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111.54
6.45%
6.76
Wayfair Inc stock is traded at $111.54, with a volume of 1.44M.
It is up +6.45% in the last 24 hours and up +7.57% over the past month.
Wayfair engages in e-commerce in the United States (88% of 2025 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with 13 stores (excluding outlets) between the AllModern, Birch Lane, Joss & Main, and Wayfair banners. At the end of 2025, the firm offered more than 40 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, as well as advertising and logistics services. Wayfair was founded in 2002 and began trading publicly in 2014.
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Previous Close:
$104.78
Open:
$107
24h Volume:
1.44M
Relative Volume:
0.77
Market Cap:
$15.28B
Revenue:
$12.66B
Net Income/Loss:
$-305.00M
P/E Ratio:
-47.69
EPS:
-2.339
Net Cash Flow:
$362.00M
1W Performance:
+6.10%
1M Performance:
+7.57%
6M Performance:
+45.01%
1Y Performance:
+37.18%
1-Day Range:
$106.01
$111.54
1-Week Range:
$102.50
$108.54
52-Week Range:
$55.60
$119.98
Wayfair Inc Stock (W) Company Profile
Name
Wayfair Inc
Sector
Industry
Phone
617 532 6100
Address
4 COPLEY PLACE, BOSTON, MA
Compare W vs AMZN, BABA, PDD, MELI, DASH
| Stocks | Price | Market Cap | Revenue | Net Income | Cash Flow | EPS |
|---|---|---|---|---|---|---|
W
Wayfair Inc
|
111.54 | 15.28B | 12.66B | -305.00M | 362.00M | -2.339 |
AMZN
Amazon Com Inc
|
254.12 | 2.74T | 742.78B | 90.80B | -2.47B | 8.3676 |
BABA
Alibaba Group Holding Ltd Adr
|
110.09 | 273.89B | 144.18B | 14.66B | -7.14B | 6.1924 |
PDD
Pdd Holdings Inc Adr
|
82.42 | 117.32B | 62.32B | 13.62B | 15.10B | 9.1742 |
MELI
Mercadolibre Inc
|
1,861.21 | 94.36B | 31.80B | 1.92B | 8.56B | 37.87 |
DASH
Doordash Inc
|
191.16 | 82.83B | 14.72B | 923.00M | 1.75B | 2.0994 |
Wayfair Inc Stock (W) Upgrades & Downgrades
| Date | Action | Analyst | Rating Change |
|---|---|---|---|
| Aug-20-26 | Initiated | Rosenblatt | Buy |
| Aug-14-26 | Upgrade | Bernstein | Mkt Perform → Outperform |
| Jul-16-26 | Resumed | Wedbush | Neutral |
| Jul-08-26 | Initiated | The Benchmark Company | Hold |
| Feb-20-26 | Reiterated | JP Morgan | Overweight |
| Jan-07-26 | Upgrade | Barclays | Equal Weight → Overweight |
| Dec-03-25 | Downgrade | Jefferies | Buy → Hold |
| Oct-28-25 | Upgrade | BofA Securities | Neutral → Buy |
| Oct-28-25 | Upgrade | Gordon Haskett | Accumulate → Buy |
| Aug-05-25 | Upgrade | Citigroup | Neutral → Buy |
| May-14-25 | Downgrade | Loop Capital | Hold → Sell |
| May-12-25 | Upgrade | Argus | Hold → Buy |
| Apr-14-25 | Downgrade | Deutsche Bank | Buy → Hold |
| Apr-10-25 | Reiterated | Truist | Buy |
| Apr-04-25 | Downgrade | Citigroup | Buy → Neutral |
| Mar-07-25 | Upgrade | Jefferies | Hold → Buy |
| Jan-06-25 | Downgrade | Wedbush | Outperform → Neutral |
| Nov-04-24 | Reiterated | Needham | Buy |
| Oct-23-24 | Resumed | Needham | Buy |
| Oct-22-24 | Reiterated | UBS | Buy |
| Aug-26-24 | Downgrade | Argus | Buy → Hold |
| Aug-01-24 | Downgrade | BofA Securities | Buy → Neutral |
| Aug-01-24 | Downgrade | Gordon Haskett | Buy → Hold |
| May-16-24 | Upgrade | Argus | Hold → Buy |
| Apr-24-24 | Reiterated | RBC Capital Mkts | Sector Perform |
| Apr-04-24 | Upgrade | Evercore ISI | In-line → Outperform |
| Mar-19-24 | Initiated | Mizuho | Buy |
| Feb-16-24 | Upgrade | Raymond James | Mkt Perform → Strong Buy |
| Jan-16-24 | Upgrade | Morgan Stanley | Equal-Weight → Overweight |
| Jan-09-24 | Initiated | BMO Capital Markets | Market Perform |
| Nov-16-23 | Initiated | Deutsche Bank | Buy |
| Oct-17-23 | Initiated | Stifel | Hold |
| Oct-16-23 | Upgrade | Loop Capital | Sell → Hold |
| Sep-22-23 | Upgrade | Bernstein | Underperform → Mkt Perform |
| Aug-18-23 | Reiterated | Oppenheimer | Outperform |
| Aug-07-23 | Upgrade | UBS | Neutral → Buy |
| Aug-03-23 | Upgrade | Gordon Haskett | Hold → Buy |
| Aug-03-23 | Upgrade | Wells Fargo | Underweight → Overweight |
| Jul-31-23 | Upgrade | Piper Sandler | Neutral → Overweight |
| Jun-23-23 | Upgrade | MoffettNathanson | Underperform → Market Perform |
| Feb-08-23 | Upgrade | Barclays | Underweight → Equal Weight |
| Jan-23-23 | Upgrade | BofA Securities | Underperform → Buy |
| Jan-23-23 | Upgrade | JP Morgan | Underweight → Overweight |
| Jan-23-23 | Upgrade | Wedbush | Neutral → Outperform |
| Jan-20-23 | Initiated | KeyBanc Capital Markets | Sector Weight |
| Jan-17-23 | Upgrade | Morgan Stanley | Underweight → Equal-Weight |
| Dec-15-22 | Initiated | Wolfe Research | Peer Perform |
| Dec-13-22 | Initiated | Citigroup | Buy |
| Nov-22-22 | Downgrade | Cowen | Outperform → Market Perform |
| Nov-15-22 | Initiated | MoffettNathanson | Underperform |
| Oct-10-22 | Initiated | Goldman | Neutral |
| Sep-23-22 | Resumed | UBS | Neutral |
| Aug-02-22 | Resumed | William Blair | Outperform |
| Jul-28-22 | Initiated | MKM Partners | Neutral |
| Jun-21-22 | Downgrade | Exane BNP Paribas | Outperform → Neutral |
| May-24-22 | Initiated | Bernstein | Underperform |
| May-06-22 | Downgrade | Piper Sandler | Overweight → Neutral |
| May-05-22 | Downgrade | Gordon Haskett | Hold → Reduce |
| Apr-07-22 | Downgrade | Wells Fargo | Equal Weight → Underweight |
| Apr-01-22 | Downgrade | Barclays | Equal Weight → Underweight |
| Mar-30-22 | Downgrade | Loop Capital | Hold → Sell |
| Feb-25-22 | Reiterated | Cowen | Outperform |
| Feb-25-22 | Reiterated | Credit Suisse | Outperform |
| Feb-25-22 | Reiterated | Guggenheim | Buy |
| Feb-25-22 | Reiterated | JP Morgan | Underweight |
| Feb-25-22 | Reiterated | Needham | Buy |
| Feb-25-22 | Reiterated | RBC Capital Mkts | Sector Perform |
| Feb-25-22 | Reiterated | Truist | Buy |
| Feb-25-22 | Reiterated | UBS | Neutral |
| Jan-28-22 | Initiated | RBC Capital Mkts | Sector Perform |
| Jan-05-22 | Downgrade | Wedbush | Outperform → Neutral |
| Dec-16-21 | Downgrade | BofA Securities | Neutral → Underperform |
| Dec-16-21 | Initiated | Needham | Buy |
| Nov-15-21 | Downgrade | Argus | Buy → Hold |
| Nov-08-21 | Reiterated | Barclays | Equal Weight |
| Nov-08-21 | Reiterated | Citigroup | Sell |
| Nov-08-21 | Reiterated | Morgan Stanley | Underweight |
| Oct-14-21 | Downgrade | Morgan Stanley | Equal-Weight → Underweight |
| Oct-13-21 | Downgrade | Jefferies | Buy → Hold |
| Jul-16-21 | Initiated | Exane BNP Paribas | Outperform |
| May-07-21 | Upgrade | Gordon Haskett | Hold → Buy |
| May-07-21 | Upgrade | Stifel | Sell → Hold |
| Mar-01-21 | Upgrade | Truist | Hold → Buy |
| Jan-28-21 | Downgrade | Gordon Haskett | Accumulate → Hold |
| Nov-10-20 | Upgrade | DA Davidson | Neutral → Buy |
| Nov-04-20 | Reiterated | Deutsche Bank | Buy |
| Nov-04-20 | Reiterated | Jefferies | Buy |
| Nov-04-20 | Reiterated | Stifel | Sell |
| Oct-22-20 | Downgrade | Gordon Haskett | Buy → Accumulate |
| Oct-09-20 | Upgrade | William Blair | Mkt Perform → Outperform |
| Sep-04-20 | Downgrade | BofA Securities | Buy → Neutral |
| Aug-19-20 | Initiated | Guggenheim | Buy |
| Aug-12-20 | Reiterated | Berenberg | Sell |
| Aug-06-20 | Upgrade | Barclays | Underweight → Equal Weight |
| Aug-06-20 | Upgrade | DA Davidson | Underperform → Neutral |
| Aug-03-20 | Reiterated | Cowen | Outperform |
| Jul-14-20 | Upgrade | Wedbush | Neutral → Outperform |
| Jun-02-20 | Reiterated | Piper Sandler | Overweight |
| May-15-20 | Downgrade | Citigroup | Neutral → Sell |
| May-14-20 | Downgrade | Evercore ISI | Outperform → In-line |
| May-05-20 | Upgrade | Loop Capital | Sell → Hold |
| May-05-20 | Downgrade | Stifel | Hold → Sell |
| Apr-27-20 | Downgrade | Stifel | Buy → Hold |
View All
Wayfair Inc Stock (W) Latest News
Wayfair adds second New Jersey store to growth plans - Chain Store Age
Wayfair (NYSE:W) Stays in Focus as Home Goods Rebound Builds - Kalkine Media
Form 4 Wayfair Inc For: 5 October By Investing.com - Investing.com Nigeria
Wayfair expands Klarna partnership. Piper targets Wayfair stock at USD 133 - AD HOC NEWS
Is Best Buy (BBY) Stock Outpacing Its Retail-Wholesale Peers This Year? - Zacks Investment Research
This Top Retail and Wholesale Stock is a #1 (Strong Buy): Why It Should Be on Your Radar - Zacks Investment Research
Wayfair CTO Fiona Tan sells $715,260 of company stock - Investing.com
Form 4 Wayfair Inc For: 5 October By Investing.com - Investing.com UK
Wayfair CFO Kate Gulliver Reports RSU Vesting and Tax-Related Share Withholding on October 1, 2026 - Kalkine Media
A Look at Wayfair Inc (W) After 4.7% Gain -- GF Value $57.23 vs Price $106.05 - GuruFocus
Precision Trading with Wayfair Inc. Class A (W) Risk Zones - Stock Traders Daily
Wayfair Inc Lobbyists, 2019 - OpenSecrets
Wayfair Inc. (W) stock price, news, quote and history - Yahoo Finance Australia
Wayfair Schedules Third Quarter 2026 Earnings Release and Conference Call - Morningstar
Wayfair Schedules Third Quarter 2026 Earnings Release and Conference Call - Yahoo Finance
Here's Why Wayfair (W) is a Strong Momentum Stock - Zacks Investment Research
WAYFAIR INC. : MIZUHO RAISES TARGET PRICE TO $110 FROM $90 - Webull
Is Wayfair Inc (W) Overvalued After 3.4% Rally? GF Value Says Ov - GuruFocus
Form 8K Wayfair Inc Class A For: 29 September By Investing.com - Investing.com Nigeria
Form 8K Wayfair Inc Class A For: 29 September By Investing.com - Investing.com Canada
Wayfair Q2 2026 Earnings Call Transcript - benzinga.com
Wayfair (NYSE:W) Gathers Momentum on Rating Upgrade, Brand Campaign, and AI Partnership - kalkinemedia.com
Wayfair: Shares Look Relatively Expensive Despite Category Outperformance (Downgrade) - Seeking Alpha
Wayfair Inc (1WF.HA) stock price, news, quote and history - Yahoo Finance UK
Form 144 Wayfair Inc. For: 25 September - Investing.com
Form 144 Wayfair Inc. For: 25 September By Investing.com - Investing.com Nigeria
Wayfair Inc. (W) Stock forecasts - Yahoo Finance UK
Wayfair Inc. (W) stock price, news, quote and history - Yahoo Finance UK
Wayfair Inc. (W.MX) stock price, news, quote and history - Yahoo Finance UK
Wayfair Inc. (W) Stock Forecasts - Yahoo Finance
Wayfair Inc. (W) Stock Forecasts - Yahoo! Finance Canada
Wayfair Inc (W) Stock Down 7.3% but Still Overvalued -- GF Score: 53/100 - GuruFocus
Google, Wayfair among market cap stock movers on Wednesday By Investing.com - Investing.com Australia
Google, Wayfair among market cap stock movers on Wednesday - Investing.com
Form 8K Wayfair Inc For: 23 September By Investing.com - Investing.com Canada
Wayfair Inc Stock (W) Moved Down by 7.71% on Sep 23: Key Drivers Unveiled - tradingkey.com
Wayfair taps star NFL quarterback for new brand campaign - Chain Store Age
Wayfair Inc. (W) Stock forecasts - Yahoo Finance UK
Truist reiterates Wayfair stock rating on growth initiatives - Investing.com
Wayfair Inc. (W2YF34.SA) Balance SheetYahoo Finance - Yahoo! Finance Canada
Wayfair Inc. (W) Stock Forecasts - Yahoo! Finance Canada
Wayfair Inc. (W) Stock Forecasts - Yahoo Finance
Form 8K Wayfair Inc For: 22 September By Investing.com - Investing.com India
Form 8K Wayfair Inc For: 22 September By Investing.com - Investing.com Nigeria
Wayfair stock gains as new Wayfair Delivers campaign and Moody’s upgrade spotlight turnaround - AD HOC NEWS
Wayfair Launches New Brand Campaign Featuring NFL Quarterback Matthew Stafford - Yahoo Finance
Wayfair Launches "Wayfair Delivers," a New Brand Platform Focused on the Moments That Matter Most at Home - PR Newswire
Wayfair Launches "Wayfair Delivers," a New Brand Platform Focused on the Moments That Matter Most at Home - Yahoo Finance
Wayfair Launches "Wayfair Delivers," a New Brand Platform Focused on the Moments That Matter Most at Home - Wayfair Investor Relations
Wayfair Inc.(NYSE: W) added to S&P Homebuilders Select Industry Index - marketscreener.com
Wayfair Inc Stock (W) Financials Data
Revenue
Net Income
Cash Flow
EPS
Wayfair Inc Stock (W) Insider Trading
| Insider Trading | Relationship | Date | Transaction | Cost | #Shares | Value ($) | #Shares Total |
|---|---|---|---|---|---|---|---|
| Conine Steven | Officer |
Oct 12 '26 |
Proposed Sale |
105.75 |
69,000 |
7,296,887 |
0 |
| Conine Steven | Officer |
Oct 12 '26 |
Proposed Sale |
104.22 |
6,000 |
625,320 |
0 |
| Conine Steven | Director |
Oct 12 '26 |
Sale |
105.75 |
69,000 |
7,296,709 |
222,073 |
| Shah Niraj | Officer |
Oct 12 '26 |
Proposed Sale |
105.75 |
69,000 |
7,296,886 |
0 |
| Shah Niraj | Officer |
Oct 12 '26 |
Proposed Sale |
104.22 |
6,000 |
625,320 |
0 |
| Blotner Jon | Officer |
Oct 02 '26 |
Proposed Sale |
104.13 |
6,056 |
630,611 |
0 |
| Blotner Jon | Pres., Commercial & Operations |
Oct 02 '26 |
Sale |
104.13 |
6,056 |
630,611 |
116,431 |
| Gulliver Kate | CFO and Chief Admin Officer |
Oct 01 '26 |
Option Exercise |
0.00 |
23,468 |
0 |
194,658 |
| Blotner Jon | Pres., Commercial & Operations |
Oct 01 '26 |
Option Exercise |
0.00 |
23,451 |
0 |
133,827 |
| Tan Fiona | Chief Technology Officer |
Oct 01 '26 |
Option Exercise |
0.00 |
28,272 |
0 |
53,552 |
3.66%
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