgrades & Downgrades

Date Action Analyst Rating Change
Sep-04-24 Downgrade Wedbush Outperform → Neutral
Mar-13-24 Upgrade ROTH MKM Neutral → Buy
Nov-10-22 Upgrade Craig Hallum Hold → Buy
Mar-02-22 Reiterated B. Riley Securities Neutral
Mar-02-22 Reiterated BofA Securities Underperform
Mar-02-22 Reiterated KeyBanc Capital Markets Overweight
Mar-02-22 Downgrade ROTH Capital Buy → Neutral
Mar-02-22 Reiterated Truist Hold
Mar-02-22 Reiterated UBS Neutral
Nov-10-21 Downgrade B. Riley Securities Buy → Neutral
Nov-10-21 Downgrade Raymond James Outperform → Mkt Perform
Nov-10-21 Downgrade Truist Buy → Hold
Nov-10-21 Downgrade UBS Buy → Neutral
Nov-08-21 Downgrade BofA Securities Buy → Underperform
Sep-28-21 Downgrade Craig Hallum Buy → Hold
Dec-16-20 Initiated Truist Buy
Oct-14-20 Reiterated B. Riley Securities Buy
Oct-13-20 Initiated UBS Buy
Oct-06-20 Reiterated Oppenheimer Outperform
Sep-03-20 Resumed ROTH Capital Buy
Aug-14-20 Reiterated B. Riley FBR Buy
Aug-03-20 Initiated Craig Hallum Buy
Jun-16-20 Initiated B. Riley FBR Buy
Dec-19-19 Initiated BofA/Merrill Buy
Nov-26-19 Initiated Oppenheimer Outperform
Nov-26-19 Initiated Raymond James Outperform
Nov-25-19 Initiated KeyBanc Capital Markets Overweight
Oct-28-19 Initiated ROTH Capital Buy
Apr-11-18 Initiated Wedbush Outperform
View All

Purple Innovation Inc Stock (PRPL) Latest News

pulisher
May 23, 2026

How The Purple Innovation (PRPL) Investment Story Is Shifting With Lower Targets And Higher Risks - Yahoo Finance

May 23, 2026
pulisher
May 22, 2026

Purple Innovation Analyst Ratings and Price Targets | NASDAQ:PRPL - Benzinga

May 22, 2026
pulisher
May 19, 2026

Purple Innovation (PRPL) price target decreased by 74.62% to 0.84 - MSN

May 19, 2026
pulisher
May 15, 2026

This Purple Innovation analyst is no longer bullish; here are top 5 downgrades for Wednesday - MSN

May 15, 2026
pulisher
May 11, 2026

Purple Innovation (PRPL) confronts Nasdaq delisting after $1 bid rule breach - Stock Titan

May 11, 2026
pulisher
May 11, 2026

Purple Innovation updates 2026 revenue outlook to $465M-$485M while maintaining $20M-$30M adjusted EBITDA guidance - MSN

May 11, 2026
pulisher
May 09, 2026

Purple Innovation (NASDAQ:PRPL) Downgraded by Wall Street Zen to "Strong Sell" - MarketBeat

May 09, 2026
pulisher
May 06, 2026

Purple Innovation (NASDAQ:PRPL) CFO Buys $29,400.00 in Stock - MarketBeat

May 06, 2026
pulisher
May 06, 2026

Purple innovation CFO Lucian Gerard buys $29,436 in company stock By Investing.com - Investing.com South Africa

May 06, 2026
pulisher
May 06, 2026

PRPL | Purple Innovation, Inc. Common FinancialsIncome Statement - Quiver Quantitative

May 06, 2026
pulisher
May 06, 2026

Purple innovation CFO Lucian Gerard buys $29,436 in company stock - Investing.com India

May 06, 2026
pulisher
May 06, 2026

Purple Innovation (PRPL) CFO makes 60,000-share open-market stock purchase - Stock Titan

May 06, 2026
pulisher
May 05, 2026

Purple Innovation (PRPL) CFO listed as reporting insider in new filing - Stock Titan

May 05, 2026
pulisher
May 05, 2026

MSN Money - MSN

May 05, 2026
pulisher
May 01, 2026

KeyCorp Predicts Weaker Earnings for Purple Innovation - MarketBeat

May 01, 2026
pulisher
Apr 30, 2026

Analysts Offer Insights on Consumer Cyclical Companies: OneSpaWorld Holdings (OSW) and Purple Innovation (PRPL) - The Globe and Mail

Apr 30, 2026
pulisher
Apr 30, 2026

After Plunging 27.4% in 4 Weeks, Here's Why the Trend Might Reverse for Purple Innovation (PRPL) - Yahoo! Finance Canada

Apr 30, 2026
pulisher
Apr 30, 2026

KeyBanc downgrades Purple Innovation (PRPL) - MSN

Apr 30, 2026
pulisher
Apr 30, 2026

Purple Innovation Reaffirms 2025 10-K Risk Factors, Warns of Broad Threats to Business and Stock Price - TipRanks

Apr 30, 2026
pulisher
Apr 29, 2026

PURPLE Appoints Former La-Z-Boy Exec Replacing Departing CFO - Home Furnishings Business

Apr 29, 2026
pulisher
Apr 29, 2026

PRPL Maintained by UBS -- Price Target Lowered to $0.65 - GuruFocus

Apr 29, 2026
pulisher
Apr 29, 2026

Purple Innovation Q1 2026 Earnings Call Transcript - Sahm

Apr 29, 2026
pulisher
Apr 29, 2026

PRPL Downgraded by Keybanc -- Rating Changed to Sector Weight - GuruFocus

Apr 29, 2026
pulisher
Apr 29, 2026

Purple Innovation (NASDAQ:PRPL) Price Target Cut to $0.65 by Analysts at UBS Group - MarketBeat

Apr 29, 2026
pulisher
Apr 29, 2026

Why Purple (PRPL) Shares Are Sliding Today - TradingView

Apr 29, 2026
pulisher
Apr 29, 2026

Roth MKM Maintains Purple Innovation(PRPL.US) With Buy Rating, Cuts Target Price to $1 - Moomoo

Apr 29, 2026
pulisher
Apr 29, 2026

This Purple Innovation Analyst Is No Longer Bullish; Here Are Top 5 Downgrades For Wednesday - Benzinga

Apr 29, 2026
pulisher
Apr 29, 2026

Purple Innovation Names New CFO Amid Strategic Shift - The Globe and Mail

Apr 29, 2026
pulisher
Apr 29, 2026

Purple taps former La-Z-Boy exec as CFO - Yahoo Finance

Apr 29, 2026
pulisher
Apr 29, 2026

KeyBanc downgrades Purple Innovation stock rating on industry softness - Investing.com

Apr 29, 2026
pulisher
Apr 29, 2026

KeyBanc downgrades Purple Innovation stock rating on industry softness By Investing.com - Investing.com South Africa

Apr 29, 2026

Purple Innovation Inc Stock (PRPL) Financials Data

Revenue

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Net Income

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Cash Flow

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EPS

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$15.45
price up icon 0.13%
LEG LEG
$9.99
price down icon 0.50%
LZB LZB
$36.65
price down icon 0.35%
$28.81
price down icon 1.10%
HNI HNI
$30.70
price down icon 0.55%
WHR WHR
$42.67
price down icon 1.25%
Cap:     |  Volume (24h):