0.4928

3.90% 0.0185

After Hours: .50 0.0072 +1.46%

Purple Innovation Inc (PRPL)

Overview News Price History Option Chain Financials Discussions Forecast

Purple Innovation Inc stock is traded at $0.4928, with a volume of 154.56K. It is up +3.90% in the last 24 hours and down -24.57% over the past month. Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.

Previous Close:

$0.4743

Open:

$0.4777

24h Volume:

154.56K

Relative Volume:

0.47

Market Cap:

$53.63M

Revenue:

$460.28M

Net Income/Loss:

$-62.92M

P/E Ratio:

-0.8492

EPS:

-0.5803

Net Cash Flow:

$-16.15M

1W Performance:

-7.75%

1M Performance:

-24.57%

6M Performance:

-31.41%

1Y Performance:

-25.73%

1-Day Range:

$0.4747

$0.4998

1-Week Range:

$0.4722

$0.5342

52-Week Range:

$0.4722

$1.26

Purple Innovation Inc Stock (PRPL) Company Profile

Name

Purple Innovation Inc

Sector

Consumer Cyclical (545)

Industry

Furnishings, Fixtures & Appliances (34)

Phone

801-756-2600

Address

4100 N. CHAPEL RIDGE RD, LEHI, UT

Employee

1,100

Twitter

@Purple

Next Earnings Date

2026-04-28

Latest SEC Filings

PRPL's Discussions on Twitter

Compare PRPL vs SN, SGI, MHK, ALH, WHR

Stocks	Price	Market Cap	Revenue	Net Income	Cash Flow	EPS
PRPL Purple Innovation Inc	0.4928	51.62M	460.28M	-62.92M	-16.15M	-0.5803
SN Sharkninja Inc	117.41	16.25B	6.40B	701.37M	474.35M	4.9364
SGI Somnigroup International Inc	74.50	15.38B	7.48B	385.30M	633.20M	1.7924
MHK Mohawk Industries Inc	97.39	5.79B	10.79B	369.90M	616.20M	5.9194
ALH Alliance Laundry Holdings Inc	25.60	5.07B	0	0	0	0.2389
WHR Whirlpool Corp	54.19	3.42B	15.53B	340.00M	81.00M	5.6311

Purple Innovation Inc Stock (PRPL) Upgrades & Downgrades

Date	Action	Analyst	Rating Change
Sep-04-24	Downgrade	Wedbush	Outperform → Neutral
Mar-13-24	Upgrade	ROTH MKM	Neutral → Buy
Nov-10-22	Upgrade	Craig Hallum	Hold → Buy
Mar-02-22	Reiterated	B. Riley Securities	Neutral
Mar-02-22	Reiterated	BofA Securities	Underperform
Mar-02-22	Reiterated	KeyBanc Capital Markets	Overweight
Mar-02-22	Downgrade	ROTH Capital	Buy → Neutral
Mar-02-22	Reiterated	Truist	Hold
Mar-02-22	Reiterated	UBS	Neutral
Nov-10-21	Downgrade	B. Riley Securities	Buy → Neutral
Nov-10-21	Downgrade	Raymond James	Outperform → Mkt Perform
Nov-10-21	Downgrade	Truist	Buy → Hold
Nov-10-21	Downgrade	UBS	Buy → Neutral
Nov-08-21	Downgrade	BofA Securities	Buy → Underperform
Sep-28-21	Downgrade	Craig Hallum	Buy → Hold
Dec-16-20	Initiated	Truist	Buy
Oct-14-20	Reiterated	B. Riley Securities	Buy
Oct-13-20	Initiated	UBS	Buy
Oct-06-20	Reiterated	Oppenheimer	Outperform
Sep-03-20	Resumed	ROTH Capital	Buy
Aug-14-20	Reiterated	B. Riley FBR	Buy
Aug-03-20	Initiated	Craig Hallum	Buy
Jun-16-20	Initiated	B. Riley FBR	Buy
Dec-19-19	Initiated	BofA/Merrill	Buy
Nov-26-19	Initiated	Oppenheimer	Outperform
Nov-26-19	Initiated	Raymond James	Outperform
Nov-25-19	Initiated	KeyBanc Capital Markets	Overweight
Oct-28-19	Initiated	ROTH Capital	Buy
Apr-11-18	Initiated	Wedbush	Outperform

View All

Purple Innovation Inc Stock (PRPL) Latest News

11:33 AM

Purple Innovation (PRPL) CFO listed as reporting insider in new filing - Stock Titan

11:33 AM

11:21 AM

MSN Money - MSN

11:21 AM

May 04, 2026

This Purple Innovation analyst is no longer bullish; here are top 5 downgrades for Wednesday - MSN

May 04, 2026

May 01, 2026

KeyCorp Predicts Weaker Earnings for Purple Innovation - MarketBeat

May 01, 2026

Apr 30, 2026

Analysts Offer Insights on Consumer Cyclical Companies: OneSpaWorld Holdings (OSW) and Purple Innovation (PRPL) - The Globe and Mail

Apr 30, 2026

After Plunging 27.4% in 4 Weeks, Here's Why the Trend Might Reverse for Purple Innovation (PRPL) - Yahoo! Finance Canada

Apr 30, 2026

KeyBanc downgrades Purple Innovation (PRPL) - MSN

Apr 30, 2026

Purple Innovation Reaffirms 2025 10-K Risk Factors, Warns of Broad Threats to Business and Stock Price - TipRanks

Apr 30, 2026

Apr 29, 2026

PURPLE Appoints Former La-Z-Boy Exec Replacing Departing CFO - Home Furnishings Business

Apr 29, 2026

Purple Innovation (NASDAQ:PRPL) Price Target Cut to $0.65 by Analysts at UBS Group - MarketBeat

Apr 29, 2026

Why Purple (PRPL) Shares Are Sliding Today - TradingView

Apr 29, 2026

Roth MKM Maintains Purple Innovation(PRPL.US) With Buy Rating, Cuts Target Price to $1 - Moomoo

Apr 29, 2026

This Purple Innovation Analyst Is No Longer Bullish; Here Are Top 5 Downgrades For Wednesday - Benzinga

Apr 29, 2026

Purple Innovation Names New CFO Amid Strategic Shift - The Globe and Mail

Apr 29, 2026

Purple taps former La-Z-Boy exec as CFO - Yahoo Finance

Apr 29, 2026

KeyBanc downgrades Purple Innovation stock rating on industry softness - Investing.com

Apr 29, 2026

KeyBanc downgrades Purple Innovation stock rating on industry softness By Investing.com - Investing.com South Africa

Apr 29, 2026