63.18

1.17% -0.75

After Hours: 63.18

Bread Financial Holdings Inc (BFH)

Overview News Price History Option Chain Why BFH Down? Discussions Forecast Dividend History

Bread Financial Holdings Inc stock is traded at $63.18, with a volume of 616.18K. It is down -1.17% in the last 24 hours and up +4.52% over the past month. Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.

Previous Close:

$63.93

Open:

$63.48

24h Volume:

616.18K

Relative Volume:

0.96

Market Cap:

$2.95B

Revenue:

$3.82B

Net Income/Loss:

$280.00M

P/E Ratio:

11.22

EPS:

5.63

Net Cash Flow:

$1.81B

1W Performance:

-4.61%

1M Performance:

+4.52%

6M Performance:

+30.86%

1Y Performance:

+33.29%

1-Day Range:

$62.57

$63.55

1-Week Range:

$62.57

$66.41

52-Week Range:

$38.21

$68.01

Bread Financial Holdings Inc Stock (BFH) Company Profile

Name

Bread Financial Holdings Inc

Sector

Financial (5320)

Industry

Credit Services (51)

Phone

(614) 729-4000

Address

3095 LOYALTY CIRCLE, COLUMBUS

Employee

6,000

Twitter

Next Earnings Date

2024-10-24

Latest SEC Filings

BFH's Discussions on Twitter

Compare BFH with other stocks

Stocks	Price	Market Cap	Revenue	Net Income	Cash Flow	EPS
BFH Bread Financial Holdings Inc	63.18	2.99B	3.82B	280.00M	1.81B	5.63
V Visa Inc	339.43	656.27B	38.89B	20.06B	22.08B	10.24
MA Mastercard Incorporated	580.41	523.77B	30.24B	13.59B	15.87B	14.83
AXP American Express Co	325.31	225.01B	76.86B	10.08B	11.09B	14.25
COF Capital One Financial Corp	223.76	142.89B	53.87B	4.80B	18.51B	11.91
PYPL Paypal Holdings Inc	66.89	62.71B	32.30B	4.68B	5.29B	4.68

Bread Financial Holdings Inc Stock (BFH) Upgrades & Downgrades

Date	Action	Analyst	Rating Change
Jul-14-25	Upgrade	BTIG Research	Neutral → Buy
Apr-07-25	Downgrade	Morgan Stanley	Overweight → Underweight
Dec-19-24	Upgrade	Morgan Stanley	Underweight → Overweight
Aug-09-24	Upgrade	BofA Securities	Neutral → Buy
Jul-16-24	Initiated	Compass Point	Buy
Jun-20-24	Upgrade	Evercore ISI	Underperform → In-line
Jun-07-24	Initiated	BTIG Research	Neutral
May-02-24	Upgrade	Keefe Bruyette	Mkt Perform → Outperform
May-01-24	Downgrade	Argus	Buy → Hold
Apr-04-24	Upgrade	Wolfe Research	Peer Perform → Outperform
Jan-10-24	Initiated	BMO Capital Markets	Market Perform
Jan-03-24	Downgrade	Evercore ISI	In-line → Underperform
Dec-18-23	Downgrade	JP Morgan	Overweight → Neutral
Dec-13-23	Downgrade	Morgan Stanley	Equal-Weight → Underweight
Nov-15-23	Initiated	Barclays	Underweight
Oct-05-23	Downgrade	BofA Securities	Buy → Neutral
Oct-02-23	Downgrade	Goldman	Neutral → Sell
Sep-05-23	Downgrade	RBC Capital Mkts	Outperform → Sector Perform
Mar-17-23	Downgrade	Keefe Bruyette	Outperform → Mkt Perform
Jan-05-23	Upgrade	Stephens	Equal-Weight → Overweight
Oct-06-22	Initiated	Credit Suisse	Neutral

View All

Bread Financial Holdings Inc Stock (BFH) Latest News

Sep 12, 2025