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86.60
0.96%
0.82
After Hours:
86.60
Bread Financial Holdings Inc stock is traded at $86.60, with a volume of 569.24K.
It is up +0.96% in the last 24 hours and down -6.32% over the past month.
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
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Previous Close:
$85.78
Open:
$85.93
24h Volume:
569.24K
Relative Volume:
0.87
Market Cap:
$3.50B
Revenue:
$4.71B
Net Income/Loss:
$561.00M
P/E Ratio:
7.0992
EPS:
12.1985
Net Cash Flow:
$2.16B
1W Performance:
-0.18%
1M Performance:
-6.32%
6M Performance:
+33.85%
1Y Performance:
+68.84%
1-Day Range:
$85.30
$87.46
1-Week Range:
$83.23
$87.88
52-Week Range:
$49.17
$99.13
Bread Financial Holdings Inc Stock (BFH) Company Profile
Name
Bread Financial Holdings Inc
Sector
Industry
Phone
(614) 729-4000
Address
3095 LOYALTY CIRCLE, COLUMBUS
Compare BFH vs V, MA, AXP, COF, PYPL
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
BFH
Bread Financial Holdings Inc
|
86.60 | 3.47B | 4.71B | 561.00M | 2.16B | 12.20 |
V
Visa Inc
|
328.88 | 629.71B | 43.03B | 22.04B | 21.19B | 11.37 |
MA
Mastercard Incorporated
|
498.54 | 441.46B | 34.01B | 15.57B | 16.65B | 17.28 |
AXP
American Express Co
|
311.78 | 211.32B | 82.43B | 11.15B | 14.44B | 16.03 |
COF
Capital One Financial Corp
|
187.79 | 116.16B | 74.99B | 2.79B | 27.29B | 2.8368 |
PYPL
Paypal Holdings Inc
|
44.23 | 39.08B | 34.02B | 5.06B | 5.50B | 5.3309 |
Bread Financial Holdings Inc Stock (BFH) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Apr-16-26 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Feb-05-26 | Upgrade | Evercore ISI | In-line → Outperform |
| Jan-08-26 | Initiated | UBS | Buy |
| Dec-08-25 | Resumed | Wolfe Research | Peer Perform |
| Dec-04-25 | Downgrade | JP Morgan | Neutral → Underweight |
| Jul-14-25 | Upgrade | BTIG Research | Neutral → Buy |
| Apr-07-25 | Downgrade | Morgan Stanley | Overweight → Underweight |
| Dec-19-24 | Upgrade | Morgan Stanley | Underweight → Overweight |
| Aug-09-24 | Upgrade | BofA Securities | Neutral → Buy |
| Jul-16-24 | Initiated | Compass Point | Buy |
| Jun-20-24 | Upgrade | Evercore ISI | Underperform → In-line |
| Jun-07-24 | Initiated | BTIG Research | Neutral |
| May-02-24 | Upgrade | Keefe Bruyette | Mkt Perform → Outperform |
| May-01-24 | Downgrade | Argus | Buy → Hold |
| Apr-04-24 | Upgrade | Wolfe Research | Peer Perform → Outperform |
| Jan-10-24 | Initiated | BMO Capital Markets | Market Perform |
| Jan-03-24 | Downgrade | Evercore ISI | In-line → Underperform |
| Dec-18-23 | Downgrade | JP Morgan | Overweight → Neutral |
| Dec-13-23 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Nov-15-23 | Initiated | Barclays | Underweight |
| Oct-05-23 | Downgrade | BofA Securities | Buy → Neutral |
| Oct-02-23 | Downgrade | Goldman | Neutral → Sell |
| Sep-05-23 | Downgrade | RBC Capital Mkts | Outperform → Sector Perform |
| Mar-17-23 | Downgrade | Keefe Bruyette | Outperform → Mkt Perform |
| Jan-05-23 | Upgrade | Stephens | Equal-Weight → Overweight |
| Oct-06-22 | Initiated | Credit Suisse | Neutral |
View All
Bread Financial Holdings Inc Stock (BFH) Latest News
A Look At Bread Financial Holdings (BFH) Valuation After Strong Multi‑Year Shareholder Returns - simplywall.st
A Look At Bread Financial Holdings (NYSE:BFH) Valuation As Market Narrative Flags Shares As Overvalued - Yahoo Finance
Is Bread Financial Holdings (BFH) Still Attractive After A 73% One Year Share Price Jump - Yahoo Finance
BREAD FINANCIAL HOLDINGS INC 8.875 DEP NON CUM PRF SER B (WI) (BRFNV) Stock Forecast & Analyst Ratings - Moomoo
symbol__ Stock Quote Price and Forecast - CNN
Bread Financial Builds Momentum As Market Confidence Strengthens - Kalkine Media
Bread Financial Holdings, Inc. 8-K Filing Details: Entity Information, Preferred Stock, and SEC Data (May 19, 2026) - Minichart
Bread financial director John Fawcett buys $60,328 in stock - Investing.com UK
Bread financial director John Fawcett buys $60,328 in stock By Investing.com - Investing.com Australia
Bread Financial (NYSE:BFH) Director Purchases $60,328.14 in Stock - MarketBeat
Bread Financial (NYSE: BFH) director adds 698 shares in open-market buy - Stock Titan
Bread Financial shareholders elect board, approve executive pay and new stock plan - Investing.com Nigeria
Loop Capital Initiates Bread Financial at Buy With $104 Price Target - Moomoo
Pzena Investment Management LLC Has $47.39 Million Stake in Bread Financial Holdings, Inc. $BFH - MarketBeat
Bread Financial Holdings Continues to Draw Attention in the Financial Sector - vocal.media
Loop Capital initiates Bread Financial stock with buy rating By Investing.com - Investing.com Canada
Loop Capital initiates coverage of Bread Financial Holdings (BFH) with buy recommendation - MSN
Shareholders back directors and pay plan at Bread Financial (NYSE: BFH) - Stock Titan
Bread Financial Holdings Inc. stock underperforms Thursday when compared to competitors - MarketWatch
BFH (NYSE: BFH) Form 144: 18,000 restricted shares listed for sale - Stock Titan
Tangible book value per share of Bread Financial Holdings, Inc. Depositary Shares, each representing a 1/40th interest in a share of 8.875% Fixed Rate Reset Non-Cumulative Perpetual Preferred S – BOATS:BFH/PB - TradingView
Northwestern Mutual Wealth Management Co. Acquires 215,253 Shares of Bread Financial Holdings, Inc. $BFH - MarketBeat
Cash per share of Bread Financial Holdings, Inc. Depositary Shares, each representing a 1/40th interest in a share of 8.875% Fixed Rate Reset Non-Cumulative Perpetual Preferred S – BOATS:BFH/PB - TradingView
Operating margin % of Bread Financial Holdings, Inc. Depositary Shares, each representing a 1/40th interest in a share of 8.875% Fixed Rate Reset Non-Cumulative Perpetual Preferred S – BOATS:BFH/PB - TradingView
Bread Financial Holdings Inc. stock outperforms competitors on strong trading day - MarketWatch
$14.1M in donations, more volunteers: inside Bread Financial’s 2025 impact push - Stock Titan
Best Value Stocks to Buy for May 20th - The Globe and Mail
New Strong Buy Stocks for May 20th - Yahoo Finance Singapore
BFH News | BREAD FINANCIAL HOLDINGS INC (NYSE:BFH) - ChartMill
Non-interest income to total revenue % of Bread Financial Holdings, Inc. Depositary Shares, each representing a 1/40th interest in a share of 8.875% Fixed Rate Reset Non-Cumulative Perpetual Preferred S – BOATS:BFH/PB - TradingView
Total liabilities & shareholders' equities of Bread Financial Holdings, Inc. Depositary Shares, each representing a 1/40th interest in a share of 8.875% Fixed Rate Reset Non-Cumulative Perpetual Preferred S – BOATS:BFH/PB - TradingView
Bread Financial Holdings Inc. stock underperforms Tuesday when compared to competitors - MarketWatch
Bread Financial Holdings, Inc. Depositary Shares, each representing a 1/40th interest in a share of 8.875% Fixed Rate Reset Non-Cumulative Perpetual Preferred S Income Statement – BOATS:BFH/PB - TradingView
NYSE Content Update: Armada Raises $230 Million, Boosts Valuation to $2 Billion - Finviz
VIRGINIA RETIREMENT SYSTEMS ET Al Trims Holdings in Bread Financial Holdings, Inc. $BFH - MarketBeat
A Look At Bread Financial Holdings (BFH) Valuation After Improved Credit Metrics And Series B Preferred Issuance - simplywall.st
Arch Capital Group Set to Join S&P 500; RXO to Join S&P MidCap 4 - GuruFocus
2 Reasons BFH is Risky and 1 Stock to Buy Instead - Yahoo Finance
Bread Financial outlines 2026 loan growth up low single digits while targeting 7.2%-7.4% net loss rate - MSN
Wakefield Asset Management LLLP Takes Position in Bread Financial Holdings, Inc. $BFH - MarketBeat
Bread Financial Reports Lower Net Principal Loss and Delinquency Rates for April 2026 in Performance Update - Minichart
TD Cowen Initiates Bread Financial(BFH.US) With Hold Rating, Announces Target Price $95 - Moomoo
BREAD FINANCIAL HOLDINGS INC 8.875 DEP NON CUM PRF SER B - TradingView
Gross loans to total assets of BREAD FINANCIAL HOLDINGS INC 8.875 DEP NON CUM PRF SER B – NYSE:BFH/PB - TradingView
BFH/PB Stock Price and Chart — NYSE:BFH/PB - TradingView
Q1 EPS Estimates for Bread Financial Cut by Zacks Research - MarketBeat
Bread Financial reports lower loss rates in April By Investing.com - Investing.com South Africa
Bread Financial Reports Improving Credit Metrics and Loan Growth - TipRanks
Bread Financial reports lower loss rates in April - Investing.com
Bread Financial provides performance update for April 2026 - marketscreener.com
Bread Financial Provides Performance Update for April 2026 - The Manila Times
Bread Financial Holdings Inc Stock (BFH) Financials Data
Revenue
Net Income
Cash Flow
EPS
0.58%
0.94%
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