11.72
price up icon2.90%   0.33
after-market After Hours: 11.69 -0.03 -0.26%
loading
Simply Good Foods Co stock is traded at $11.72, with a volume of 3.64M. It is up +2.90% in the last 24 hours and down -18.70% over the past month. The Simply Good Foods Co Company is a consumer packaged food and beverage company that develops, markets, and sells protein bars, ready-to-drink protein shakes, sweet and salty snacks, and confectionery products under the Quest, Atkins, and OWYN brands. The products target consumers seeking protein-rich foods with limited sugars and carbohydrates, with OWYN offering plant-based and allergen-tested options. The company distributes mainly in North America through grocery, club, mass merchandise, e-commerce, and specialty channels. It operates two segments: Quest and Atkins, and OWYN. The company operates in North America and internationally, with the majority of revenue coming from North America.
See More
Previous Close:
$11.39
Open:
$11.41
24h Volume:
3.64M
Relative Volume:
1.39
Market Cap:
$1.06B
Revenue:
$1.42B
Net Income/Loss:
$-105.68M
P/E Ratio:
-9.8248
EPS:
-1.1929
Net Cash Flow:
$144.82M
1W Performance:
-18.67%
1M Performance:
-18.70%
6M Performance:
-51.93%
1Y Performance:
-68.90%
1-Day Range:
Value
$11.29
$11.90
1-Week Range:
Value
$10.21
$12.52
52-Week Range:
Value
$10.21
$38.03

Simply Good Foods Co Stock (SMPL) Company Profile

Name
Name
Simply Good Foods Co
Name
Phone
303-633-2840
Name
Address
1225 17TH STREET, DENVER, CO
Name
Employee
328
Name
Twitter
Name
Next Earnings Date
2026-04-09
Name
Latest SEC Filings
Name
SMPL's Discussions on Twitter

Compare SMPL vs KHC, JBS, GIS, MKC, HRL

Stocks Price Market Cap Revenue Net Income Cash Flow EPS
SMPL icon
SMPL
Simply Good Foods Co
11.72 1.03B 1.42B -105.68M 144.82M -1.1929
KHC icon
KHC
Kraft Heinz Co
22.01 26.17B 24.94B -5.85B 3.66B -4.9384
JBS icon
JBS
Jbs N V
17.75 19.35B 66.64B 1.80B 773.23M 1.7184
GIS icon
GIS
General Mills Inc
34.49 18.52B 18.37B 2.22B 1.65B 4.0676
MKC icon
MKC
Mccormick Co Inc
53.34 14.47B 7.11B 1.65B 680.40M 6.1005
HRL icon
HRL
Hormel Foods Corp
20.66 11.42B 12.14B 489.00M 577.53M 0.8886

Simply Good Foods Co Stock (SMPL) Upgrades & Downgrades

Date Action Analyst Rating Change
Apr-10-26 Downgrade Stephens Overweight → Equal-Weight
Mar-16-26 Upgrade Jefferies Hold → Buy
Apr-23-25 Initiated UBS Neutral
Mar-24-25 Initiated Morgan Stanley Equal-Weight
Apr-22-24 Initiated TD Cowen Hold
Jan-02-24 Downgrade Deutsche Bank Buy → Hold
Dec-08-23 Initiated DA Davidson Neutral
Sep-18-23 Upgrade Morgan Stanley Equal-Weight → Overweight
Apr-14-23 Resumed Stifel Buy
Dec-14-22 Initiated Needham Buy
Jun-27-22 Upgrade Stephens Equal-Weight → Overweight
Mar-30-22 Initiated UBS Buy
Jan-27-22 Initiated Mizuho Buy
Jan-06-22 Upgrade Credit Suisse Neutral → Outperform
Oct-25-21 Upgrade Stifel Hold → Buy
Jul-06-21 Resumed Stephens Equal-Weight
May-18-21 Downgrade Morgan Stanley Overweight → Equal-Weight
Apr-06-21 Initiated Credit Suisse Neutral
Mar-19-21 Downgrade Jefferies Buy → Hold
Feb-03-21 Downgrade DA Davidson Buy → Neutral
Jan-20-21 Initiated Stephens Equal-Weight
Jan-07-21 Downgrade Stifel Buy → Hold
Sep-22-20 Initiated Morgan Stanley Overweight
Jul-28-20 Initiated Seaport Global Securities Buy
Jun-24-20 Initiated William Blair Outperform
Jan-23-20 Initiated Jefferies Buy
Jan-22-20 Initiated Jefferies Buy
Dec-12-19 Resumed Deutsche Bank Buy
Nov-11-19 Resumed Goldman Buy
Sep-09-19 Initiated Wells Fargo Outperform
Aug-13-19 Initiated Bernstein Outperform
Jun-20-19 Initiated DA Davidson Buy
Apr-09-19 Downgrade SunTrust Buy → Hold
Nov-19-18 Initiated CL King Buy
Jul-11-18 Reiterated Stifel Buy
Jul-02-18 Initiated Consumer Edge Research Outperform
Feb-01-18 Initiated SunTrust Buy
Jan-23-18 Initiated Stifel Buy
Nov-16-17 Initiated Berenberg Buy
View All

Simply Good Foods Co Stock (SMPL) Latest News

pulisher
07:44 AM

Zacks Research Downgrades Simply Good Foods (NASDAQ:SMPL) to Strong Sell - MarketBeat

07:44 AM
pulisher
12:07 PM

SMPL Initiated by BTIG -- Rating Set to Neutral - GuruFocus

12:07 PM
pulisher
Apr 14, 2026

EBIT per share of Simply Good Foods Co – LS:A2DUFK - TradingView — Track All Markets

Apr 14, 2026
pulisher
Apr 14, 2026

Simply Good Foods slashes outlook, slips to second-quarter loss - MSN

Apr 14, 2026
pulisher
Apr 13, 2026

Why Simply Good Foods stock just had its worst day in years - MSN

Apr 13, 2026
pulisher
Apr 13, 2026

Simply Good Foods stock gets neutral rating from BTIG on coverage start - Investing.com India

Apr 13, 2026
pulisher
Apr 13, 2026

A Look At Simply Good Foods (SMPL) Valuation After Prolonged Share Price Weakness - simplywall.st

Apr 13, 2026
pulisher
Apr 12, 2026

SMPL Investors Have Opportunity to Join The Simply Good Foods Company Fraud Investigation with the Schall Law Firm - Tioga Publishing

Apr 12, 2026
pulisher
Apr 11, 2026

If You Invested $1,000 in Simply Good (SMPL) - Stock Titan

Apr 11, 2026
pulisher
Apr 11, 2026

Why Simply Good Foods Stock Dropped Today - AOL.com

Apr 11, 2026
pulisher
Apr 10, 2026

Stephens & Co. downgrades Simply Good Foods (SMPL) - MSN

Apr 10, 2026
pulisher
Apr 10, 2026

Simply Good Foods (SMPL) Earnings Transcript - AOL.com

Apr 10, 2026
pulisher
Apr 10, 2026

Why Simply Good Foods Stock Tanked Today - The Motley Fool

Apr 10, 2026
pulisher
Apr 10, 2026

SMPL Announces Q2 Earnings Release Date - Intellectia AI

Apr 10, 2026
pulisher
Apr 10, 2026

Why Simply Good Foods Stock Tanked Today - The Motley Fool

Apr 10, 2026
pulisher
Apr 10, 2026

A Look at The Simply Good Foods Co (SMPL) After 11.4% Decline -- GF Value $40.57 vs Price $10.44 - GuruFocus

Apr 10, 2026
pulisher
Apr 10, 2026

Why Simply Good Foods (SMPL) Stock Is Nosediving - Yahoo Finance

Apr 10, 2026
pulisher
Apr 10, 2026

UBS Adjusts Price Target on Simply Good Foods to $13 From $16, Maintains Neutral Rating - Moomoo

Apr 10, 2026
pulisher
Apr 10, 2026

Simply Good Foods CEO sets out stall to fix executional challenges - MSN

Apr 10, 2026
pulisher
Apr 10, 2026

Simply Good Foods (NASDAQ:SMPL) Receives Neutral Rating from DA Davidson - MarketBeat

Apr 10, 2026
pulisher
Apr 10, 2026

Why Simply Good Foods Stock Just Had Its Worst Day in Years - MarketBeat

Apr 10, 2026
pulisher
Apr 10, 2026

Simply Good Foods (SMPL) Analyst Ratings Update: Price Target Lo - GuruFocus

Apr 10, 2026
pulisher
Apr 10, 2026

Morgan Stanley Has Lowered Expectations for Simply Good Foods (NASDAQ:SMPL) Stock Price - MarketBeat

Apr 10, 2026
pulisher
Apr 10, 2026

Simply Good Foods (NASDAQ:SMPL) Shares Down 5.7% on Analyst Downgrade - MarketBeat

Apr 10, 2026
pulisher
Apr 10, 2026

Simply Good Foods (NASDAQ:SMPL) Price Target Cut to $13.00 by Analysts at TD Cowen - MarketBeat

Apr 10, 2026
pulisher
Apr 10, 2026

Simply Good Foods (NASDAQ:SMPL) Shows Mixed Performance As Sentiment Shifts - Kalkine Media

Apr 10, 2026
pulisher
Apr 10, 2026

Simply Good Foods (NASDAQ:SMPL) Price Target Cut to $20.00 by Analysts at Stifel Nicolaus - MarketBeat

Apr 10, 2026
pulisher
Apr 10, 2026

This Nike Analyst Is No Longer Bullish; Here Are Top 5 Downgrades For Friday - Benzinga

Apr 10, 2026
pulisher
Apr 10, 2026

Simply Good Foods CEO sets out stall to fix “executional challenges” - Yahoo Finance

Apr 10, 2026
pulisher
Apr 10, 2026

Stifel cuts Simply Good Foods stock price target on weak results By Investing.com - Investing.com South Africa

Apr 10, 2026
pulisher
Apr 10, 2026

Applied Digital, Simply Good Foods And Other Big Stocks Moving Lower In Thursday's Pre-Market Session - Sahm

Apr 10, 2026
pulisher
Apr 10, 2026

Stifel Maintains The Simply Good Foods(SMPL.US) With Buy Rating, Cuts Target Price to $20 - Moomoo

Apr 10, 2026
pulisher
Apr 10, 2026

Stifel cuts Simply Good Foods stock price target on weak results - Investing.com Canada

Apr 10, 2026
pulisher
Apr 10, 2026

Simply Good Foods' (SMPL) "Equal Weight" Rating Reiterated at Stephens - MarketBeat

Apr 10, 2026
pulisher
Apr 10, 2026

Simply Good Foods Q2 Earnings Beat Estimates, Sales Decline 9.4% Y/Y - Yahoo Finance

Apr 10, 2026
pulisher
Apr 10, 2026

The Simply Good Foods Company (NASDAQ:SMPL) Q2 2026 Earnings Call Transcript - Insider Monkey

Apr 10, 2026
pulisher
Apr 10, 2026

Simply Good Foods (SMPL) Q2 earnings beat estimates - MSN

Apr 10, 2026
pulisher
Apr 10, 2026

SMPL Q1 Deep Dive: Revenue Miss and Cautious Guidance Reflect Demand Pressures - Yahoo Finance UK

Apr 10, 2026
pulisher
Apr 10, 2026

Dow Surges 275 Points Amid Lebanon-Israel Talks: Investor Sentiment Improves, But Greed Index Remains In - Benzinga

Apr 10, 2026
pulisher
Apr 10, 2026

Beyond the Balance Sheet: What SWOT Reveals About The Simply Goo - GuruFocus

Apr 10, 2026
pulisher
Apr 10, 2026

The Simply Good Foods Company (SMPL) Stock forecasts - Yahoo Finance UK

Apr 10, 2026
pulisher
Apr 10, 2026

McCormick CEO on Unilever food deal: We're here to compete on flavor - AOL.com

Apr 10, 2026
pulisher
Apr 09, 2026

Simply Good Foods shares sink on weak revenue outlook - Investing.com

Apr 09, 2026
pulisher
Apr 09, 2026

TD Cowen cuts Simply Good Foods stock price target on guidance reduction - Investing.com Canada

Apr 09, 2026
pulisher
Apr 09, 2026

Simply Good Foods shares slide 12% after revenue miss and lowered outlook - MSN

Apr 09, 2026
pulisher
Apr 09, 2026

Simply Good Foods Q2 2026 slides: sales plunge, turnaround outlined By Investing.com - Investing.com Australia

Apr 09, 2026
pulisher
Apr 09, 2026

William Blair reiterates Simply Good Foods stock rating after guidance cut - Investing.com Australia

Apr 09, 2026
pulisher
Apr 09, 2026

William Blair reiterates Simply Good Foods stock rating after guidance cut By Investing.com - Investing.com South Africa

Apr 09, 2026
pulisher
Apr 09, 2026

TD Cowen cuts Simply Good Foods stock price target on guidance reduction By Investing.com - Investing.com South Africa

Apr 09, 2026
pulisher
Apr 09, 2026

Simply Good Foods stock falls after earnings beat. Why shares are tumbling. - MSN

Apr 09, 2026
pulisher
Apr 09, 2026

Simply Good Foods Had a Simply Bad Day - Newser

Apr 09, 2026

Simply Good Foods Co Stock (SMPL) Financials Data

Revenue

loading

Net Income

loading

Cash Flow

loading

EPS

loading

Simply Good Foods Co Stock (SMPL) Insider Trading

Insider Trading Relationship Date Transaction Cost #Shares Value ($) #Shares Total
Matthews Timothy Allen
VP, Controller and CAO
Nov 11 '25
Sale
19.47
5,859
114,053
18,065
PPC PPC
$33.64
price down icon 4.13%
$14.06
price down icon 0.21%
DAR DAR
$58.44
price down icon 1.95%
SJM SJM
$93.49
price up icon 1.39%
SFD SFD
$28.03
price down icon 2.67%
HRL HRL
$20.66
price down icon 0.48%
Cap:     |  Volume (24h):