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102.41
0.97%
0.98
After Hours:
103.00
0.59
+0.58%
Bread Financial Holdings Inc stock is traded at $102.41, with a volume of 1.46M.
It is up +0.97% in the last 24 hours and up +19.18% over the past month.
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
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Previous Close:
$101.43
Open:
$102.92
24h Volume:
1.46M
Relative Volume:
2.12
Market Cap:
$4.14B
Revenue:
$4.71B
Net Income/Loss:
$561.00M
P/E Ratio:
8.3953
EPS:
12.1985
Net Cash Flow:
$2.16B
1W Performance:
+0.77%
1M Performance:
+19.18%
6M Performance:
+31.90%
1Y Performance:
+94.11%
1-Day Range:
$101.77
$103.80
1-Week Range:
$98.00
$105.20
52-Week Range:
$52.84
$105.20
Bread Financial Holdings Inc Stock (BFH) Company Profile
Name
Bread Financial Holdings Inc
Sector
Industry
Phone
(614) 729-4000
Address
3095 LOYALTY CIRCLE, COLUMBUS
Compare BFH vs V, MA, AXP, COF, PYPL
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
BFH
Bread Financial Holdings Inc
|
102.41 | 4.10B | 4.71B | 561.00M | 2.16B | 12.20 |
V
Visa Inc
|
327.24 | 628.30B | 43.03B | 22.04B | 21.19B | 11.37 |
MA
Mastercard Incorporated
|
489.79 | 435.60B | 34.01B | 15.57B | 16.65B | 17.28 |
AXP
American Express Co
|
338.00 | 232.36B | 82.43B | 11.15B | 14.44B | 16.03 |
COF
Capital One Financial Corp
|
201.53 | 125.00B | 74.99B | 2.79B | 27.29B | 2.8368 |
PYPL
Paypal Holdings Inc
|
42.51 | 37.12B | 34.02B | 5.06B | 5.50B | 5.3309 |
Bread Financial Holdings Inc Stock (BFH) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Apr-16-26 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Feb-05-26 | Upgrade | Evercore ISI | In-line → Outperform |
| Jan-08-26 | Initiated | UBS | Buy |
| Dec-08-25 | Resumed | Wolfe Research | Peer Perform |
| Dec-04-25 | Downgrade | JP Morgan | Neutral → Underweight |
| Jul-14-25 | Upgrade | BTIG Research | Neutral → Buy |
| Apr-07-25 | Downgrade | Morgan Stanley | Overweight → Underweight |
| Dec-19-24 | Upgrade | Morgan Stanley | Underweight → Overweight |
| Aug-09-24 | Upgrade | BofA Securities | Neutral → Buy |
| Jul-16-24 | Initiated | Compass Point | Buy |
| Jun-20-24 | Upgrade | Evercore ISI | Underperform → In-line |
| Jun-07-24 | Initiated | BTIG Research | Neutral |
| May-02-24 | Upgrade | Keefe Bruyette | Mkt Perform → Outperform |
| May-01-24 | Downgrade | Argus | Buy → Hold |
| Apr-04-24 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jan-10-24 | Initiated | BMO Capital Markets | Market Perform |
| Jan-03-24 | Downgrade | Evercore ISI | In-line → Underperform |
| Dec-18-23 | Downgrade | JP Morgan | Overweight → Neutral |
| Dec-13-23 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Nov-15-23 | Initiated | Barclays | Underweight |
| Oct-05-23 | Downgrade | BofA Securities | Buy → Neutral |
| Oct-02-23 | Downgrade | Goldman | Neutral → Sell |
| Sep-05-23 | Downgrade | RBC Capital Mkts | Outperform → Sector Perform |
| Mar-17-23 | Downgrade | Keefe Bruyette | Outperform → Mkt Perform |
| Jan-05-23 | Upgrade | Stephens | Equal-Weight → Overweight |
| Oct-06-22 | Initiated | Credit Suisse | Neutral |
View All
Bread Financial Holdings Inc Stock (BFH) Latest News
Bread's comeback is real — but is the easy money gone? - MSN
BREAD FINANCIAL (BFH) director receives 1,638-share restricted stock grant - Stock Titan
Bread Financial (NYSE: BFH) director granted 1,638 restricted stock units - Stock Titan
Bread Financial (NYSE: BFH) director granted 1,638 restricted stock units in new award - Stock Titan
Director at Bread Financial (NYSE: BFH) receives 1,638 RSUs award - Stock Titan
Bread Financial (NYSE: BFH) director awarded 1,638 RSUs, now owns 27,384 shares - Stock Titan
Bread Financial (BFH) director receives 1,638 restricted stock units - Stock Titan
Bread Financial (NYSE: BFH) director gets 1,638-share stock unit grant - Stock Titan
Bread Financial (BFH) director granted 1,638 RSUs vesting in 2027 - Stock Titan
Bread Financial Holdings Inc (BFH) Dividends & Stock Splits: Historical Payouts and Event Timeline - TradingKey
Bread Financial Holdings Inc (BFH) Revenue Breakdown: Business Segments, Regional Revenue & Profit Contribution - TradingKey
Bread Financial Holdings Inc (BFH) Shareholder Structure: Major Shareholders & Institutional Holdings - TradingKey
Bread Financial Holdings Inc (BFH) Technical Analysis: Support, Resistance, Indicators & Moving Averages - TradingKey
Bread Financial Holdings Inc (BFH) Risk Assessment: Volatility, Financial Risk & Investment Risk - TradingKey
Bread Financial Holdings Inc (BFH) Valuation: PE, PB & Fair Value Analysis - TradingKey
Bread Financial Holdings Inc (BFH) Earnings Forecast: Future EPS & Revenue Growth Estimates - TradingKey
Bread Financial Holdings Inc (BFH) Institutional Confidence - TradingKey
Bread Financial Holdings Inc (BFH) Financial Health: Profitability & Balance Sheet Analysis - TradingKey
Beat the market like Zacks: FirstCash, Cisco, Bread Financial in focus - MSN
Beat the Market Like Zacks: FirstCash, Cisco, Bread Financial in Focus - Yahoo Finance
Best Value Stocks to Buy for June 11th - Eastern Progress
Bread Financial reports stronger credit metrics and loan growth for May - MSN
Bread Financial (BFH) Is Up 11.6% After Zacks Rank Upgrade And Earnings Revisions Has The Bull Case Changed? - Yahoo Finance
Bread Financial Holdings (BFH) Gets a Hold from RBC Capital - The Globe and Mail
Bread Financial Likely to Benefit From Tailwinds, RBC Says - Moomoo
symbol__ Stock Quote Price and Forecast - CNN
Bread Financial Holdings, Inc. (BFH) Hit a 52 Week High, Can the Run Continue? - Yahoo Finance
RBC Raises Price Target on Bread Financial Holdings to $115 From $105, Keeps Sector Perform Rating - marketscreener.com
Bread Financial stock hits 52-week high at 99.26 USD By Investing.com - Investing.com Nigeria
BFH_pb - TradingKey
Bread Financial Holdings Inc. stock outperforms competitors on strong trading day - MarketWatch
A Quick Look at Today's Ratings for Bread Financial(BFH.US), With a Forecast Between $70 to $108 - Moomoo
Bread Financial stock hits 52-week high at 99.26 USD - Investing.com
Analysts Have Conflicting Sentiments on These Financial Companies: Bread Financial Holdings (BFH) and Robinhood (HOOD) - The Globe and Mail
Bread Financial Holdings, Inc. (BFH) soars to 52-week high, time to cash out? - MSN
Bread Financial Reports May 2026 Loan Growth, Credit Improvement - The Globe and Mail
New Strong Buy Stocks for June 11th - Yahoo Finance Singapore
TD Cowen Maintains Bread Financial(BFH.US) With Hold Rating, Raises Target Price to $95 - Moomoo
Synchrony’s Comeback Is Hiding in Plain Sight - Investing.com
Wolfe Research reiterates Peerperform on Bread Financial stock By Investing.com - Investing.com Canada
Bread Financial lowers net principal loss rate to 6.98% in May 2026 - scanx.trade
Bread Financial Provides Performance Update for May 2026 - The Manila Times
Bread Financial posts May 2026 update; net loss rate 6.98% on $18.4B loan balance - TradingView
[8-K] BREAD FINANCIAL HOLDINGS, INC. Reports Material Event - Stock Titan
Card losses 6.98%, delinquencies 5.24% at Bread Financial in May - Stock Titan
Markets Brief: Why Are Financial Stocks Doing So Poorly? - Morningstar
Here's Why Investors Should Hold NU Stock in Their Portfolios Now - TradingView
Bread Financial Holdings (BFH) Flat at $91.11 as Market Awaits Directional CatalystInstitutional Volume - newsline.com
A Quick Look at Today's Ratings for Bread Financial(BFH.US), With a Forecast Between $70 to $115 - Moomoo
Bread Financial Ford Deal Ties Auto Lending To Valuation Debate - Sahm
BFH Technical Analysis & Stock Price Forecast - Intellectia AI
Bread Financial Holdings Inc Stock (BFH) Financials Data
Revenue
Net Income
Cash Flow
EPS
1.30%
0.02%
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