104.31

0.70% 0.73

Bread Financial Holdings Inc (BFH)

Overview News Price History Option Chain Why BFH Down? Discussions Forecast Dividend History

Bread Financial Holdings Inc stock is traded at $104.31, with a volume of 866.98K. It is up +0.70% in the last 24 hours and down -0.57% over the past month. Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.

Previous Close:

$103.58

Open:

$101.32

24h Volume:

866.98K

Relative Volume:

1.24

Market Cap:

$4.21B

Revenue:

$4.71B

Net Income/Loss:

$561.00M

P/E Ratio:

8.5511

EPS:

12.1985

Net Cash Flow:

$2.16B

1W Performance:

+5.03%

1M Performance:

-0.57%

6M Performance:

+51.66%

1Y Performance:

+71.00%

1-Day Range:

$99.43

$104.46

1-Week Range:

$98.43

$106.00

52-Week Range:

$53.83

$109.91

Bread Financial Holdings Inc Stock (BFH) Company Profile

Name

Bread Financial Holdings Inc

Sector

Financial (5901)

Industry

Credit Services (53)

Phone

(614) 729-4000

Address

3095 LOYALTY CIRCLE, COLUMBUS

Employee

6,000

Twitter

Next Earnings Date

2026-07-23

Latest SEC Filings

BFH's Discussions on Twitter

Compare BFH vs V, MA, AXP, COF, PYPL

Stocks	Price	Market Cap	Revenue	Net Income	Cash Flow	EPS
BFH Bread Financial Holdings Inc	104.31	4.21B	4.71B	561.00M	2.16B	12.20
V Visa Inc	355.74	676.53B	43.03B	22.04B	21.19B	11.37
MA Mastercard Incorporated	539.66	476.83B	34.01B	15.57B	16.65B	17.28
AXP American Express Co	326.17	222.55B	82.43B	11.15B	14.44B	16.03
COF Capital One Financial Corp	202.84	124.44B	74.99B	2.79B	27.29B	2.8368
PYPL Paypal Holdings Inc	56.15	49.53B	34.02B	5.06B	5.50B	5.3309

Bread Financial Holdings Inc Stock (BFH) Upgrades & Downgrades

Date	Action	Analyst	Rating Change
Apr-16-26	Upgrade	Morgan Stanley	Underweight → Equal-Weight
Feb-05-26	Upgrade	Evercore ISI	In-line → Outperform
Jan-08-26	Initiated	UBS	Buy
Dec-08-25	Resumed	Wolfe Research	Peer Perform
Dec-04-25	Downgrade	JP Morgan	Neutral → Underweight
Jul-14-25	Upgrade	BTIG Research	Neutral → Buy
Apr-07-25	Downgrade	Morgan Stanley	Overweight → Underweight
Dec-19-24	Upgrade	Morgan Stanley	Underweight → Overweight
Aug-09-24	Upgrade	BofA Securities	Neutral → Buy
Jul-16-24	Initiated	Compass Point	Buy
Jun-20-24	Upgrade	Evercore ISI	Underperform → In-line
Jun-07-24	Initiated	BTIG Research	Neutral
May-02-24	Upgrade	Keefe Bruyette	Mkt Perform → Outperform
May-01-24	Downgrade	Argus	Buy → Hold
Apr-04-24	Upgrade	Wolfe Research	Peer Perform → Outperform
Jan-10-24	Initiated	BMO Capital Markets	Market Perform
Jan-03-24	Downgrade	Evercore ISI	In-line → Underperform
Dec-18-23	Downgrade	JP Morgan	Overweight → Neutral
Dec-13-23	Downgrade	Morgan Stanley	Equal-Weight → Underweight
Nov-15-23	Initiated	Barclays	Underweight
Oct-05-23	Downgrade	BofA Securities	Buy → Neutral
Oct-02-23	Downgrade	Goldman	Neutral → Sell
Sep-05-23	Downgrade	RBC Capital Mkts	Outperform → Sector Perform
Mar-17-23	Downgrade	Keefe Bruyette	Outperform → Mkt Perform
Jan-05-23	Upgrade	Stephens	Equal-Weight → Overweight
Oct-06-22	Initiated	Credit Suisse	Neutral

View All

Bread Financial Holdings Inc Stock (BFH) Latest News

02:47 AM

BFH|Bread Financial Holdings Inc|Price:104.310|Chg%:+0.715 - TradingKey

02:47 AM

Jul 24, 2026

Morgan Stanley Maintains Bread Financial(BFH.US) With Hold Rating, Raises Target Price to $107 - Moomoo

Jul 24, 2026

Bread Financial (BFH) Stock Sees Modest Fair Value Lift Before Q2 Earnings Call - Yahoo Finance

Jul 24, 2026

BFH Q2 Earnings Beat Estimates on Solid Credit Sales, Revenues Rise Y/Y - TradingView

Jul 24, 2026